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Seismic appoints ANZ Managing Director and expands into the region

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21 Aug
2017

Posted by
Jason Fidler

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New Sydney office and team broadens Seismic’s international presence

San Diego, CA and Sydney, Australia, August 17th, 2017 – World-leading marketing and sales-enablement solution Seismic is accelerating its international expansion, announcing the opening of an ANZ presence and new office in Sydney.

Following a second quarter which saw 103 percent year over year growth, Seismic has appointed an ANZ-focused team that plans to grow to a double-figure head count by the end of the year, to support its rapid growth in the region.

Seismic’s expansion is being spearheaded with the appointment of Andy Pattinson as Managing Director for ANZ. Pattinson will lead Seismic’s expansion in ANZ, bringing more than 20 years’ experience in technology and sales leadership. He has previously worked at ASOS, Cloud Sherpas and most recently Accenture.

“I am thrilled to be leading the charge on Seismic’s international expansion,” says Pattinson. “It is so exciting to take a true value proposition to Australian and New Zealand CMOs, to enable marketing and sales teams to increase sales content ROI and sales productivity.

“As ANZ enterprises begin to adopt sales enablement solutions as part of their core sales and marketing initiatives, I’m proud to have the opportunity to introduce and grow the Seismic team, presence, and customer base in ANZ.”

Seismic’s ANZ expansion follows a period of rapid growth and success for the business. In December 2016, the company was ranked 83rd in the Deloitte Technology Fast 500™. 2016 was also the fifth consecutive year in which Seismic grew by triple digits, and the company is now serving 250 enterprise customers across the globe, more than half of which boast revenues exceeding US $1 billion.

“It was an easy choice to target the ANZ region as one of Seismic’s first in terms of international expansion, and I’m personally over the moon about this incredible milestone for the company,” said Doug Winter, Seismic CEO and co-founder.

“At Seismic, we enable sales representatives to reach their full potential and be successful in all prospect interactions, ultimately increasing a company’s bottom line. The expansion into ANZ will not only assist our current international customers’ goals in the region, but also help local companies realize the full suite of benefits of a sales enablement platform.”

Seismic’s local office is located at 5 Martin Place in Sydney. For more information on Seismic and who benefits from sales enablement, visit the company’s website at www.seismic.com.

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About Seismic

Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates. Seismic is the only sales enablement platform powered by machine learning algorithms and the award-winning LiveDocs® technology, which automates the creation of personalized sales materials within seconds. Real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps close deals, further aligning marketing and sales efforts. Headquartered in San Diego and with more than 250 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.

To see how Seismic is being used by firms in your industry, visit http://www.seismic.com

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