Everything you need to know about LiveSocial

Getting Started

My company is really complicated. Does Seismic help us get this all set up?

Absolutely! Our Professional Services team are experts at getting product deployed, programs up and running, and administrators / program managers ready to go. Our Customer Success team takes it from there, helping you and your team every step of the way. And, of course, we have a Support team standing by if you need immediate help with anything. We’ve got you. 😀

The Basics

What’s so different about LiveSocial?

Seismic LiveSocial’s patented AI technology looks at more than 150,000 pieces of content, from more than 11,000 publishers, every day. Each user is served a highly-personalized and completely adjustable stream of content that best fits their interests and the needs of the markets they sell or serve.

They also have one or more streams of content from their marketing team. This makes it easy for every user to share highly relevant, current content. No more lookalike sharing. No more stale content. No more time spent finding the ideal corporate and third-party content for each user and their clients.

Is LiveSocial just for large enterprises?

Most of our customers are mid-sized and larger, with several hundred (and in some cases thousands) of client-facing salespeople, consultants, wealth managers, commercial bankers, or insurance professionals. LiveSocial is a critical element of many enterprise sales enablement, social selling, digital sales, and social media marketing programs.

Some smaller firms are now deploying LiveSocial. Typically they have at least 50 market-facing professionals in sales or client service roles.

What sort of companies use Seismic LiveSocial?

Most LiveSocial customers are in Wealth Management, Insurance, Banking, Professional Services, and B2B Technology. All are industries in which reputation, relationships, and trust are critical, and where field forces that build credible, authentic engagement tend to outperform those that do not.

Why do so many social selling initiatives struggle to generate results?

Often, social selling gets reduced down to essentially hunting people on LinkedIn. Sellers send large numbers of connection requests and InMails pitching their services in hopes that a few will respond favorably.

This is very rarely effective because the people you need to reach aren’t on LinkedIn to be hunted. They’re on LinkedIn and other social platforms to learn and to advance their own interests.

Buyer-centric social selling is entirely different. When sellers regularly share content that’s relevant, interesting, and valuable to the people they need to reach, they stand above the crowd. They begin to establish credibility and trust. They form and nurture valuable relationships. They spark a great many business-building conversations. 

Relevant third-party content is essential to buyer-centric social selling.

Why do so many employee advocacy initiatives struggle to generate results?

Most employee advocacy platforms only make the company’s own content available for sharing on social media. This tends to result in low levels of employee adoption (because it’s not clear what’s in it for them) and low levels of network engagement (because people who only talk about themselves and their company aren’t very interesting).

Some platforms include third-party content, but generally not enough to provide fresh, relevant content for each user.

Why is social engagement an important part of modern marketing?

Most corporate social media accounts (LinkedIn company pages etc.) have large numbers of followers and very little engagement. People generally don’t engage with companies. They engage with other people.

We engage with, and do business with, people that we know, respect, and trust. Leading firms increasingly recognize that their brand lives at the edge of the organization. It lives in the personal brand, the reputation, and the conversations of every client-facing employee.

It’s no longer enough to rely on centralized communication and advertising channels to get the word out about the great work your firm does. Modern marketing success comes from empowering and enabling every employee (or at least every customer-facing employee) to show up, speak up, nurture new and existing relationships, and spark conversations on social media.

The Product

How can we measure social media engagement using Seismic LiveSocial?

LiveSocial provides powerful analytics and reporting at the user, the team, and the company level. Every user and every administrator / program manager has access to clear metrics on activity, engagement, impact, top-performing assets, top-performing topic areas and much more. This is a critical element of maintaining user engagement, driving continuous improvement, and demonstrating impact.

Is LiveSocial available on mobile and desktop?

Yes. LiveSocial is mobile-first and seamlessly desktop compatible. Wherever and however your users and administrators choose to work, our tools are easy to use.

How long do sellers and other users spend in LiveSocial?

LiveSocial is an extremely flexible tool that meets the needs of users of all types. Many users spend five minutes scheduling their entire week of social posts. Others use it every day to stay on top of the latest new content. There’s no one right way to use fresh, relevant content to build your book of business.

What social media networks does LiveSocial share to?

LinkedIn, Twitter, Facebook and Instagram at this time.

Can LiveSocial users also share content by email and SMS/text?

Yes. Users can share one-to-many on LinkedIn, Twitter, Facebook and Instagram, and one-to-one or one-to-few through email and SMS / text messaging, all from the same tool.

Risk Management and Compliance

Is LiveSocial a compliance platform, a curation platform, or both?

Seismic LiveSocial is a content curation and digital communication platform that enables financial services professionals, salespeople, professional services professionals and others to engage on social media and in other digital communication platforms with confidence and purpose. We have strong partnerships and powerful integrations with Proofpoint and with SafeGuard Cyber to meet the varying security, compliance, and archiving needs of each of our customers.

Is LiveSocial only for regulated industries?

No. Many of our customers are in regulated industries, but risk management is a very real issue in non-regulated industries as well. Every firm needs to protect the integrity of their brand and needs to ensure that their people post and engage on social media in appropriate ways. LiveSocial provides highly customizable ways of protecting your reputation while empowering your people to engage with confidence and purpose.

How does compliance monitoring work?

Seismic LiveSocial partners and fully integrates with the two preeminent compliance and risk management platforms, Proofpoint and SafeGuard Cyber. Every customer’s requirements and preferences are different, and we work with all parties to ensure every aspect of their social engagement platform meets their compliance and risk management needs.

Is LiveSocial compliant with industry regulations?

LiveSocial is compliant with industry regulations including FINRA, FCA, FFIEC, IIROC, SEC, PCI, AMF, and MiFID II requirements.