Guides
Guide
How to Embrace Digital Transformation in Life Sciences
With precision medicine and value-based care becoming increasingly popular in the US healthcare system ...
Guide
8 Challenges of Sales and Marketing Alignment
Sales and Marketing alignment is beyond critical for any organization ...
Guide
12 Sales Enablement KPIs for Enterprise Sales Leaders
As an enterprise sales leader, your ultimate goal is to help your sales force generate revenue ...
Guide
Sales Enablement in Financial Services
The evolution of client behaviors and preferences over the past several years has been nothing short of an awakening ...
Guide
Achieving an End-to-End View of Your Buyer’s Journey
Today, the function of marketing has evolved past just lead generation. Marketing is in the enablement era ...
Guide
Building a Marketing Technology Stack
The list of technologies that enterprise level organizations leverage continues to grow...
Whitepapers
Whitepaper
To Build or Buy an Enterprise Technology Solution
You realize your firm needs to provide digitally sophisticated, omnichannel experiences ...
Whitepaper
Content Marketing’s Evolution: The Age of Hyper-Personalization and Automation
Content personalization is an indispensable part of the customer journey, from first touch all the way to close...
Whitepaper
Forbes Publish or Perish: A CMO Roadmap
Seismic has partnered with Forbes to bring marketing leaders the details of Forbes' seven key points of control ...
Webinars
Webinar
How to Improve Sales with Content Marketing
With the life sciences industry experiencing more informed buyers, Sales needs to be more informed and better prepared than ever before...
Webinar
How to Create Content that Sales Loves
At Seismic, by partnering with enterprise companies that have thousands of pieces of content, we've found that...
Webinar
Real-World Applications for AI in Your Marketing Strategy
As a marketing leader, you know that adapting your marketing strategy to shifting client preferences and buyer demands is an enormous...
Webinar
Feeding the Beast: Content Marketing in Asset Management
Content creation is sweeping the asset management industry. Back Bay Communications’ recent survey uncovered something fresh—that firms are...
Webinar
Wealth Management’s Digital Disruption: Tackling Your Digital Transformation
As wealth management client preferences continue to shift, firms have an opportunity to embark on digital transformation...
Webinar
Navigating Multigenerational Impacts Between Buyers and Sellers with T. Rowe Price
Navigating the multigenerational selling environment is a complex endeavor with sellers seeking more effective...
Infographics
Infographic
The Marketing and Sales Enablement Tech Stack
Seismic surveyed customers to find out what technologies are being used...
Infographic
Mapping the Marketing Tech Stack to the Buyer's Journey
The best way to understand your buyers is to leverage you marketing technology stack and map it to the buyer's journey...
Infographic
The Top 4 Healthcare Industry Trends for 2018
Two-hundred healthcare and life sciences professionals in Marketing, Sales, IT, and Operations were recently surveyed to...
Infographic
The Keys to Measuring Account Based Marketing ROI
Account Based Marketing (ABM) is a huge trend in today's B2B marketing world. Organizations all across the globe are...
Infographic
Using Content Automation to Increase ROI at Asset Management Firms
According to EY, 82% of firms say regulatory compliance is the industry's top challenge...
Infographic
Banking | Increase Win Rates and Lower Operating Costs with Artificial Intelligence
Banks offer more than just bread and butter, but customers aren't buying...
Kits
Kit
The Ultimate Sales and Marketing Kit for Life Sciences
Many life sciences organizations are faced with the challenge of quickly developing technology platforms to keep up with industry demands ...
Kit
Take Back the Quarter: A Kit to Automating Your Update Process
We asked our asset management clients what words they would use to describe their quarter-end process using content automation. Here's what they said...
Kit
The Ultimate Kit to Elevate Your Content Marketing Strategy
Buyers are consuming content differently today than they did even a year ago, and it has become essential for marketers to evolve their content strategies ...