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SEISMIC LEADS IN THE ARAGON RESEARCH GLOBE™ FOR SALES ENABLEMENT PLATFORMS.GET REPORT

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Clevertouch logo.

Leverages data analytics to maximize seller performance

  • Phill Ball.

Phill Ball — Chief Commercial Officer

100%%
Seismic adoption
60%%
Reduction in content

Challenge

Content performance and purpose was a blind spot.

Solution

A 60% reduction of content maximizes every client engagement.

HEADQUARTERS

Hampshire, UK

INDUSTRY

Technology

We were created exclusively with marketing technology in mind, and over 500 global clients and many awards later, our purpose remains the same - to help you make sense of Martech. We live and breathe marketing technology, be that through our consulting services or our own software. No other company has our heritage, focus, and most of all, passion. Simply put, we just Love Martech.

The Challenge

Lacking visibility of content performance ​

Clevertouch’s Sales team heavily relies on content in their sales cycle. However, they had no visibility into how their prospects or clients were interacting with shared collateral. Sellers had no way of knowing whether messaging was resonating with prospective customers, hindering efforts to optimize engagement. ​

The Solution​

Content analytics improve sales effectiveness​

Seismic’s content analytics offered a solution for Clevertouch sellers, improving their insight into how prospective buyers engage with messaging. The data helps sellers personalize follow-up meetings by tailoring the agenda to what the prospect cares about most. This enables Clevertouch sellers to position their narrative and move the deal forward with confidence, powered by data and intelligence. Sellers can also benchmark their activities against top performers to further improve their effectiveness. 

With Seismic, Sales can now personalize their follow-up meetings, using data and intelligence to maximize each client engagement and revenue opportunities.
Phill Ball.

Phill Ball

Chief Commercial Officer

The Result

Optimizing client engagement and driving deals forward​

By identifying the best performing content, Clevertouch reduced 60% of their content library to ensure efforts are invested in the highest performing content for sales.

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If you made it this far, we must be striking a chord.

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