2021 Global Benchmark REPORT
Sales Enablement for Visionaries
Sales enablement leaders—Visionaries—practice the art of sales enablement differently. And reap the rewards. We wanted to understand how they differ. So, Seismic conducted a survey of 1,000 B2B business leaders with ownership of or strong influence over sales enablement related decisions.*
Sales enablement Visionaries see better business outcomes
average sales quota attainment for sales enablement Visionaries. How do laggards perform?
Sales quota attainment in last fiscal year
of Laggards rate themselves in the top 10% of their industry on customer satisfaction. How do leaders fare?
Customer satisfaction score self-reported as in top 10% of industry
Visionaries consider sales enablement to be a strategic business enabler
of Visionaries say sales enablement is championed by their most senior leadership. What about laggards?
Agree or strongly agree with statements
See how APAC and EMEA sales enablement practices compare
Globally, while there are some relatively minor differences from region to region, organizations in overall EMEA, APAC, and the U.S. consider sales enablement to be a strategic business enabler, and it is championed by senior leadership. See details
Percentage of Visionaries who agree
Sales enablement is a strategic business enabler
Senior leadership considers sales enablement a strategic business enabler
Senior leadership champions sales enablement
Our study revealed that organizations in APAC use sales enablement to support customer-facing teams more widely than their counterparts in other regions of the world. Furthermore, EMEA respondents are more likely to use it to support post-sale organizations including customer service, operations, customer support, and customer service than their counterparts in the U.S.
Customer-facing teams enabled
Visionaries use sales enablement across the customer lifecycle.
of Visionaries focus enablement efforts on pre-sales. 80% focus on the point of renewal. 75% even focus on winning back lost customers. How does that compare with others?
Reporting high sales enablement focus at stages beyond sales
report regularly using data to continuously improve sales processes. But Visionaries excel. How much?
Use data to optimize sales processes
Download Full Study Results
Read the benchmark report to see takeaways, detailed charts, and data about how sales enablement Visionaries compare with Laggards, as well as with those moving up the maturity ladder.
Visionaries best leverage the sales enablement tech stack and better integrate its data
of Visionaries use a sales content solution. And they use other GTM technologies at significantly higher rates. See the dramatic gap
Go-to-market technology use
of Laggards say their sales enablement tech stack is very well integrated. What do Visionaries say?