MAXIMIZE PERFORMANCE

Empower revenue teams with Seismic’s Content Analytics

Deliver actionable content insights, from creation to close.

What are revenue teams missing?

Lack of visibility into Sales use of content creates holes that restrict revenue growth:

Marketing doesn’t know what
content works—and what doesn’t.

Sellers don’t know which content engages buyers.

Enablement and Sales leaders can’t identify best practices to share with their sellers.

With Seismic, we’ve been able to gain visibility into ‘dark data’ …We use Seismic to shine light on that data. When we create content, we can look in Seismic to determine what’s being used by sales, and what’s working and what’s not with prospects and customers.

Eric Duerr VP Marketing

Seismic enables TIBCO to realize the value of content analytics in ways it could never do before. We have coined a new phrase in my team: content-influenced revenue. With Seismic, I can now analytically see what content, quota carriers used in the opportunity process and I can tie the influence of that content to deals closed. That’s a metric no one has ever been able to quantify before at TIBCO.

Fred Studer Chief Marketing Officer

How does Seismic’s
Content Analytics work?

Seismic provides Sales and Marketing teams visibility into what’s working and what’s not, arming them with the insights to accelerate sales cycles and increase win rates.

A complete picture
A complete picture

See prospect engagement, what content and messaging is working, and what deals are at risk to prioritize follow up.

Actionable insights
Actionable insights

Role-based, campaign, and work management dashboards give you the info you need—right out of the box.

Data delivered your way
Data delivered your way

Customizable dashboards give you the flexibility to see how prospects are responding to content and answer your specific business questions.

A complete picture

See prospect engagement, what content and messaging is working, and what deals are at risk to prioritize follow up.

Actionable insights
Data delivered your way
EBOOK

The Definitive Guide to Content Analytics

Content is the backbone of marketing and sales, but it’s not always easy to measure its effectiveness. Find out what, exactly, you need to measure in order to understand how assets contribute to sales and how to improve your content and content processes.

Optimize performance

Seismic’s Content Analytics helps Sales and Marketing teams answer the content questions that accelerate sales and drive revenue.

Sales Teams
Sales Teams

See prospect engagement, what content and messaging is working, and what deals are at risk to prioritize follow up.

Marketing Teams
Marketing Teams

Connect content work to outcomes, and understand what workflows, content, and messages are and aren’t working.

Management and Enablement Teams
Management and Enablement Teams

Empower seller self-sufficiency by identifying and scaling best practices and seeing which reps need coaching.

Extend the power of Content Analytics to
your BI and reporting tools of choice and
easily merge with other datasets.