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Return to Customer Stories
Rackspace logo.

Technology Integrations and gamification drive enablement at Rackspace

  • Bryan Murphy.

Bryan Murphy — Sales Enablement Lead

80%
Seismic platform adoption
1,700
pieces of collateral

Challenge

Manual content creation and updates inhibited rapid growth.

Solution

A single source of truth supports a rapidly scaling business.

HEADQUARTERS

San Antonio, Texas

INDUSTRY

Technology

INTEGRATIONS

Salesforce, Slack, Outlook, SharePoint, NewsCred, and Kapost, Salesforce Communities

Multicloud solutions expertise that empowers organizations to build new revenue streams, increase efficiency & deliver the future.

The challenge

In just over 20 years, Rackspace evolved from garage startup to a global corporation with a booming portfolio of security services along with 500 sellers and 2,500 channel partners in the US alone. With that growth and maturity came new challenges: how to manage and train sellers and partners with consistent messaging across their sales ecosystem.

To keep up with ambitious growth goals, their teams invested in marketing tools and shuffled sales teams in and out of various enablement platforms, struggling to gain adoption and understand what was resonating with buyers. They were looking to eliminate the manual process of updating content across platforms and were unsure about what resources their channel audience found most valuable.

The solution

By integrating and consolidating their technologies in one spot, Rackspace utilizes Seismic as their single source-of-truth for their sellers and partners. In less than 6 months, they’ve integrated with Salesforce, Slack, Outlook, SharePoint, NewsCred, and Kapost; integrations that have proved vital for adoption since they’re meeting their sellers and partners where they already are.

More recently, by leveraging Seismic’s APIs, Rackspace uses Salesforce Communities to train and onboard their partners. By overlaying gamification, partners earn points for various activities such as engaging with content, watching a training or onboarding video, or registering a lead.

We needed a world-class enablement platform to create one unified system for both partners and direct sellers. Seismic checked all our boxes: market leader, robust integration capabilities, and the features and tools we required to succeed.”
Bryan Murphy.

Bryan Murphy

Sales Enablement Lead

Results

Powered by gamification, Rackspace can measure channel sales as well as net new leads from specific portfolio and product sets with a higher point value and measure against pipeline trend.

Through automating and streamlining content creation and syndication, Rackspace has mastered delivering the right message to their partners and sellers — enabling them as one team. With robust integrations working behind the scenes, their time is freed up to focus on value added activities like training and harnessing content analytics to make data-driven decisions to fuel their go-to-market strategy.

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