My Shift 2023 Itinerary

Join us for wellness activities during Shift! Space is limited and will fill up fast.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Join us in The Hub for registration. Pick up your badge, shop the Aftershock swag store, visit our Customer Corner, and see all The Hub has to offer.

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

Kick off Shift ‘24 by making connections with your peers poolside! This is an outdoor event, so dress accordingly. Drinks and dinner provided. Wristband required for entry.

Join us for wellness activities during Shift! Space is limited and will fill up fast.

Join the Seismic Sisters Community of Belonging (COB) for a brunch and workshop centered around cultivating courage in every phase of life. Join us to celebrate the resilience of women in our industry, embracing fear and taking action toward their goals.

Fuel your day with breakfast available on the Marina Terrace.

We are opening the lounge every morning so you can grab Breakfast with your Braindate,
Grab your plate at Marina Terrace and head over the Braindate Lounge to start your day meeting & learning new things with your fellow peers.

Seismic’s Chief Product Officer, Krish Mantripragada, will unveil improvements that make winning easier and innovations that usher in the future of enablement — including Seismic’s vision for AI-powered enablement. He’ll be joined by Seismic customers and leaders to illustrate the impact of this innovation.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Content is the cornerstone of every customer interaction driven by your GTM team. But for content to be effective, it has to be accessible, up to date, and relevant to the needs of the field. That’s easier said than done!

In this session, you’ll learn:
– Best practices for how to manage content in Seismic
– The most effective ways to distribute content across GTM teams
– How to ensure content is up to date and how AI is making it easier to find

There’s a lot to learn from enablement leaders who’ve been there and done that, especially when it comes to instituting and growing enablement programs. This panel discussion will facilitate that conversation.

In this session, you’ll learn:
– How to build repeatable, scalable enablement programs using Seismic
– How to evolve enablement initiatives and programs to meet the changing needs and priorities of organizations
– How to overcome the big hurdles to successful enablement outcomes

Hear the latest product innovations for onboarding, learning, coaching, and skill development for customer-facing teams.

In this session, you’ll learn:
– How to develop and deliver holistic and personalized coaching programs
– How to scale your readiness efforts and drive learner engagement
– How to create best-in-class readiness content

Financial services teams are pressured to adapt to new technologies, regulations, and client expectations. In this session, we’ll explore the future of financial services enablement and how it brings teams together to achieve top business outcomes.

In this session, you’ll learn:
– How Seismic’s latest innovations are designed for the future of financial services
– How Seismic is incorporating feedback to support your enablement journey now and in the future
– How to evolve your enablement maturity and the transformational value that comes from it

Sellers struggle to find practical, field-tested knowledge beyond what marketing and enablement provide. Instead, they resort to scattered repositories and communication channels like Teams and Slack. See how Seismic gives sellers the peer-driven insights they need.

In this session, you’ll learn:
– How to foster connections between peers
– How to encourage sellers to tap into collective knowledge, applying best practices and strategies
– How to use this info to refine their enablement tactics
– How AI is impacting and enhancing content sharing and aggregation

Join Seismic’s Meganne Brezina and Irina Soriano as they share a brand-new view of how to execute your practice, the Enablement Value Chain. Learn about this cutting-edge approach to leveling up your program.

In this session, you’ll learn:
– How to build and activate the Enablement Value Chain, moving to a “field mindset”
– Tips on standing up cross-functional teams to drive accountability and feedback throughout your organization
– The framework for a robust enablement analytics program

Building an enablement program from scratch is hard. Whether you’re in an organization that understands the value of enablement or one that needs convincing, it’s a challenge to build a case for the resources, talent, and focus that you need to succeed. Hear from a handful of enablement leaders who have been there in this session.

In this session, you’ll learn:
– Scale the enablement function with limited resources
– Identify quick wins and build momentum for enablement
– Earn enablement a seat at the table

FARO sells complex equipment to demanding buyers in engineering, construction, and public safety. Their enablement team led the way in building a strategic, high-impact social selling capability and they’ve got the receipts to prove it. In this session, you’ll learn:
– How they reframed old mindsets and earned the buy-in of skeptical sellers and sales leaders
– How they launched with a BANG, and how they’ve kept the flywheel of success spinning
– Key lessons learned that we can all benefit from as we help our sellers thrive on social

Post-COVID, learning styles have changed and it’s becoming more and more important to have a multi-medium approach to enablement. Learn how to decide what training lives where and how to incorporate it holistically into your readiness program.

In this session, you’ll learn:
– How to identify the ideal mix of online and offline learning elements
– Strategies for creating and delivering engaging learning content
– Tips for measuring the success of your blended learning program

Adoption is critical to the success of any enablement program. In this session, you’ll hear from enablement leaders on best practices and techniques to drive adoption and advocacy for Seismic with sales, marketing, and enablement teams.

In this session, you’ll learn:
– How to align Seismic with your sales and marketing goals
– How to train and coach your team on how to use Seismic effectively
– How to measure the success of your adoption program

Successful enablement identifies where buyers are, empowers teams to meet them there, and delivers a personalized experience when they do. Learn how Seismic for Meetings, along with other account-based engagement solutions, delivers powerful results.

In this session, you’ll learn:
– How to capture buyer attention and speed up the sales cycle
– How to track engagement and effectiveness with Meetings, Digital Sales Rooms (DSRs), and other solutions
– How to measure content usage in conversations with AI-driven analytics

Organizational change has always been difficult, and research shows that a majority of transformations still come up short. Hear from enablement leaders on how they’ve approached change management, built consensus, and successfully rolled out new tools and processes to their GTM teams.

In this session, you’ll learn:
– How to gain consensus with GTM leaders
– Best practices for effectively communicating change
– How to build effective and scalable governance

Grab some grub! The Hub will also be open for anyone with extra time on their hands.

Most GTM professionals agree that buyers will dismiss a seller if they don’t receive tailored information early on. Even so, most teams find it challenging to keep their content relevant for all of their different audiences with the resources at their disposal. Join this session to learn how to personalize content efficiently.

In this session, you’ll learn:
– Best practices to use Seismic to scale content personalization
– The tools and use cases to start your content personalization journey
– How to evolve your content repository to personalize for different audiences

Enablement professionals are always working hard to grow and mature their enablement programs, all while planning for the future. This panel will explore how to do both.

In this session, you’ll learn:
– How enablement leaders build, manage and scale global teams and programs today, while they identify and plan for the next 3 years
– How to maximize your enablement tech to prepare for the next phase of growth
– Ideas for making enablement more relevant to executives, ensuring focus and funding for long-term growth
– The impact of AI on enablement teams now and in the future

See and hear how some of our most innovative customers are using Seismic’s learning and coaching solutions to take their readiness programs to the next level. They’ll also provide helpful tools like AI-powered coaching, so that you can apply these practices to up-level your own readiness program.

In this session, you’ll learn:
– How to design and deliver training that’s engaging and retained
– How to build coaching programs to drive continuous improvement
– How to measure the impact of your readiness initiatives

Creating and delivering high-quality content efficiently is more important than ever in today’s fast-paced sales environment. In this session, you’ll learn how your peers are evolving their use of content automation within Seismic, leveraging the new Fund Report Orchestrator – increasing the impact and efficiency of their content automation initiatives.

In this session, you’ll learn:
– How to identify the right content to automate in Fund Report Orchestrator
– How to implement content automation in Seismic
– How to measure the success of your content automation programs

To make it easier to scale as you grow, Seismic now offers a marketplace of accessible apps from our world-class cloud infrastructure. Join experts from Seismic and Microsoft to see how Seismic Exchange powers extensibility for better outcomes.

In this session, you’ll learn:
– How to extend the reach of Seismic from within customer or data workflows
– How to power your tech stack with strategic solutions
– Learn about Seismic’s partnership with Microsoft and how AI-powered Microsoft Sales is driving seller productivity at scale

AI enables SaaS companies to provide new ways of generating content and reaching customers. But what does it mean for enablement teams? Harness the power of AI to help deliver more personalized content and more effective coaching and training for better outcomes.

In this session, you’ll learn:
– How Seismic is extending our content and enablement intelligence capabilities with AI
– How to unlock and enhance AI use cases for sales and enablement teams
– How successful organizations use AI today

Sales calls are one of the most important touch points sales reps have with their buyers. Improving these make-or-break moments increases buyer engagement and accelerates deals. But without insights into what is working and not working in these conversations (the overall discussion, content reviewed, demos, questions, etc.) it’s impossible to replicate success. Sales reps, sales management, and the rest of your go-to-market teams (enablement, content creators, marketing, CSMs, etc.) can use these insights to drive better programs and produce more relevant content.
Learn how Seismic for Meetings can help you:
– Accelerate pipeline and increase revenue
– Improve seller ramp times
– Coach low-performing reps
– Make it easy to deliver a personalized buyer experience

Are you ready to unlock the value of our upcoming Seismic Enablement Cloud update? You are among the first to explore its new features and enhancement!
What to Expect:
– Upgrade Overview: Take a tour of the latest features and improvements.
– Setting You Up for Success: What does the upgrade process look like?
Support Resources: Review the different resources created to support you.
– Q&A Session: Get your questions answered by our experts during the interactive Q&A.

Are you ready to unlock the value of our upcoming Seismic Enablement Cloud update? You are among the first to explore its new features and enhancement!
What to Expect:
– Upgrade Overview: Take a tour of the latest features and improvements.
– Setting You Up for Success: What does the upgrade process look like?
– Support Resources: Review the different resources created to support you.
– Q&A Session: Get your questions answered by our experts during the interactive Q&A.

Join Shola Richards as he leads us through Unstoppable Resilience to help you build unshakable strength within yourself and your teams. You’ll leave with:
– The keys to creating a resilient mindset, regardless of circumstance
– The strategy to apply the aforementioned keys to any challenge that you’re currently facing
– Personalized commitments to build your resilience and a strategy to stay accountable to your new commitments.

Join us in The Hub to kickoff the evening with our partners! Delicious drinks and snacks provided.

Invite-only for our advocate community.

Let’s get social! LiveSocial customers are invited to mix and mingle at this happy hour. Meet at Learn. Connect. Grow. at 5:30 p.m. to walk to the happy hour location together.

Join us next door on the Hyatt Pool Terrace for a relaxing evening of fun, food, and drinks. This event is held outdoors and requires a Shift wristband for entry.

Join us for wellness activities during Shift! Space is limited and will fill up fast.

Fuel your day with breakfast available on the Marina Terrace.

We are opening the lounge every morning so you can grab Breakfast with your Braindate,
Grab your plate at Marina Terrace and head over the Braindate Lounge to start your day meeting & learning new things with your fellow peers.

Seismic President and Chief Revenue Officer, Hayden Stafford, will underscore the importance of enablement as a transformational function for modern businesses. By dismantling silos and empowering all go-to-market roles — not just sales — organizations can ignite growth and achieve better business outcomes.

What’s the fascinating connection between your brilliant mind and the synthetic ‘brain’ of AI? How can we reimagine how we see human intelligence and AI working in sync? In this riveting talk from Europe’s four-time award winning Innovation Futurist Shivvy Jervis, we’ll hear about the science behind persuasion, how to use it to better engage the attention of your audience, and the latest developments from AI that need to be on your radar to maximise your efforts and keep your career thriving.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Proving the value of enablement often starts with showing the ROI of your enablement spend, but it shouldn’t stop there. Learn how to show how your training efforts make your team more effective how your enablement programs make them more efficient, and how it all ties to the bottom line.

In this session, you’ll learn:
– How to measure and communicate initial success with Seismic
– Tie enablement programs to bottom-line company metrics
– Show how enablement increases the effectiveness of GTM teams

As a semiconductor industry leader, businesses look to AMD (Advanced Micro Devices) to solve their complex computing and processing challenges. But AMD is also setting a benchmark in another area: enablement. AMD’s advanced approach makes the company a leader in creating the ‘Seismic-enabled enterprise,’ offering lessons for any company that aspires to scale and achieve great enablement outcomes.

Join this session to hear AMD’s team talk about their enablement journey in the context of business priorities and objectives.

In this session, you’ll learn:
– Enterprise-scale content management and governance
– Information security, legal, and privacy policy compliance strategies
– Platform consolidation

You’ve designed and delivered a powerful learning and coaching program, but that’s just the first step. Now, you need to prove the value of your readiness investment by measuring its ROI and contribution to your business outcomes and bottom line.

In this session, you’ll learn:
– How to define the readiness goals you want to achieve
– How to identify the right metrics to track
– How to measure your progress over time

Join us for a fireside chat with enablement experts as they discuss the best ways to measure the value and return on your enablement investment.

In this session, you’ll learn:
– How to set clear and measurable goals for your enablement program
– How to track the right metrics to measure enablement success
– How to identify and overcome the challenges of measuring enablement ROI

We are bringing together the best of our product capabilities across content, learning and coaching to launch a new, enhanced platform that will allow enablement teams to maximize value and improve the rep experience.

In this session, you’ll learn how our enhanced platform will:
– Encourage team performance by delivering personalized experiences for each individual
– Strengthen your enablement programs through improved analytics and reporting capabilities
– Increase efficiency of your enablement programs, giving your team more back for high value, strategic initiatives

Enablement is a mission-critical function for go-to-market organizations responsible for translating company strategy into reality and generative AI will propel this evolution forward. The introduction of generative AI has created an industry defining moment for both GTM teams and it will change everything about the sales process from prospecting to meeting preparation, content and presentation development, to follow up and its why GTM teams need to start their AI investment today.

Grab some grub! The Hub will also be open for anyone with extra time on their hands.

So, your content is (mostly) standardized in Seismic, your GTM teams can effectively personalize it for interactions, and you’ve got your enablement scorecard nailed down. Now, what? It’s time to figure out how Seismic can help you mature your enablement functions and programs.

In this session, you’ll learn:
– Evolve your existing Seismic use cases to increase impact
– Identify the next big projects and use cases for enablement
– Use Seismic to grow and scale your enablement programs

It started with a question by enablement leadership at Genesys: “Wouldn’t it be great if we could do all this through one system?” The simple answer: Yes! Join this session and hear how Genesys is delivering “empathetic seller experiences” with fewer tools via the Seismic Enablement Cloud. Learn:

– How Genesys is consolidating enablement tech using Seismic Content and Seismic Learning
– How leveraging more of Seismic’s platform has enabled the company to reduce the number of tools (and vendors) it supports — and share ideas for assessing tech redundancies in your own organization
– And how its unified enablement approach allows Genesys to deliver more impactful and efficient sales experiences while benefiting from greater insights, higher user adoption, and more productive sales teams

No two readiness programs are the same. Whether you’re just starting out with Seismic Learning and Coaching or want to plan what’s next, join this session to learn how a diverse panel of enablement leaders evolved their readiness programs from day one and beyond.

In this session, you’ll learn:
– The many launch lessons learned by experts in the field
– A greater understanding of which initiatives to prioritize post-launch
– How to expand your use of the platform to achieve your desired outcomes

Congratulations, you’ve built a strong enablement foundation! Now, it’s time to scale your program to meet even more client needs. In this session, our panel of financial services experts will discuss how to add additional use cases and Seismic capabilities to your enablement program in a sustainable way.

In this session, you’ll learn:
– How to identify the proper use cases for your own enablement program
– How to implement new use cases in Seismic
– How to measure the success of your enablement program

Enablement intelligence is about more than just gathering data. It’s about insights that empower enablers, marketers, and field teams to work faster and smarter — in sync and at scale. Join this session to learn how to optimize your enablement programs with new insight into how your enablement efforts influence rep behavior and drive business goals. Get a sneak peek into some of our future plans on how analytics can help you level up.
In this session, you’ll learn:
– How to use analytics to promote alignment around what’s working and what to prioritize
– How to leverage insights from across the go-to-market process to understand, improve, and demonstrate your impact.
– How AI powered recommendations and actionable insights can help you work smarter and uplevel your organization

Can’t get enough of AI? Then join us for a lively discussion with IDC analyst Michelle Morgan. This session will help you make sense of the sales tech stack and understand the power and perils of generative AI. We’ll dive into the research they have published on the impact of AI and how the revenue teams of the future will likely be forever changed.

Purchasing a platform like Seismic is only the first step. Then, comes the hard part — managing change and driving adoption with key stakeholders and teams. It’s easier said than done, but the best adoption stories start with quick wins and build momentum from there.

In this session, you’ll learn:
– Best practices and techniques for introducing Seismic across the business
– Tips on driving adoption with key stakeholders and teams
– How to get the most out of your investment in Seismic

Personalizing content is a team sport. Marketing builds the narrative, various content owners contribute, and sales customizes content so it resonates with their buyer. Join this session to hear how IBM sets up, modifies, and deploys Guided Assembly LiveDocs to GTM teams as part of their vision for greater personalization.

In this session you’ll learn:
– How the demand for personalization creates CMS challenges for enterprises
– How IBM handles its expansive content management challenge and enables personalization among sales reps
– Strategies to get buy in from content owners to change how they manage content
– How Seismic’s Guided Assembly helps you scale your content strategy for personalization and what’s next on the Guided Assembly roadmap

Sales and customer service environments are rapidly changing. Hear how sales and customer service leaders keep ahead of change and adjust their enablement strategies to consistently deliver a stellar customer experience as their businesses evolve.

In this session, you’ll learn:
– How to build repeatable and effective training programs with Seismic
– How to use Seismic for effective change management
– How to prepare reps to put the customer first

As financial services firms look to increase sales efficiency, deliver better client experiences, optimize operations, and better support new initiatives, enablement is moving center stage. Enablement plays an essential role in helping to support revenue goals, changing how client-facing teams leverage technology, and aligning teams to address best the current and future needs of advisors, bankers, wholesalers, agents, and relationship managers.

In this session, you’ll learn:
– How a comprehensive and integrated approach to enablement yields successful outcomes
– How to structure an enablement organization
– How to measure enablement impact across sales, marketing, and services

The Seismic Enablement Cloud™ is designed to scale as you do, all while remaining secure and compliant. Join Seismic and our strategic partner, Snowflake, to learn more about how core components of the platform provide enterprise capabilities and AI-powered automation at scale.

In this session, you’ll learn:
– About our secure cloud infrastructure that supports data warehousing and a newly-enhanced developer portal
– About trusted data management, automation, and AI
– About modern API hooks to data, analytics, and BI tools

Building and creating a culture of inclusion is a core value many companies today strive for. Enablement teams are about empowering their sales teams and striving to do that including indiviudals with different voices and experiences. Hear from leaders about why it’s important for enablement teams to build and hire diverse teams, creating a culture of belonging and trust.

In this session, you’ll learn:
– Hiring and retention strategies for inclusive enablement teams
– How inclusive onboarding leads to a culture of belonging
– All about Seismic’s ENABLEship program, the 1st program in the industry dedicated to training, mentoring, and bringing enablement career opportunities to underrepresented groups and candidates

Sales meetings can become make or break moments if your teams aren’t set up for success when talking to buyers. And just listening to call recordings doesn’t provide the full picture. Attend this session for a deep dive into why Seismic for Meetings – together with the Seismic Enablement Cloud platform – combines the power of AI, conversational intelligence, strategic integrations, collaboration, and learning and coaching to deepen buyer interest.

In this session you will learn how to:
-Streamline the entire meeting flow
-Improve sales productivity
-Track keywords, topics, and questions asked
-Set up content compliance and approval workflows

Join us in The Hub to kickoff the evening with our partners! Delicious drinks and snacks provided.

The party doesn’t stop when the content does! We’re going offsite to close out Shift 2024.

We’re sad to say goodbye, but donuts make it sweeter.

Breakfast for Seismic U Participants only. Shift attendees will have a Doughnut Departure!

The Seismic University Workshop pass allows you to attend an extra day of hands-on learning facilitated by Seismic experts. Join us early in San Diego for access to courses that will extend your knowledge on the topics covered throughout Shift.

Workshop Description: Learn how to implement the latest product innovations for onboarding, learning, coaching, and skill development for customer-facing teams.

Learn how to implement best practices that will improve content discoverability, as well as how to implement some of the most powerful use-cases for pages and content profiles.

Join us as we walk through the essentials of content automation using Seismic and how to best leverage our technology to activate content personalization at scale. This session will equip participants with the content strategy and skills needed to create documents that can be quickly tailored and customized by sellers, to target any audience or selling scenario.

Organizational change has always been difficult, and research shows that a majority of transformations still come up short. Learn how to incorporate change management best practices to help drive technology adoption

Financial Services Content Creators – this session is designed for you! Join us as we show you how to leverage data to dynamically build presentations that are backed by business logic and situational information, streaming directly from external data sources. Note: For an optimal learning experience, you should already be familiar with creating LiveDocs within your Seismic environment.

Break up your learnings with a lunch!

Learn how to measure and track key metrics that will both inform your enablement initiatives and also support your program value story.

Successful enablement identifies where buyers are, empowers teams to meet them there, and delivers a personalized experience when they do. Learn how to implement high-value DSR solutions while optimizing the experience your sellers are delivering to buyers.

Enhance your content automation with Seismic’s Guided Assembly solution! In this session, we’ll show you how to build and manage consistent presentations, while giving your sellers the flexibility to quickly customize their final deck allowing for more personalized and targeted buyer experiences.

Organizational change has always been difficult, and research shows that a majority of transformations still come up short. Learn how to incorporate change management best practices to help drive technology adoption