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Resources

Resources

Resource Center

Read on for the content your teams need to learn more about sales and marketing best practices and plan for measurable, strategic growth.

Guides

 

Guide

How to Embrace Digital Transformation in Life Sciences

 

With precision medicine and value-based care becoming increasingly popular in the US healthcare system ...

Guide

8 Challenges of Sales and Marketing Alignment

 

Sales and Marketing alignment is beyond critical for any organization ...

Guide

12 Sales Enablement KPIs for Enterprise Sales Leaders

 

As an enterprise sales leader, your ultimate goal is to help your sales force generate revenue ...

Guide

Sales Enablement in Financial Services

 

The evolution of client behaviors and preferences over the past several years has been nothing short of an awakening ...

Guide

Achieving an End-to-End View of Your Buyer’s Journey

 

Today, the function of marketing has evolved past just lead generation. Marketing is in the enablement era ...

Guide

Building a Marketing Technology Stack

 

The list of technologies that enterprise level organizations leverage continues to grow...

Guide

The Buyer's Guide to Sales Enablement Platforms for the Medical Device Industry

 

Organizations that have implemented a sales enablement solution have seen a 350% increase in content usage...

Guide

The Ultimate Guide to Sales Enablement

 

Sales enablement is quickly becoming one of the largest priorities for global, enterprise organizations...

Guide

72 Questions Your Sales Enablement RFP Should Ask

 

Sales enablement has become a high priority strategic initiative for enterprise companies.  A report by...

Whitepapers

 

Whitepaper

To Build or Buy an Enterprise Technology Solution

 

You realize your firm needs to provide digitally sophisticated, omnichannel experiences ...

Whitepaper

Content Marketing’s Evolution: The Age of Hyper-Personalization and Automation

 

Content personalization is an indispensable part of the customer journey, from first touch all the way to close...

Whitepaper

Forbes Publish or Perish: A CMO Roadmap

 

Seismic has partnered with Forbes to bring marketing leaders the details of Forbes' seven key points of control ...

Webinars

 

Webinar

How to Improve Sales with Content Marketing

 

 With the life sciences industry experiencing more informed buyers, Sales needs to be more informed and better prepared than ever before...

Webinar

How to Create Content that Sales Loves

 

At Seismic, by partnering with enterprise companies that have thousands of pieces of content, we've found that...

Webinar

Real-World Applications for AI in Your Marketing Strategy

 

As a marketing leader, you know that adapting your marketing strategy to shifting client preferences and buyer demands is an enormous...

Webinar

Feeding the Beast: Content Marketing in Asset Management

 

Content creation is sweeping the asset management industry. Back Bay Communications’ recent survey uncovered something fresh—that firms are...

Webinar

Wealth Management’s Digital Disruption: Tackling Your Digital Transformation

 

As wealth management client preferences continue to shift, firms have an opportunity to embark on digital transformation...

Webinar

Navigating Multigenerational Impacts Between Buyers and Sellers with T. Rowe Price

 

Navigating the multigenerational selling environment is a complex endeavor with sellers seeking more effective...

Webinar

Why Sales Enablement Matters in the Medical Device Industry

 

According to Aberdeen, organizations with a sales enablement platform experience a...

Webinar

Why the P&C Insurance Industry is Rapidly Adopting Sales Enablement

 

At its core, sales enablement is an initiative that radically transforms the way your organization's sales and ...

Webinar

Benefits of Sales Enablement for the High Tech Industry

 

Sales enablement is already transforming the way high tech companies sell. Companies that have ...

Infographics

 

Infographic

The Marketing and Sales Enablement Tech Stack

 

Seismic surveyed customers to find out what technologies are being used...

Infographic

Mapping the Marketing Tech Stack to the Buyer's Journey

 

The best way to understand your buyers is to leverage you marketing technology stack and map it to the buyer's journey...

Infographic

The Top 4 Healthcare Industry Trends for 2018

 

Two-hundred healthcare and life sciences professionals in Marketing, Sales, IT, and Operations were recently surveyed to...

Infographic

The Keys to Measuring Account Based Marketing ROI

 

Account Based Marketing (ABM) is a huge trend in today's B2B marketing world. Organizations all across the globe are...

Infographic

Using Content Automation to Increase ROI at Asset Management Firms

 

According to EY, 82% of firms say regulatory compliance is the industry's top challenge...

Infographic

Banking | Increase Win Rates and Lower Operating Costs with Artificial Intelligence

 

Banks offer more than just bread and butter, but customers aren't buying...

Kits

 

Kit

The Ultimate Sales and Marketing Kit for Life Sciences

 

Many life sciences organizations are faced with the challenge of quickly developing technology platforms to keep up with industry demands ...

Kit

Take Back the Quarter: A Kit to Automating Your Update Process

 

We asked our asset management clients what words they would use to describe their quarter-end process using content automation.  Here's what they said...

Kit

The Ultimate Kit to Elevate Your Content Marketing Strategy

 

Buyers are consuming content differently today than they did even a year ago, and it has become essential for marketers to evolve their content strategies ...

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