Trends and Insights
How AI-powered enablement tech drives AUM and revenue growth
By Seismic — On November 13, 2025

Learn how leaders in financial services are leveraging AI-powered enablement
“Revenue Enablement in Financial Services: 2024 Global Findings & Insights”
Download the full reportChallenges and opportunities
Even with AI’s potential, 66% of respondents report facing barriers to implementing AI in their enablement processes, most notably financial resource constraints (42%), security concerns (40%), and HR constraints (35%).
To overcome these challenges, industry leaders are focusing on training and cross-functional collaboration between sales, marketing, service, tech, data science, and business operations teams. An overwhelming majority of respondents (85%) agree that AI literacy has become an essential skill for client-facing teams, and more than 90% work for firms that have launched AI-focused training programs for employees. By identifying and empowering champions for AI, firms can build adoption across teams.
What’s next
Rapid advances in AI will continue to evolve across the financial services industry, redefining everything from operations to client interactions. In fact, 90% of respondents predict that AI will completely transform their industry in the next 5 years, and that the fusion of AI with go-to-market strategies will result in a 40% increase in revenue growth.
Respondents believe that over time AI has the potential to optimize functions across sales (61%), marketing (61%), strategy and operations (49%), risk and compliance (43%), coaching and training (39%), and legal and audit (33%) teams. It’s clear that embracing AI in your enablement strategies will strengthen your competitive advantage today and prepare your firm for tomorrow.
Transforming financial services with AI-powered enablement tech
AI-powered enablement plays a critical role in helping firms increase AUM/revenue, drive operational efficiency, and deliver more memorable experiences. Our study shows just how much AI can boost productivity and drive revenue, making it a game-changer for firms looking to stay competitive. Firms that invest in AI-powered enablement are not only preparing for the future; they are setting new industry standards in client satisfaction and operational efficiency.
For nearly a decade, Seismic has continuously invested in AI to enhance our platform’s capabilities, establishing us as the global leader in enablement. Seismic is proud to partner with more than 400 financial services institutions around the world to support their vision for growth.