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Return to Customer Stories
Elekta logo

Elekta sees 350% increase in content usage

  • Julio Lima

Julio Lima – Sales and Marketing Coordinator

350%%
increase in content usage
3500+
employees

Challenge

Multiple content repositories created a disconnect between marketing and sales.

Solution

Accessible content directly in Salesforce creates a 350% increase in content usage.

HEADQUARTERS

Stockholm, Sweden

INDUSTRY

Insurance - Health

INTEGRATIONS

Salesforce

For almost five decades, Elekta has been a leader in precision radiation medicine. Our more than 4,000 employees worldwide are committed to ensuring everyone in the world with cancer has access to – and benefits from – more precise, personalized radiotherapy treatments.

The challenge

Multiple content repositories created an inconsistent customer experience

Nearly‪ 1,000 ‪pieces ‪of ‪content‪ lived ‪in ‪various‪ portals ‪for‪ Elekta’s‪ sales ‪and ‪marketing‪ teams.‪ Sales ‪wasn’t ‪sure ‪where‪ they‪ should ‪go‪ to look for the content they needed. Meanwhile, marketing had no visibility into what was being used or what was working for sales to close a deal. Spending lots of time searching for the right materials did more than reduce productivity. The lack of consolidation meant creating‪ content ‪on‪ the‪ fly,‪ leading ‪to‪ inconsistencies ‪in ‪Elekta’s‪ customer experience.

The solution

Integration with Salesforce to deliver impactful materials specific to customer needs

Seismic’s sales enablement platform integrated with Salesforce.com to automatically deliver content and presentations to improve the experience for both sales and prospective customers. Through this integration, Marketing gained measurable insights to understand what works and when.

“My favorite part about Seismic is the friendly and intuitive platform. It is really easy to work with Seismic to find my docs and LiveSend to a customer or a colleague. The internal folder is really helpful to have a quick find, when we need to send a specific material. The guided selling tool is also really important to improve the opportunity selling process.”
Julio Lima

Julio Lima

Sales and Marketing Coordinator

Results

Personalized customer experiences

Implementing Seismic’s platform allowed for an open dialogue between Sales and Marketing, leading to a 350% increase in content usage and higher quality, personalized customer experiences.

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