Seismic Collaborates with Microsoft to Increase Sales Productivity and Content ROI at Large Enterprises
Seismic will leverage Microsoft Azure Machine Learning and Microsoft Cognitive Services to add artificial intelligence for marketing and sales enablement solutions
San Diego, November 2, 2017 – Seismic, a global leader in marketing and sales enablement, today announced a series of major product updates that bolster existing integrations with several Microsoft services. In addition, Seismic is integrating Microsoft AI and search functionalities across the entire Seismic platform.
“Microsoft has a storied history of increasing productivity and efficiency across the enterprise via innovative new technologies,” said Doug Winter, Seismic CEO and co-founder. “Our relationship with Microsoft allows Seismic to further tap into those technologies and sense of innovation, building out a platform that continues to lead the way in helping sales close bigger deals and marketing have their impact felt on the bottom line.”
The product upgrades being rolled out by Seismic include:
- Seismic for Microsoft Dynamics 365: In addition to offering the entire Seismic platform from within Dynamics, Seismic is integrating a predictive content engine to automatically rank the most relevant content for the seller and the buyer at each stage of the buyer’s journey. Sellers will also be able to see why content was recommended without even opening it, as Seismic for Microsoft Dynamics will automatically surface actionable data for each piece of content—such as usage, popularity, and buyer interest based on contextual data from the Dynamics record.
- Seismic LiveInsights: Built on Microsoft Power BI, Seismic’s LiveInsights analytics suite now provides unprecedented visibility into the effectiveness of sales content efforts by automatically surfacing data on platform adoption, content usage, and buyer engagement into one comprehensive data platform. The result is a platform for marketing teams to capture the intelligence needed to make continuous sales content improvements, and for sellers to harness real-time insights wherever they are into how prospects are engaging with content.
- Seismic WorkSpace: Seismic’s virtual collaboration and coaching platform for marketing and sales teams will be integrated with Microsoft Office 365, allowing marketers and sellers to edit and revise content such as Microsoft PowerPoint and Word documents from within the Seismic platform in addition to providing comments and feedback capabilities. The upgrade adds further value to a feature which won Gold for Best Collaboration Solution in the 2017 Stevie® Sales and Customer Service Awards and Best Document Management Solution in the 2017 WealthManagement.com Awards.
“Marketing teams looking to create the most valuable content possible have long relied on Microsoft Office 365, and sales teams using Microsoft Dynamics 365 have come to see it as one of their most valuable assets in moving prospects through the sales cycle,” said Winter. “These new integrations with Seismic will open up a world of opportunities for both teams’ efforts with these products.”
Seismic taps further into Azure for AI and dynamic search
Having been built and scaled on Azure, Seismic has now incorporated additional Azure offerings into their marketing and sales enablement platform.
First, Seismic has integrated Azure Machine Learning into its current proprietary artificial intelligence functionalities to further increase productivity of sales teams and the ROI of sales content. Areas such as the automated tagging and organization of content, delivery of content to sales reps, and accelerating onboarding and sales training are among the first areas of the platform to be bolstered by machine learning, with additional capabilities planned.
“AI promises to be a boon for sales and marketing efforts at large enterprises, increasing efficiencies for both teams while improving execution by adding additional layers of automatic data analysis,” said Sajan Parihar, Director, Microsoft Azure Platform at Microsoft Corp. “We are excited to work with Seismic in this regard and are looking forward to seeing further product innovation come out of their leading sales and marketing enablement platform.”
Seismic will also use Microsoft Cognitive Services to upgrade content search functionality by adding image recognition and speech to text translation within video content, taking advantage of Bing Speech API and Computer Vision API. The new search functionality will also ensure that all required information and data associated with each piece of content hosted in Seismic—such as usage and effectiveness stats and information as to when and why it should be used—will surface alongside content wherever it appears throughout the Seismic platform, further decreasing the time and effort on the part of the seller to determine the most relevant materials in any interaction with a customer or prospective customer.
Seismic LiveInsights is available to Seismic customers today. Seismic for Microsoft Dynamics 365 and Office 365 with new features will be generally available soon. To learn more about Seismic and the benefits of marketing and sales enablement, visit https://seismic.com/who-benefits-page/.
Seismic is the leading global marketing and sales enablement solution, improving close rates and delivering larger deals for sales while increasing marketing’s impact on the bottom line. Large enterprises use Seismic to increase sales productivity through the automatic distribution of relevant information and personalized content to reps for any buyer interaction. Powerful content controls and visibility into usage ensures brand integrity and reduces risk. Seismic’s machine learning and analytics capabilities continuously improves the entire enablement process for large enterprises, increasing the ROI of sales content and tying it directly to revenue. Headquartered in San Diego and with more than 300 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
To see how Seismic is being used by firms in your industry, visit http://www.seismic.com.