Enablement Success Model

Enablement Success Model

What does success with enablement look like?

Enablement isn’t a one-off project – it’s a long-term strategic initiative. Explore the path, from short-term to long-term wins that enablement success brings on, below.

In days, more efficient teams.

 

Success starts with solving the “our reps can’t find the right selling materials” problem, which means your reps spend less time searching and more time selling. It’s a quick win for your team that you’ll feel right away.

  Marketing KPI: Understanding gaps in sales content

  Sales KPI: Increased time spent selling

In days, more efficient teams.

 

Success starts with solving the “our reps can’t find the right selling materials” problem, which means your reps spend less time searching and more time selling. It’s a quick win for your team that you’ll feel right away.

  Marketing KPI: Understanding gaps in sales content

  Sales KPI: Increased time spent selling

more-efficient-sales-and-marketing-teams_enablement-success
more-effective-sales-and-marketing-teams_enablement-success

In weeks, more effective teams.

 

Then, with marketing teams now automating the creation of materials that were previously updated manually, sales is able to use buyer-personalized content with the best chance to advance a deal – increasing your win rates.

  Marketing KPI: Content analytics measure what works

  Sales KPI: Better sales conversations and engagement

In weeks, more effective teams.

 

Then, with marketing teams now automating the creation of materials that were previously updated manually, sales is able to use buyer-personalized content with the best chance to advance a deal – increasing your win rates.

  Marketing KPI: Content analytics measure what works

  Sales KPI: Better sales conversations and engagement

In months, more commercial gains.

 

And, within the first year, sales teams see higher revenue per rep, while marketing teams have a more effective and efficient content creation process aided by insights into what content is working, and automated batch document updates that ensure the relevancy and accuracy of content used by sales.

  Marketing KPI: Lower-cost, higher-quality asset creation

  Sales KPI: Increased revenue per rep

In months, more commercial gains.

 

And, within the first year, sales teams see higher revenue per rep, while marketing teams have a more effective and efficient content creation process aided by insights into what content is working, and automated batch document updates that ensure the relevancy and accuracy of content used by sales.

  Marketing KPI: Lower-cost, higher-quality asset creation

  Sales KPI: Increased revenue per rep

more-commercial-sales-and-marketing-gains_enablement-success