San Diego, CA—August 2, 2017—Seismic, the leading enterprise-grade marketing and sales enablement solution, today announced the winners of the first annual Seismic Stack Awards, recognizing excellence in integrating and adopting technologies to achieve sales enablement and content personalization goals at large organizations.
Out of more than 60 entries, only six companies were named winners in this year’s competition. Submissions provided overviews of the marketing and sales technologies implemented at participating organizations and their purpose in moving prospects through the buyer’s journey and enabling sellers to have productive interactions. Winning entries displayed exceptional integration between technologies that help facilitate sales and marketing alignment while fulfilling marketing’s promise to help drive revenue.
The 2017 winners are: AllianceBernstein, Allianz Global Investors, Hitachi Data Systems, Elekta, Illumina, and Nutanix.
“Seismic customers continue to prove that they are at the forefront of adopting technologies and processes that drive revenue-generating marketing initiatives and sales productivity,” said Doug Winter, Seismic CEO and co-founder. “The Seismic Stack Awards honor their technological creativity and ingenuity, and we couldn’t be more excited to have such a prestigious group of organizations named as winners in the competition’s inaugural year.”
Entries reveal insights on marketing and sales technology adoption
While more than 80 different technologies were represented in entries, certain platforms were prevalent across most submissions entered in the Seismic Stack Awards. For instance, 81 percent of respondents indicated they were using Salesforce.com’s customer relationship management (CRM) platform. Salesforce eclipsed all other CRMs, with Siebel CRM (seven percent of entries), Oracle CRM On Demand (seven percent), and Microsoft Dynamics (five percent) trailing behind.
Meanwhile, marketing automation platforms were more evenly distributed among submissions. Most commonly implemented platforms include:
- Marketo (16 percent of entries)
- Adobe Marketing Cloud (14 percent)
- Oracle Eloqua (13 percent)
- Pardot (7 percent)
Content management systems represented a mix of enterprise platforms and one–Google Drive–that is traditionally considered consumer-focused. It was also clear that many enterprises were using multiple repositories to manage marketing and sales content:
- SharePoint (45 percent of entries)
- Salesforce CRM Content (40 percent)
- Google Drive (40 percent)
- Dropbox (31 percent)
“The incredibly wide array of technologies used by marketing and sales teams today at large enterprises means that a premium must be placed on integration capabilities,” said Winter. “To facilitate close alignment between large marketing and sales teams requires similar close integration between technologies, and the best organizations are mastering that now.”
Selected winners will be participating in a Seismic-sponsored webinar about best practices in marketing and sales technology integrations on September 7.
To view more information about the results and an accompanying infographic, visit http://info.seismic.com/seismic-tech-stack-awards.
Seismic’s leading marketing and sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates. Seismic is the only sales enablement platform powered by machine learning algorithms and the award-winning LiveDocs® technology, which automates the creation of personalized sales materials within seconds. Real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps close deals, further aligning marketing and sales efforts. Headquartered in San Diego and with more than 250 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
To see how Seismic is being used by firms in your industry, visit http://www.seismic.com.