BOSTON, March 29, 2016 – Seismic, the leading end-to-end sales enablement solution, today announced that they are one of 23 vendors to be interviewed for Forrester’s March 2016 Vendor Landscape: Sales Enablement Automation Solutions report. The report provides readers with a detailed overview of the sales enablement space and different vendor capabilities, as well as a specific set of broad functionalities that Forrester believes is mission-critical for project success.
Forrester’s new report indicates that companies ranging from SMBs to large scale enterprises may have a need for a sales enablement solution, and different vendors may be better suited for different company sizes.
The report also highlights the sales enablement landscape’s stratospheric rise in recent years as a whole, referencing the “sheer number” of vendors currently in the space and the average 38 percent year-over-year revenue increase among the 18 “most energetic” vendors in the field.
“In establishing a specific set of functionalities needed for sales enablement success, I believe that Forrester has provided a path forward for B2B enterprise executives who realize the necessity in equipping their sales team with the right content and who are now looking for a best-fit solution,” said Doug Winter, CEO of Seismic. “It is my view that the report also prescribes relevant and specific next steps and criteria for organizations, regardless of where they are in terms of their sales maturity or company size and what they are looking for in a sales enablement initiative, helping them get the most out of the vendor they choose.”
According the toolkit accompanying the report, at least 65 percent of Seismic’s current customers are enterprises, and it boasts integrations with technologies often found among large-scale sales and marketing teams, such as Salesforce, Marketo, Eloqua, and more.
“The market has already indicated that sales enablement is here to stay, but it is my view that Forrester’s report provides clear evidence that it is only at the beginning stages of what appears to be an incredible period of growth,” said Winter. “As Seismic continues to grow at a rate of more than three times that of the average high performing vendors in the field, we look forward to continuing to be a leader in this important and innovative space.”
2015 was the third consecutive year in which the company grew by at least 120 percent, a year which also saw employee headcount grow from 65 to 140 while also doubling the overall number of customers. The onset of 2016 has already seen Seismic included as leading vendors in two groundbreaking content automation/sales enablement reports: Forbes CMO Practice’s Publish or Perish: A CMO Roadmap and SiriusDecisions’ SiriusView: Sales Asset Management 2016 report.
For more information about Forrester’s Vendor Landscape: Sales Enablement Automation Solutions, visit Forrester’s website here.
Seismic is the leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness by delivering the right content at the right time on any device. By creating, customizing and analyzing sales materials with Seismic, customers dramatically increase time spent selling and improve win rates. With offices in San Diego, Boston, New York City, Chicago and Melbourne, Seismic is privately held by its three-time serial entrepreneur executive team and investment firms JMI Equity and Jackson Square Ventures.