Seismic partners with McCorkell and Artis Group to align sales and marketing functions amid fast-changing customer expectations
Sydney, Australia – February 18, 2020 – Seismic, the market leader for sales and marketing enablement platforms, has established a tripartite strategic alliance with McCorkell & Associates and Artis Group. The alliance will help address sales and marketing gaps that impede B2B buyer experiences and revenue opportunities.
Research indicates 68 per cent of B2B customers in Australia and New Zealand expect companies to use new technologies to create better experiences. However, 60 per cent feel they are communicating with separate businesses, not one organisation.
The new alliance will enable organisations to overcome the challenges presented by these rapidly changing business realities. The alliance combines McCorkell’s content strategy and martech consulting capabilities and Artis Group’s technology expertise with Seismic’s sales and marketing enablement platform.
“Digital technologies have reshaped the way organisations purchase products and services, resulting in the diversification of traditional roles. Both sales and marketing are now directly responsible for revenue performance,” said Hydar Al Ammar, Strategic Alliances Director APAC, Seismic. “To help organisations stay ahead in these market shifts, we have teamed up with McCorkell and Artis to create an integrated, end-to-end consulting alliance that addresses the challenges of CMOs and customer experience leaders.
“With a market-leading content practice, McCorkell is a forward-thinking consultancy renowned for staying at the forefront of marketing innovation, while Artis specialises in professional services to drive modernisation of front-line functions in organisations.
“By merging these capabilities with automation and insights provided by the Seismic platform, joint customers will have access to business and marketing consulting within a comprehensive, analytics-driven solution that removes siloes inhibiting revenue growth,” said Al Ammar.
The combined capabilities of Seismic, McCorkell and Artis enable Australian companies to create connected, consistent buying experiences by empowering marketing and sales teams to personalise content at high speed, driving better alignment and brand compliance. As a result, joint customers will experience faster time-to-market through effective campaign orchestration, supplemented by insights to continuously optimise customer engagement and marketing operations. These benefits enable organisations to differentiate in the market and improve sales performance.
“Market studies have found that A/NZ businesses are struggling to meet changing customer expectations. With half of surveyed customers ready to switch brands after one bad experience, this presents a significant risk to business leaders,” said Karen Powell, Managing Director, McCorkell. “We believe the key to solving this problem lies in the way organisations engage their customers with content. We are excited about leveraging the complementary strengths of the alliance in content, data and technology to help companies transform the customer experience.”
“With the Australian economy forecast to slow down in 2020, businesses are under massive pressure to increase operational efficiencies and win new business,” said Matthew Verity, Head of Business Consulting, Artis Group. “Artis has extensive experience in digitising front-line business operations with customer relationship systems and salesforce automation. Collaborating with an industry leader like Seismic and drawing upon McCorkell’s innovation-led marketing approach is a pivotal step in helping our customers differentiate themselves in the market to combat the potential economic downturn.”
The alliance’s combined value proposition is available to large enterprises and mid-sized businesses in Australia and New Zealand, and will be expanding its availability to Asian markets.
Seismic Partner Edge Program
The Seismic Partner Edge Program establishes alliances with partners to better serve our customers through value-added solutions and services. Partners bring the value of the Seismic platform to customers by referrals, reselling, and co-selling opportunities that are focused on end-to-end services. Seismic is actively recruiting partners that can help companies fulfill the business requirements of CMOs, sales leaders, and other executives, especially those partners with a shared commitment to measuring and improving the customer experience (CX).
Seismic is the recognised leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalised content proven to be the most effective for any buyer interaction. Powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted. The result for global enterprises like IBM, American Express, PayPal, and Quest Diagnostics is better win rates, larger deals, and higher customer retention. Seismic is headquartered in San Diego with additional offices in North America, Europe, and Australia.
To see how Seismic is being used by companies in your industry, visit seismic.com.
McCorkell is an integrated marketing services agency established in 1991 with direct operations in Australia, Singapore, Hong Kong and Japan and globally through BBN International, the world’s B2B agency. The agency comprises nine departments servicing B2B and B2C brands across Strategy, Marketing Ops and Automation, Creative, Digital, Audience Intelligence, Events, Content and Contact Centre. The agency has a concentrated position in the technology sector, with strong practices in Automotive and Financial Services. With 29 years of experience as a leading agency partner to businesses across the APAC region, McCorkell has developed deep expertise in strategic advisory, operational planning and performance marketing methods that deliver increased value to brands through clearly attributable sales revenue.
For further information, please visit www.mccorkell.com
About Artis Group
Artis Group combines intelligent systems and knowledgeable consultants to meet the numerous challenges faced by our clients in today’s rapidly changing business environment. We assist in finding better ways to enable our clients to achieve business efficiencies and process improvements. We listen to our clients and gain insights into their particular business challenges. We use leading edge intelligent systems to meet these challenges.
Artis Group operates across all eastern Australian States and South Australia.
Watterson for Seismic
+61 2 9929 7533