Seismic content automation saved Illumina's sellers 6,650+ hours
Susan Felke — Associate Director, Commercial Enablement

3x

Increase in content platform usage compared to previous

6x

Increase in use of marketing content used by Sales

12

Content repositories consolidated with Seismic

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Illumina has 7,275 employees and our goal is to apply innovative technologies and revolutionary assays to the analysis of genetic variation and function, making studies possible that were not even imaginable just a few years ago. These studies will help make the realization of personalized medicine possible.

The Challenge

How to empower sales with targeted customers content quickly

Illumina provides a wide variety of complex genetic testing to a number of life science and government verticals, so getting the message right for each audience is of paramount importance. Their sales team was struggling to find the most relevant and up-to-date messaging and content for every product, market, and sales stage. On top of this, the sales team had to navigate dozens of content repositories to find this content, making the use of marketing content much more difficult.

The Solution

An integrated single source of truth to streamline discovery

Seismic integrated with SAP PLM, Box and Salesforce.com to create one “source of truth” for Illumina with up-to-date, on-brand and compliant content. By working with marketing and sales to clean up processes, Illumina’s drove incredibly strong adoption to their new content management solution through Seismic, internally called ICE. Sales averages 16,000 activities in ICE per week, more than tripled from a year ago.

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