Analyst & 3rd Party Reports

Analyst & 3rd Party Reports

Discover How to Choose the Right Sales Enablement Solution for Your Team



The sales enablement space is growing because more enterprises are seeing sales enablement as a key way to address their top challenges.


Mary Shea
Principal Analyst
Serving B2B Professionals


Laura Ramos
Vice President, Principal Analyst
Serving B2B Marketing Professionals

Gartner Market Guide for Digital Content Management for Sales 2017


We believe Gartner provides clarity for those looking to stay updated on the overall market direction of the digital content management for sales space and how vendors are expanding capabilities to fit their customers’ needs. Giving enterprises a glimpse into the collective growth of this space, this guide breaks down the key offerings over the past year from each of the top 19 solutions.

2016 CSO Insights Sales Enablement Optimization Study


This report, based on a survey of 375 enterprise firms, reveals that enterprise executives are prioritizing sales enablement and recognizing the benefits, but lack the process and technology necessary to reach desired outcomes. Download the full report to discover how to optimize your sales enablement efforts, and implement an enablement platform in a way that will deliver the ROI you’re looking for.  


Jim Dickie
Co-Founder and Independent Research Director

SiriusView: Sales Asset Management 2016


Get your exclusive look at SiriusDecisions' evaluation of the sales asset management field, which reviews 12 vendors and their performance across 25 different functionalities in six categories, ranging from a central repository of content for sales teams to real-time alerts when a prospect engages with a piece of content.

Heather Cole

Heather Cole
Service Director
Sales Enablement Strategies

Christine Polewarczyk

Christine Polewarczyk
Service Director
Content Strategy & Operations

Peter Ostrow

Peter Ostrow
Research Director
Sales Enablement Strategies

The Aragon Research Globe™ for Sales Engagement Platforms, 2017


Aragon Research’s second annual Globe™ for Sales Engagement Platforms evaluates 17 providers in the sales engagement market. The report overviews the strengths and weaknesses of the major vendors in the space, providing potential buyers with comprehensive guidelines on what they should look for in a sales engagement technology perfectly suited for them.

 Aragon Research Clients can download this report.

Next-Era Wealth Management CRM: Technologies to Acquire and Engage


This report profiles 15 of the most important North American CRM vendors that provide core CRM software and that offer wealth management-specific CRM solutions. It is based on Aite Group interviews with major firms in the wealth management space and with technology vendors in the U.S. market between December 2016 and March 2017.

Clients of Aite Group’s Wealth Management service can download this report, the corresponding charts, and the Executive Impact Deck.

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Isabella Fonesca
Senior Member
Wealth Management Team


Alois Pirker
Research Director
Wealth Management