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Analyst & 3rd Party Reports

Analyst & 3rd Party Reports

The Aragon Research Globe™ for Sales Enablement Platforms, 2020


Aragon Research recently released its annual Globe for Sales Enablement Platforms, naming Seismic one of the Leaders among 17 total sales enablement platforms analyzed. 


Jim Lundy
Founder, CEO, and Lead Analyst

The State of Enterprise Sales Enablement, 2019


The current state and challenges of sales enablement in the age of the modern business buyer

Seismic commissioned Forrester Consulting to evaluate the state of enterprise sales enablement, including how organizations can improve B2B sales enablement success amid buyers’ increasingly high expectations. Asset personalization, data-driven insights, and sales and marketing alignment are among organizations’ biggest opportunities to meet the demands of sophisticated and knowledgeable buyers.

Seismic Featured in The Forrester Wave™: Content Marketing Platforms, Q2 2019



The report notes that Seismic “excels at personalizing content and putting it to work for sellers” and “blends workspaces that support account team collaboration and news centers with robust content assembly, distribution, tracking, and pipeline impact analysis.


Ryan Skinner
Principal Analyst
Serving B2B Professionals


Laura Ramos
Vice President, Principal Analyst
Serving B2B Marketing Professionals


Sales Enablement Grows Up: 4th Annual Sales Enablement Report


In this report, CSO Insights surveyed over 500 enterprise firms to identify exactly how much sales enablement has “grown up” in the last year. Their research revealed that 61% of organization have a dedicated sales enablement person, program, or function; however, only 34.4% of those enablement functions are effective. Download the full report today to learn how you can establish a successful sales enablement function that meets internal expectations.

2016 CSO Insights Sales Enablement Optimization Study


This report, based on a survey of 375 enterprise firms, reveals that enterprise executives are prioritizing sales enablement and recognizing the benefits, but lack the process and technology necessary to reach desired outcomes. Download the full report to discover how to optimize your sales enablement efforts, and implement an enablement platform in a way that will deliver the ROI you’re looking for.  


Jim Dickie
Co-Founder and Independent Research Director

SiriusView: Sales Asset Management 2016


Get your exclusive look at SiriusDecisions' evaluation of the sales asset management field, which reviews 12 vendors and their performance across 25 different functionalities in six categories, ranging from a central repository of content for sales teams to real-time alerts when a prospect engages with a piece of content.

Heather Cole

Heather Cole
Service Director
Sales Enablement Strategies

Christine Polewarczyk

Christine Polewarczyk
Service Director
Content Strategy & Operations

Peter Ostrow

Peter Ostrow
Research Director
Sales Enablement Strategies

Next-Era Wealth Management CRM: Technologies to Acquire and Engage


This report profiles 15 of the most important North American CRM vendors that provide core CRM software and that offer wealth management-specific CRM solutions. It is based on Aite Group interviews with major firms in the wealth management space and with technology vendors in the U.S. market between December 2016 and March 2017.

Clients of Aite Group’s Wealth Management service can download this report, the corresponding charts, and the Executive Impact Deck.

20160928_Isabella Fonseca_0

Isabella Fonesca
Senior Member
Wealth Management Team


Alois Pirker
Research Director
Wealth Management