Seismic and Guggenheim Investments Named Winners in the 2018 Gramercy Financial Content Marketing Awards
Award recognizes leading asset management firm’s ability to exponentially increase the efficiency of personalized content creation with Seismic’s sales enablement solution
San Diego CA – October 2, 2018—Seismic, the global leader in sales and marketing enablement for financial services, and Guggenheim Investments, the global asset management and investment advisory division of Guggenheim Partners, today announced that they have been named a winner in the 2018 Gramercy Financial Content Marketing Awards. Seismic and Guggenheim Investments have won best Single Country B2B Content Marketing Strategy.
“Guggenheim is leading the way among asset managers when it comes to leveraging technology for a better client experience,” said Doug Winter, Seismic co-founder and CEO. “We are honored to have assisted them in this effort and be recognized for our combined innovation by a highly regarded organization such as Gramercy.”
The submission, entitled “Marketing Collateral Velocity Acceleration and Enriched Digital Sales Enablement,” focused on the significant reduction in time spent creating marketing collateral at Guggenheim Investments after the firm implemented Seismic. First, Guggenheim integrated Seismic with a host of third-party data sources—both in house and from providers such as Morningstar and Bloomberg — that allowed for easy ingestion of data into content. The firm then used Seismic’s LiveDocs® technology to quickly bundle different pieces of content to ship to a client in a branded portal or share directly via virtual meetings.
The result was a content creation and distribution process measured to be 16 times faster than what had been in place prior to the technological overhaul, with more than 120 pieces of content leveraging Seismic’s automation capabilities and data integration for intelligent and efficient personalization.
“Guggenheim has a rich tradition of providing exceptional service to individual clients and institutions in the financial marketplace.” said Douglas Mangini, Head of Intermediary Distribution. “Innovative and intelligent tools like Seismic make that process exponentially more streamlined and powerful.”
For more information about how asset managers are changing their industry with sales enablement, visit Seismic’s site here.
Seismic is the leading global sales and marketing enablement solution for financial services firms. Seismic’s platform gives asset and wealth management firms and business banks the ability to deliver the right client content at the right time, facilitating a world-class client experience. With Seismic, marketing teams are automating the personalization and delivery of client-facing materials via machine learning and Seismic’s award-winning LiveDocs® technology, which are automatically accessed by distribution teams at any time, on any device, and always fully compliant, allowing them to spend more time developing and nurturing client relationships. Headquartered in San Diego and more than 450 employees across the globe, Seismic is privately held by its founding executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
For more information about Seismic’s sales enablement solution, please visit www.seismic.com.
About Guggenheim Investments
Guggenheim Investments is the global asset management and investment advisory division of Guggenheim Partners, with more than $208 billion¹ in total assets across fixed income, equity, and alternative strategies. We focus on the return and risk needs of insurance companies, corporate and public pension funds, sovereign wealth funds, endowments and foundations, consultants, wealth managers, and high-net-worth investors. Our 300+ investment professionals perform rigorous research to understand market trends and identify undervalued opportunities in areas that are often complex and underfollowed. This approach to investment management has enabled us to deliver innovative strategies providing diversification opportunities and attractive long-term results.
1Assets under management is as of 6.30.208 and includes leverage of $11.7bn. Guggenheim Investments represents the following affiliated investment management businesses of Guggenheim Partners, LLC: Guggenheim Partners Investment Management, LLC, Security Investors, LLC, Guggenheim Funds Investment Advisors, LLC, Guggenheim Funds Distributors, LLC, Guggenheim Real Estate, LLC, GS GAMMA Advisors, LLC, Guggenheim Partners Europe Limited and Guggenheim Partners India Management.