Pharmaceutical reps are constantly on the move – you can find them on the road, at a meeting or in a hospital waiting room. When they only have a three minute window with a physician, they need to have quick, offline access to the perfect piece of content on whatever device they’re carrying with them that day.
It’s up to Marketing to not only create that perfect piece of content, but to measure its performance, too.
With Seismic, reps are able to personalize the selling interaction as it is happening – and they’re able to do so on any mobile device. Marketing can then measure how the content used in that interaction performs to ensure they’re constantly producing results-driven collateral.
Marketing is able to deliver on-brand, compliant collateral to sales on any device, enabling reps to maximize those three minutes with a physician, getting their foot in the door quicker. Marketing and sales can rest easy knowing that no matter the time or place, Seismic allows them to deliver the most personal selling experience possible.