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Return to Customer Stories
Hitachi logo

Harnesses Salesforce data to increase sales effectiveness

11 +
content repositories integrated with Seismic

Challenge

Sellers spent valuable time searching for content across multiple repositories.

Solution

Sellers engage seamlessly with one repository for hyper-relevant content.

HEADQUARTERS

Chiyoda-ku, Tokyo

INDUSTRY

Business Services

INTEGRATIONS

Salesforce, Outlook

Located in Santa Clara, CA with 7,000+ employees, Hitachi Vantara provides modular mid-range and high-end computer data storage systems, software, and services.

The challenge

Hitachi lacked the right tools to deliver opportunity relevant content to sellers at the right time. Hindered by 11 repositories for 16 different verticals, sellers would waste time sifting through content to find exactly what they needed. Frustrated by the process, sales reps would often ignore new content in favor of the materials stored on their own computers. This was a major content governance headache for marketing.

The solution

As part of a larger digital transformation, Hitachi adopted Salesforce to better keep track of contacts and opportunities. Around the same time, Hitachi implemented Seismic as their marketing and sales enablement platform to integrate directly with Salesforce. Using data from the opportunity’s sales stage, solution of interest, and competition, Seismic serves up Predictive Content in two ways. Internal content is provided to help train the sales team on how to have conversations with prospects and external content that can further grab their prospects’ attention. Sales reps can personalize the Predictive Content to send to prospects, bringing the knowledge and expertise of an over 100 year old enterprise with the personal touch of a boutique company.

The Results

Partnering with Seismic, Hitachi integrated 11 different repositories for 16 different verticals with Seismic.

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TECHNOLOGY

TECHNOLOGY

Drives business impact when sellers leverage the Enablement Cloud
: TECHNOLOGY
TECHNOLOGY

TECHNOLOGY

Increases sales productivity with a strong enablement program
: TECHNOLOGY
TECHNOLOGY

TECHNOLOGY

Enables sellers to deploy the best content at the right time
: TECHNOLOGY

If you made it this far, we must be striking a chord.

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