Seismic’s sales enablement platform listed in the study’s Top 100 Brand Publishing Technologies
BOSTON, Feb 25, 2016 – Seismic, the leading end-to-end sales enablement solution, today announced that they have been highlighted in Forbes CMO Practice’s new Publish or Perish: A CMO Roadmap as one of the Top 100 Brand Publishing Technologies for enterprise organizations. Conducted by Forbes’ CMO Practice research advisory group and including the result of a survey fielded to 380 marketing executives, the report notes Seismic’s “unique dynamic assembly of sales presentations from many content sources in context in face-to-face selling situations.”
“Forbes’ new report reveals some of the key issues CMOs are facing when it comes to maximizing the return on their content strategy,” said Douglas Winter, CEO of Seismic. “It provides an intricate view of the current enterprise content landscape and the essential tools every marketing head needs for his teams to succeed in each part of the engagement lifecycle. As the leader in enabling sales with the right content for every buyer interaction, we are honored to be named as one of those essential tools.”
Publish or Perish finds that investing in marketing content and distribution tools is a top priority for many enterprises in 2016. However, most organizations are investing without a clear publishing strategy and with little knowledge about the current enterprise publishing vendor landscape.
Key findings from the report include:
- Over 90 percent of CMOs agree that their organizations must develop a publishing function in order to execute their growth agenda and manage rising costs and complexities.
- The top three ways that content impacts growth, as cited by marketing executives, are: brand development (82 percent), sales effectiveness (78 percent), and sales targeting and marketing analytics (77 percent).
- Sixty-one percent of CMOs report that it is difficult for their salespeople to find marketing content when they need it.
Sales enablement, the process of ensuring that sales teams are equipped with the information, content, and knowledge they need to move a buyer through the sales cycle, is high on enterprise CMO’s priority lists, the report also finds.
“Sales enablement solutions offer marketers the ability to target and personalize pitch books, sales presentations and custom client reports, using data from targeting profiles within CRM and marketing automation,” the report states. “Leading solutions like Seismic identify and leverage account data from CRM to choose the right client presentation template, so salespeople can dynamically compile customized and personalized client presentations in seconds.”
“Seventy-three percent of marketing executives agree that content is essential to selling value to the customer,” said Winter. “Publish or Perish makes the necessity of a premier sales enablement solution readily apparent, and with the report, Forbes CMO Practice has shown a way forward for marketing executives looking to align their content and distribution, from first touch to final close.”
Click here for a free download of Forbes CMO Practice’s 60-page Publish or Perish: A CMO Roadmap study.
Seismic is the leading end-to-end sales asset management solution that increases sales productivity and marketing effectiveness by delivering the right content at the right time on any device. By creating, customizing and analyzing sales materials with Seismic, customers dramatically increase time spent selling and improve win rates. With offices in San Diego, Boston, New York City, Chicago and Melbourne, Seismic is privately held by its three-time serial entrepreneur executive team and investment firms JMI Equity and Jackson Square Ventures.