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Return to Customer Stories
Getty Images logo.

Enables and sends targeted, personalized emails in one minute

  • Rene Hefner.

Rene Hefner – Head of Sales & Marketing Enablement

$203000
revenue growth attributed to Seismic in just one quarter
50%
reps’ growth goal achieved by using Seismic

Challenge

A tedious process for prospect engagement hindered sales success.

Solution

Sellers can now send targeted, personalized emails in one minute.

HEADQUARTERS

Seattle, WA

INDUSTRY

Media & Advertising

INTEGRATIONS

Salesforce, Eloqua, Sharepoint

Getty Images has 4,730 employees and is the most trusted and esteemed source of visual content in the world, with over 200 million assets available through its industry-leading sites. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world's best photographers and videographers.

The challenge

How to streamline manual tedious process sales process

Sales reps at Getty Images followed a complicated process to send personalized emails to prospects through Eloqua. They would pull leads down from their CRM into an Excel file to check the data integrity. Next, they would comb through hundreds of uncategorized, static PDFs to find what they thought was the most appropriate content. Once sellers finally found the materials, they would have to find the correct Eloqua template, populate content, and upload contacts to send an email. This manual, tedious process was frustrating to sales. They were not sure if they were sending the most effective materials based on the opportunity, even after all of that effort.

The solution

Standout customer experiences resulting in increased revenue

Getty Images approached Seismic to be the hub that connects Salesforce, Eloqua, Sharepoint, and a dozen other data sources together. Sales reps can send content that is recommended using Seismic in Salesforce based on what content will most likely resonate with the contact and send directly through the Eloqua integration. This consolidation has greatly reduced the amount of time and energy it takes for sellers to get the right content to prospects at the right time.

We did an independent study here at Getty with the reps who used Seismic and those who didn’t’, and the results were striking. Those who used it set themselves apart. Seismic is now the standard here at Getty.”
Rene Hefner.

Rene Hefner

Head of Sales & Marketing Enablement

Results

Standout customer experiences resulting in increased revenue

Now, it takes just one minute to send materials to prospects using Seismic with Salesforce and Eloqua. With increased productivity and by sending smarter content, sales reps are automatically hitting more than half of their growth goal – 2.7% out of 5%. In one quarter alone(Q4), Seismic assisted in $204,000 of revenue growth.

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TECHNOLOGY

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Drives business impact when sellers leverage the Enablement Cloud
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TECHNOLOGY

TECHNOLOGY

Increases sales productivity with a strong enablement program
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TECHNOLOGY

TECHNOLOGY

Enables sellers to deploy the best content at the right time
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If you made it this far, we must be striking a chord.

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