Optimizing content usage and impact on business
With no central repository, it was challenging for sales teams to access the content they needed.
Uberall was investing many resources to produce best-in-class collaterals (white papers, infographics, one-pagers, case studies, reports, etc.) but most of these were being unused by sales, who lacked accessibility and communication between teams.
Bridging the gap between sales and marketing
With one central repository for marketing content, sales can easily access what they need in a couple of clicks from all devices (mobile, tablet).
Seismic integrates seamlessly with Uberall’s tech stack. With Gmail, Salesforce, and Outreach integrations, sellers can find and send the most relevant content directly from where they live.
The Seismic LiveSend tool gives sellers and marketers the ability to track content that is being sent to a customer and understand what the prospect is interacting with most.
Global Enablement Manager, Uberall
Maximizing content ROI
Since implementing Seismic, content usage by sellers has significantly increased. Marketers can focus their efforts on content delivering the most ROI and sellers can adapt their client interactions based on content consumption.