For the fifth consecutive year, Aragon identifies Seismic as a Leader in Sales Enablement. Evaluation based on completeness of strategy and performance.
SAN DIEGO (June 16, 2021) — Seismic, the global leader in sales enablement, today announced Aragon Research named Seismic a Leader in the Globe™ for Sales Enablement Platforms, 2021. The report notes Seismic’s “rich content experiences that help sales teams connect with buyers,” as well as its integrations with leading CRM, messaging and social media platforms.
The Aragon Globe for Sales Enablement Platforms, 2021, also acknowledges Seismic’s latest product innovations including its AI engine Seismic Aura, CRM SmartPlays, and Seismic LiveSocial, a social sales engagement solution resulting from Seismic’s 2020 acquisition of Grapevine6. The addition of LiveSocial to the Seismic Storytelling Platform® makes Seismic the only sales enablement provider with an integrated social engagement solution. Seismic is also a pioneer in sales enablement for its content automation technology, LiveDocs.
“The latest Globe report from Aragon is exciting, not only because we are once again named a Leader, but also because it highlights the tremendous potential there is in the sales enablement space,” said Doug Winter, Seismic co-founder and CEO. “From AI-guided selling to the intelligent insights available to sales and marketing teams, there are incredible opportunities for organizations to drive significant improvements in the ways they engage with prospects and customers. We’re thankful to our customers, partners, and employees who are helping us pave the path forward for this category.”
Seismic was named a Leader among 14 sales enablement platforms evaluated in the report, which includes a rigorous analysis of vendors across three parameters: strategy, performance, and reach. All vendors are segmented into four sectors — Leaders, Contenders, Innovators, Specialists — representing high and low in both the strategy and performance dimensions.
“Sales enablement platforms have become a vital part of the enterprise tech stack over the last year, with many organizations only beginning to realize its value,” said Jim Lundy, Founder and CEO, Aragon Research. “Seismic is demonstrating innovation by incorporating AI and social selling capabilities into its platform.”
This is the fifth consecutive year Seismic has been named a Leader in the Aragon Globe. Seismic was also a winner of Aragon’s 2020 Innovation Award for Sales Engagement, which is given to companies leveraging visionary use of technology to disrupt and evolve their market.
Visit Seismic’s website to access the full Globe™ for Sales Enablement Platforms, 2021.
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.
Seismic is the industry-leading sales enablement and digital sales engagement solution, aligning go-to-market teams and empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform® delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 700 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling Platform® integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.
About Aragon Research
Aragon Research is an independent research and advisory firm that provides business and IT executives with the actionable insights they need to navigate technology’s ever-evolving impact on business. Headquartered in Morgan Hill, CA, Aragon Research works with executives at every major level of the business and across industries to give them the tools they need to make more informed technology and strategy decisions. Aragon delivers high-impact advisory, research, and consulting services, and has a proven team of veteran analysts. For more information, visit www.aragonresearch.com.
Senior Public Relations Manager, Seismic