Get to know our speakers

Keynote Speakers

Aaron Bjork
Aaron Bjork

Aaron Bjork

Partner Director of Product Management at Microsoft

Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Tuesday, October 24
1:45pm – 2:30pm PST
  • Product Innovation

There’s an App For That: Introducing Seismic Exchange

To make it easier to scale as you grow, Seismic now offers a marketplace of accessible apps from our world-class cloud infrastructure. Join experts from Seismic and Microsoft to see how Seismic Exchange powers extensibility for better outcomes.

In this session, you’ll learn:
– How to extend the reach of Seismic from within customer or data workflows
– How to power your tech stack with strategic solutions
– Learn about Seismic’s partnership with Microsoft and how AI-powered Microsoft Sales is driving seller productivity at scale

  • In-Person
  • San Diego A
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Partner Director of Product Management at Microsoft

Kathy Doolaege
Kathy Doolaege

Kathy Doolaege

Head of Global Sales Operations and Enablement at Zoom

Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Register Now

Head of Global Sales Operations and Enablement at Zoom

Tom Eggemeier
Tom Eggemeier

Tom Eggemeier

CEO at Zendesk

Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Register Now

CEO at Zendesk

Esther Friend
Esther Friend
Esther Friend

Esther Friend

VP Sales Efficiency and Transformation at Five9

Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Tuesday, October 24
10:30am – 11:15am PST
  • Advanced Enablement

Planning and Program Management Best Practices

There’s a lot to learn from enablement leaders who’ve been there and done that, especially when it comes to instituting and growing enablement programs. This panel discussion will facilitate that conversation.

In this session, you’ll learn:
– How to build repeatable, scalable enablement programs using Seismic
– How to evolve enablement initiatives and programs to meet the changing needs and priorities of organizations
– How to overcome the big hurdles to successful enablement outcomes

  • In-Person
Register Now

VP Sales Efficiency and Transformation at Five9

Bill Hamilton
Bill Hamilton

Bill Hamilton

VP, Head of Marketing Tech and Worldwide Marketing Operations at Microsoft

Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Register Now

VP, Head of Marketing Tech and Worldwide Marketing Operations at Microsoft

René Hefner
René Hefner

René Hefner

Head of Sales Enablement at Grab

Speaking at
Tuesday, October 24
11:30am – 12:15pm PST
  • Product Innovation

Improve Seller Productivity for High Value Meetings

Successful enablement identifies where buyers are, empowers teams to meet them there, and delivers a personalized experience when they do. Learn how Seismic for Meetings, along with other account-based engagement solutions, delivers powerful results.

In this session, you’ll learn:
– How to capture buyer attention and speed up the sales cycle
– How to track engagement and effectiveness with Meetings, Digital Sales Rooms (DSRs), and other solutions
– How to measure content usage in conversations with AI-driven analytics

  • In-Person
  • San Diego A
Wednesday, October 25
9:00am – 10:00am PST

The Power of Transformational Enablement

Seismic President and Chief Revenue Officer, Hayden Stafford, will underscore the importance of enablement as a transformational function for modern businesses. By dismantling silos and empowering all go-to-market roles — not just sales — organizations can ignite growth and achieve better business outcomes.

  • In-Person
Wednesday, October 25
1:30pm – 2:15pm PST
  • Learning and Coaching

Your Readiness Program: Year One and Beyond

No two readiness programs are the same. Whether you’re just starting out with Seismic Learning and Coaching or want to plan what’s next, join this session to learn how a diverse panel of enablement leaders evolved their readiness programs from day one and beyond.

In this session, you’ll learn:
– The many launch lessons learned by experts in the field
– A greater understanding of which initiatives to prioritize post-launch
– How to expand your use of the platform to achieve your desired outcomes

  • In-Person
  • San Diego C
Register Now

Head of Sales Enablement at Grab

Shivvy Jervis
Shivvy Jervis
Shivvy Jervis

Shivvy Jervis

Award-Winning Innovation Forecaster at Forecasting Labs

Shivvy Jervis is a trusted guide in Europe’s innovation landscape and a dedicated advocate for positive change. As a Champion of Change, Shivvy is passionate about helping individuals and businesses thrive through incredible innovations.

With over 600 captivating speaking engagements alongside esteemed individuals, including F1 legends and former prime ministers, Shivvy has earned recognition and 25 prestigious accolades. Her online broadcasts have reached an impressive 30 million minutes, solidifying her position as a respected voice. Shivvy’s mission is to humanise the digital world, making it accessible to all. She has contributed to a compelling Discovery Channel documentary, served as a hologram educator, and facilitated thought-provoking debates with influential leaders. Media outlets such as the BBC, Forbes, and the FT seek her expertise.

As an “Innovation Forecaster” Shivvy collaborates with major brands to demystify meaningful tools that enhance lives and organisations in an interconnected world. She explores topics ranging from AI and the Metaverse to the future of jobs and skills, applying neuroscience to create engaged workforces and customers.

With over 4 million views on TikTok, Shivvy is known as an advocate for “tech-for-good.” She emphasizes the importance of prioritising human needs in digital advancements, fostering social connection, safety, and growth.

Shivvy Jervis, named one of Britain’s Women of the Year, is driven by a desire to prepare individuals and organisations for the significant changes of our time. Her unwavering commitment to empowering others sets her apart as a trailblazer.
Speaking at
Wednesday, October 25
10:00am – 11:00am PST

The Future of Work is… Human!

What’s the fascinating connection between your brilliant mind and the synthetic ‘brain’ of AI? How can we reimagine how we see human intelligence and AI working in sync? In this riveting talk from Europe’s four-time award winning Innovation Futurist Shivvy Jervis, we’ll hear about the science behind persuasion, how to use it to better engage the attention of your audience, and the latest developments from AI that need to be on your radar to maximise your efforts and keep your career thriving.

  • In-Person
Register Now

Award-Winning Innovation Forecaster at Forecasting Labs

Krish Mantripragada
Krish Mantripragada

Krish Mantripragada

Chief Product Officer at Seismic

Krish Mantripragada is chief product officer at Seismic, where he leads the Product team and brings a deeply customer-centric approach to driving the company’s overall product innovation, development and operations, and accelerating global growth.
Speaking at
Tuesday, October 24
9:00am – 10:15am PST

Accelerate the Future of Enablement with AI

Seismic’s Chief Product Officer, Krish Mantripragada, will unveil improvements that make winning easier and innovations that usher in the future of enablement — including Seismic’s vision for AI-powered enablement. He’ll be joined by Seismic customers and leaders to illustrate the impact of this innovation.

  • In-Person
Register Now

Chief Product Officer at Seismic

Paige O'Neill
Paige O’Neill

Paige O’Neill

Chief Marketing Officer at Seismic

Paige is the Chief Marketing Officer at Seismic. She brings 30 years of marketing leadership experience, serving as CMO at public and private software companies, including Sitecore, Prysm, SDL, and Aravo Solutions. She also spent nearly a decade at Oracle in product marketing and public relations roles.
Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Wednesday, October 25
9:00am – 10:00am PST

The Power of Transformational Enablement

Seismic President and Chief Revenue Officer, Hayden Stafford, will underscore the importance of enablement as a transformational function for modern businesses. By dismantling silos and empowering all go-to-market roles — not just sales — organizations can ignite growth and achieve better business outcomes.

  • In-Person
Register Now

Chief Marketing Officer at Seismic

Chris Prudente
Chris Prudente

Chris Prudente

Global Head of Sales Enablement at Revolut

Speaking at
Wednesday, October 25
9:00am – 10:00am PST

The Power of Transformational Enablement

Seismic President and Chief Revenue Officer, Hayden Stafford, will underscore the importance of enablement as a transformational function for modern businesses. By dismantling silos and empowering all go-to-market roles — not just sales — organizations can ignite growth and achieve better business outcomes.

  • In-Person
Register Now

Global Head of Sales Enablement at Revolut

Shola Richards
Shola Richards

Shola Richards

CEO & Keynote Speaker at Go Together Global

Shola Richards is a dynamic keynote speaker, the best-selling author of “Making Work Work”, and “Go Together”, an in-demand workplace civility expert, and a prolific writer with a passionate worldwide following. His articles and wildly-popular Monday morning “Go Together Movement” email series have impacted people in over 160 countries, and his work has been featured on the Today Show, CBS This Morning, Forbes, Black Enterprise, Complete Wellbeing India, and Business Insider Australia.
Speaking at
Tuesday, October 24
4:00pm – 5:00pm PST

Unstoppable Resilience: The Keys to Staying Strong During Any Challenge

Join Shola Richards as he leads us through Unstoppable Resilience to help you build unshakable strength within yourself and your teams. You’ll leave with:
– The keys to creating a resilient mindset, regardless of circumstance
– The strategy to apply the aforementioned keys to any challenge that you’re currently facing
– Personalized commitments to build your resilience and a strategy to stay accountable to your new commitments.

  • In-Person
Register Now

CEO & Keynote Speaker at Go Together Global

Reginald Rozier
Reginald Rozier

Reginald Rozier

Digital Business Program Director at Michelin

Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Register Now

Digital Business Program Director at Michelin

Michael Sloan
Michael Sloan

Michael Sloan

VP of Global Revenue Operations at UPS

Speaking at
Tuesday, October 24
9:00am – 10:15am PST

Accelerate the Future of Enablement with AI

Seismic’s Chief Product Officer, Krish Mantripragada, will unveil improvements that make winning easier and innovations that usher in the future of enablement — including Seismic’s vision for AI-powered enablement. He’ll be joined by Seismic customers and leaders to illustrate the impact of this innovation.

  • In-Person
Register Now

VP of Global Revenue Operations at UPS

Irina Soriano
Irina Soriano

Irina Soriano

VP, Strategic Enablement Services at Seismic

Irina Soriano is the VP, Strategic Enablement Services at Seismic. Irina built several global Enablement departments across EMEA, Asia-Pacific, and the US. She leads the NYC Wise (Women in Sales Enablement) chapter, is the author of “Generation Brand”, as well as a TEDx and keynote speaker.
Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Tuesday, October 24
10:30am – 11:15am PST

The Enablement Value Chain

Join Seismic’s Meganne Brezina and Irina Soriano as they share a brand-new view of how to execute your practice, the Enablement Value Chain. Learn about this cutting-edge approach to leveling up your program.

In this session, you’ll learn:
– How to build and activate the Enablement Value Chain, moving to a “field mindset”
– Tips on standing up cross-functional teams to drive accountability and feedback throughout your organization
– The framework for a robust enablement analytics program

  • In-Person
  • Marina Terrace
Register Now

VP, Strategic Enablement Services at Seismic

Hayden Stafford
Hayden Stafford

Hayden Stafford

President and Chief Revenue Officer at Seismic

Hayden Stafford is President and Chief Revenue Officer (CRO) at Seismic, where he oversees the Sales and Customer Success teams and works to establish further efficiencies and alignment in Seismic’s go-to-market (GTM) strategy. Hayden has more than 25 years of experience leading teams at global technology brands. Prior to joining Seismic, he served as President of Global Client Engagement at Pegasystems, where he was responsible for all global GTM functions, including sales, customer success, marketing, strategy and operations, and channel partners. Before Pegasystems, Hayden was Corporate Vice President of Global Microsoft Business Applications (Microsoft Dynamics 365), where he was accountable for the business unit’s global sales, operations, strategy, and enablement. Before Microsoft, Hayden was an SVP at Salesforce and served more than 10 years at IBM. Hayden holds an MBA from the Weatherhead School of Management at Case Western Reserve University, and a Bachelor of Science from Saint Lawrence University. He lives in Ohio with his family.
Speaking at
Wednesday, October 25
9:00am – 10:00am PST

The Power of Transformational Enablement

Seismic President and Chief Revenue Officer, Hayden Stafford, will underscore the importance of enablement as a transformational function for modern businesses. By dismantling silos and empowering all go-to-market roles — not just sales — organizations can ignite growth and achieve better business outcomes.

  • In-Person
Register Now

President and Chief Revenue Officer at Seismic

Doug Winter
Doug Winter

Doug Winter

Chief Executive Officer at Seismic

Doug Winter is the chief executive officer and co-founder of Seismic, the global leader in enablement. A veteran entrepreneur, Doug was also a co-founder of Objectiva Software Solutions, and COO and GM at EMC Document Sciences until founding Seismic in 2010. Over the past decade, Doug has grown Seismic from a small startup to a global organization with “unicorn” status, serving more than 2,200 businesses around the world. Seismic is regarded as the undisputed category leader in enablement, and has been recognized on prestigious lists including the Forbes Cloud 100, Deloitte Technology Fast 500, and Inc. 5000.
Speaking at
Monday, October 23
3:30pm – 5:15pm PST

Win As One

Seismic’s Founder and CEO, Doug Winter, will dive into the state of enablement today, winning strategies for tomorrow, and where enablement will go in the future. Then, Seismic’s VP of Enablement, Irina Soriano, will shine the spotlight on cutting-edge Seismic customers, followed by Chief Marketing Officer, Paige O’Neill, showing us how we’ll Win as One at Shift 2023.

  • In-Person
Register Now

Chief Executive Officer at Seismic

Breakout Speakers

Filter speakers
Megan Akers
Megan Akers

Megan Akers

Senior Customer Success Manager II at Seismic

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Learning and Coaching

Innovations in Learning and Coaching

See and hear how some of our most innovative customers are using Seismic's learning and coaching solutions to take their readiness programs to the next level. They’ll also provide helpful tools like AI-powered coaching, so that you can apply these practices to up-level your own readiness program.

In this session, you’ll learn:
- How to design and deliver training that’s engaging and retained
- How to build coaching programs to drive continuous improvement
- How to measure the impact of your readiness initiatives

  • In-Person
  • San Diego C
Register Now

Senior Customer Success Manager II at Seismic

Austin Anderson
Austin Anderson

Austin Anderson

Product Marketing Manager at Seismic

Austin is a B2B tech product marketer. Currently as Product Marketing Manager at Seismic, he manages go-to-market strategy for the banking and fintech industries.
Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Enablement for Financial Services

Win as One: The Future of Financial Services Enablement

Financial services teams are pressured to adapt to new technologies, regulations, and client expectations. In this session, we’ll explore the future of financial services enablement and how it brings teams together to achieve top business outcomes.

In this session, you’ll learn:
- How Seismic’s latest innovations are designed for the future of financial services
- How Seismic is incorporating feedback to support your enablement journey now and in the future
- How to evolve your enablement maturity and the transformational value that comes from it

  • In-Person
  • San Diego B
Register Now

Product Marketing Manager at Seismic

David Aponovich
David Aponovich

David Aponovich

Product Marketing Director at Seismic

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Advanced Enablement

Building the Seismic-enabled Enterprise: AMD’s Enablement Journey

As a semiconductor industry leader, businesses look to AMD (Advanced Micro Devices) to solve their complex computing and processing challenges. But AMD is also setting a benchmark in another area: enablement. AMD’s advanced approach makes the company a leader in creating the ‘Seismic-enabled enterprise,’ offering lessons for any company that aspires to scale and achieve great enablement outcomes.

Join this session to hear AMD’s team talk about their enablement journey in the context of business priorities and objectives.

In this session, you’ll learn:
– Enterprise-scale content management and governance
– Information security, legal, and privacy policy compliance strategies
– Platform consolidation

  • In-Person
Wednesday, October 25
1:30pm - 2:15pm PST
  • Advanced Enablement

Fewer Tools, Less Chaos: Streamlining Enablement Through Tech Consolidation and Unification

It started with a question by enablement leadership at Genesys: “Wouldn’t it be great if we could do all this through one system?” The simple answer: Yes! Join this session and hear how Genesys is delivering “empathetic seller experiences” with fewer tools via the Seismic Enablement Cloud. Learn:

- How Genesys is consolidating enablement tech using Seismic Content and Seismic Learning
- How leveraging more of Seismic’s platform has enabled the company to reduce the number of tools (and vendors) it supports -- and share ideas for assessing tech redundancies in your own organization
- And how its unified enablement approach allows Genesys to deliver more impactful and efficient sales experiences while benefiting from greater insights, higher user adoption, and more productive sales teams

  • In-Person
Register Now

Product Marketing Director at Seismic

Paula Baas
Paula Baas

Paula Baas

Learning Strategy Consultant at Seismic

Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Learning and Coaching

Your Readiness Program: Year One and Beyond

No two readiness programs are the same. Whether you’re just starting out with Seismic Learning and Coaching or want to plan what's next, join this session to learn how a diverse panel of enablement leaders evolved their readiness programs from day one and beyond.

In this session, you’ll learn:
- The many launch lessons learned by experts in the field
- A greater understanding of which initiatives to prioritize post-launch
- How to expand your use of the platform to achieve your desired outcomes

  • In-Person
  • San Diego C
Register Now

Learning Strategy Consultant at Seismic

Khari Bankston
Khari Bankston

Khari Bankston

Sr. Manager, Sales Enablement at Alteryx

Khari is a sales enablement professional focused on enablement technology and content strategy to optimize sales activities and drive incredible buying experiences.
Speaking at
Wednesday, October 25
11:15am - 12:00pm PST

Investing in AI – How AI is transforming the GTM Engine

Enablement is a mission-critical function for go-to-market organizations responsible for translating company strategy into reality and generative AI will propel this evolution forward. The introduction of generative AI has created an industry defining moment for both GTM teams and it will change everything about the sales process from prospecting to meeting preparation, content and presentation development, to follow up and its why GTM teams need to start their AI investment today.

  • In-Person
  • Marina Terrace
Register Now

Sr. Manager, Sales Enablement at Alteryx

Michael Bayle
Michael Bayle

Michael Bayle

Vice President, Marketing & Solution Engineering, Cytric Solutions at Amadeus

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Foundational Enablement

Essential Content Personalization

Most GTM professionals agree that buyers will dismiss a seller if they don’t receive tailored information early on. Even so, most teams find it challenging to keep their content relevant for all of their different audiences with the resources at their disposal. Join this session to learn how to personalize content efficiently.

In this session, you’ll learn:
- Best practices to use Seismic to scale content personalization
- The tools and use cases to start your content personalization journey
- How to evolve your content repository to personalize for different audiences

  • In-Person
Register Now

Vice President, Marketing & Solution Engineering, Cytric Solutions at Amadeus

Hang Black
Hang Black

Hang Black

VP of Revenue Enablement & Sales Tech Evangelist at ZoomInfo

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST

Making an Impact: Promoting Diversity, Equity, and Inclusion in Enablement

Building and creating a culture of inclusion is a core value many companies today strive for. Enablement teams are about empowering their sales teams and striving to do that including indiviudals with different voices and experiences. Hear from leaders about why it’s important for enablement teams to build and hire diverse teams, creating a culture of belonging and trust.

In this session, you'll learn:
- Hiring and retention strategies for inclusive enablement teams
- How inclusive onboarding leads to a culture of belonging
- All about Seismic's ENABLEship program, the 1st program in the industry dedicated to training, mentoring, and bringing enablement career opportunities to underrepresented groups and candidates

  • In-Person
  • Marina Terrace
Register Now

VP of Revenue Enablement & Sales Tech Evangelist at ZoomInfo

Beth Bourg
Beth Bourg

Beth Bourg

Director, Product Marketing at Seismic

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Product Innovation

Improve Seller Productivity for High Value Meetings

Successful enablement identifies where buyers are, empowers teams to meet them there, and delivers a personalized experience when they do. Learn how Seismic for Meetings, along with other account-based engagement solutions, delivers powerful results.

In this session, you'll learn:
- How to capture buyer attention and speed up the sales cycle
- How to track engagement and effectiveness with Meetings, Digital Sales Rooms (DSRs), and other solutions
- How to measure content usage in conversations with AI-driven analytics

  • In-Person
  • San Diego A
Register Now

Director, Product Marketing at Seismic

Meganne Brezina
Meganne Brezina

Meganne Brezina

Senior Director, Field Enablement at Seismic

Speaking at
Tuesday, October 24
10:30am - 11:15am PST

The Enablement Value Chain

Join Seismic’s Meganne Brezina and Irina Soriano as they share a brand-new view of how to execute your practice, the Enablement Value Chain. Learn about this cutting-edge approach to leveling up your program.

In this session, you’ll learn:
- How to build and activate the Enablement Value Chain, moving to a “field mindset”
- Tips on standing up cross-functional teams to drive accountability and feedback throughout your organization
- The framework for a robust enablement analytics program

  • In-Person
  • Marina Terrace
Tuesday, October 24
1:45pm - 2:30pm PST
  • Advanced Enablement

The Next Three Years: Enablement Growth at Scale

Enablement professionals are always working hard to grow and mature their enablement programs, all while planning for the future. This panel will explore how to do both.

In this session, you’ll learn:
- How enablement leaders build, manage and scale global teams and programs today, while they identify and plan for the next 3 years
- How to maximize your enablement tech to prepare for the next phase of growth
- Ideas for making enablement more relevant to executives, ensuring focus and funding for long-term growth
- The impact of AI on enablement teams now and in the future

  • In-Person
Register Now

Senior Director, Field Enablement at Seismic

Martha Brooks
Martha Brooks

Martha Brooks

Director, Sales Enablement at Cvent

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Foundational Enablement

Hello, I’m Seismic: GTM Team Adoption

Purchasing a platform like Seismic is only the first step. Then, comes the hard part — managing change and driving adoption with key stakeholders and teams. It’s easier said than done, but the best adoption stories start with quick wins and build momentum from there.

In this session, you’ll learn:
- Best practices and techniques for introducing Seismic across the business
- Tips on driving adoption with key stakeholders and teams
- How to get the most out of your investment in Seismic

  • In-Person
Register Now

Director, Sales Enablement at Cvent

Hayden Bryd
Hayden Bryd

Hayden Bryd

Senior Sales Engineer at Seismic

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Enablement for Financial Services

Evolving Content Automation with Fund Report Orchestrator

Creating and delivering high-quality content efficiently is more important than ever in today's fast-paced sales environment. In this session, you’ll learn how your peers are evolving their use of content automation within Seismic, leveraging the new Fund Report Orchestrator – increasing the impact and efficiency of their content automation initiatives.

In this session, you’ll learn:
- How to identify the right content to automate in Fund Report Orchestrator
- How to implement content automation in Seismic
- How to measure the success of your content automation programs

  • In-Person
  • San Diego B
Register Now

Senior Sales Engineer at Seismic

Chris Buchholz
Chris Buchholz

Chris Buchholz

Principal Product Manager I at Seismic

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST

AI-Powered Enablement

AI enables SaaS companies to provide new ways of generating content and reaching customers. But what does it mean for enablement teams? Harness the power of AI to help deliver more personalized content and more effective coaching and training for better outcomes.

In this session, you’ll learn:
- How Seismic is extending our content and enablement intelligence capabilities with AI
- How to unlock and enhance AI use cases for sales and enablement teams
- How successful organizations use AI today

  • In-Person
  • Marina Terrace
Register Now

Principal Product Manager I at Seismic

Mark Bussell
Mark Bussell

Mark Bussell

Senior Director, Revenue Enablement Enterprise at Jostens

Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Learning and Coaching

Your Readiness Program: Year One and Beyond

No two readiness programs are the same. Whether you’re just starting out with Seismic Learning and Coaching or want to plan what's next, join this session to learn how a diverse panel of enablement leaders evolved their readiness programs from day one and beyond.

In this session, you’ll learn:
- The many launch lessons learned by experts in the field
- A greater understanding of which initiatives to prioritize post-launch
- How to expand your use of the platform to achieve your desired outcomes

  • In-Person
  • San Diego C
Wednesday, October 25
2:30pm - 3:15pm PST

Making an Impact: Promoting Diversity, Equity, and Inclusion in Enablement

Building and creating a culture of inclusion is a core value many companies today strive for. Enablement teams are about empowering their sales teams and striving to do that including indiviudals with different voices and experiences. Hear from leaders about why it’s important for enablement teams to build and hire diverse teams, creating a culture of belonging and trust.

In this session, you'll learn:
- Hiring and retention strategies for inclusive enablement teams
- How inclusive onboarding leads to a culture of belonging
- All about Seismic's ENABLEship program, the 1st program in the industry dedicated to training, mentoring, and bringing enablement career opportunities to underrepresented groups and candidates

  • In-Person
  • Marina Terrace
Register Now

Senior Director, Revenue Enablement Enterprise at Jostens

Jamie Caplan
Jamie Caplan

Jamie Caplan

Director, Global Sales Enablement at Bullhorn

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Learning and Coaching

Innovations in Learning and Coaching

See and hear how some of our most innovative customers are using Seismic's learning and coaching solutions to take their readiness programs to the next level. They’ll also provide helpful tools like AI-powered coaching, so that you can apply these practices to up-level your own readiness program.

In this session, you’ll learn:
- How to design and deliver training that’s engaging and retained
- How to build coaching programs to drive continuous improvement
- How to measure the impact of your readiness initiatives

  • In-Person
  • San Diego C
Register Now

Director, Global Sales Enablement at Bullhorn

Taylor Chan
Taylor Chan

Taylor Chan

Manager, Product Management at Seismic

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Product Innovation

Better Together: Content, Learning and Coaching

We are bringing together the best of our product capabilities across content, learning and coaching to launch a new, enhanced platform that will allow enablement teams to maximize value and improve the rep experience.

In this session, you'll learn how our enhanced platform will:
– Encourage team performance by delivering personalized experiences for each individual
– Strengthen your enablement programs through improved analytics and reporting capabilities
– Increase efficiency of your enablement programs, giving your team more back for high value, strategic initiatives

  • In-Person
  • San Diego A
Register Now

Manager, Product Management at Seismic

Heather Cole
Heather Cole

Heather Cole

VP, Market Insights at Seismic

Heather has spent the past 25 years studying and practicing the art and science of great enablement as both an industry analyst and practitioner.
Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST

AI and the future of selling: A conversation with IDC

Can't get enough of AI? Then join us for a lively discussion with IDC analyst Michelle Morgan. This session will help you make sense of the sales tech stack and understand the power and perils of generative AI. We'll dive into the research they have published on the impact of AI and how the revenue teams of the future will likely be forever changed.

  • In-Person
  • Marina Terrace
Register Now

VP, Market Insights at Seismic

Lori Cook
Lori Cook

Lori Cook

Sales & Channel Enablement Manager at Faro

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Advanced Enablement

Enabling Social Selling: FARO Reaches Some Very Difficult Buyers

FARO sells complex equipment to demanding buyers in engineering, construction, and public safety. Their enablement team led the way in building a strategic, high-impact social selling capability and they’ve got the receipts to prove it. In this session, you’ll learn:
- How they reframed old mindsets and earned the buy-in of skeptical sellers and sales leaders
- How they launched with a BANG, and how they’ve kept the flywheel of success spinning
- Key lessons learned that we can all benefit from as we help our sellers thrive on social

  • In-Person
Register Now

Sales & Channel Enablement Manager at Faro

Justin Cox
Justin Cox

Justin Cox

Senior Director, Product Management at Seismic

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Foundational Enablement

Essential Content Personalization

Most GTM professionals agree that buyers will dismiss a seller if they don’t receive tailored information early on. Even so, most teams find it challenging to keep their content relevant for all of their different audiences with the resources at their disposal. Join this session to learn how to personalize content efficiently.

In this session, you’ll learn:
- Best practices to use Seismic to scale content personalization
- The tools and use cases to start your content personalization journey
- How to evolve your content repository to personalize for different audiences

  • In-Person
Register Now

Senior Director, Product Management at Seismic

Annabelle Curcio
Annabelle Curcio

Annabelle Curcio

Value Consultant at Seismic

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Learning and Coaching

Measuring Readiness Success and ROI

You've designed and delivered a powerful learning and coaching program, but that’s just the first step. Now, you need to prove the value of your readiness investment by measuring its ROI and contribution to your business outcomes and bottom line.

In this session, you’ll learn:
- How to define the readiness goals you want to achieve
- How to identify the right metrics to track
- How to measure your progress over time

  • In-Person
  • San Diego C
Register Now

Value Consultant at Seismic

Christine Dalke
Christine Dalke

Christine Dalke

Director of Learning & Development at T-Mobile

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Learning and Coaching

Readiness Amidst Change

Sales and customer service environments are rapidly changing. Hear how sales and customer service leaders keep ahead of change and adjust their enablement strategies to consistently deliver a stellar customer experience as their businesses evolve.

In this session, you’ll learn:
- How to build repeatable and effective training programs with Seismic
- How to use Seismic for effective change management
- How to prepare reps to put the customer first

  • In-Person
  • San Diego C
Register Now

Director of Learning & Development at T-Mobile

Cheryl DeLany
Cheryl DeLany

Cheryl DeLany

SVP, Global Distribution Enablement at Franklin Templeton

Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Enablement for Financial Services

Scaling Your Enablement Program

Congratulations, you've built a strong enablement foundation! Now, it's time to scale your program to meet even more client needs. In this session, our panel of financial services experts will discuss how to add additional use cases and Seismic capabilities to your enablement program in a sustainable way.

In this session, you’ll learn:
- How to identify the proper use cases for your own enablement program
- How to implement new use cases in Seismic
- How to measure the success of your enablement program

  • In-Person
  • San Diego B
Register Now

SVP, Global Distribution Enablement at Franklin Templeton

Lucianne Decicco
Lucianne Decicco

Lucianne Decicco

Senior Vice President, Sales Enablement at CITI

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Enablement for Financial Services

Timely Strategies for Driving Adoption

Adoption is critical to the success of any enablement program. In this session, you'll hear from enablement leaders on best practices and techniques to drive adoption and advocacy for Seismic with sales, marketing, and enablement teams.

In this session, you’ll learn:
- How to align Seismic with your sales and marketing goals
- How to train and coach your team on how to use Seismic effectively
- How to measure the success of your adoption program

  • In-Person
  • San Diego B
Register Now

Senior Vice President, Sales Enablement at CITI

Elaine Donovan
Elaine Donovan

Elaine Donovan

Product Manager II at Seismic

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Product Innovation

Implementing Peer-to-Peer Enablement

Sellers struggle to find practical, field-tested knowledge beyond what marketing and enablement provide. Instead, they resort to scattered repositories and communication channels like Teams and Slack. See how Seismic gives sellers the peer-driven insights they need.

In this session, you'll learn:
- How to foster connections between peers
- How to encourage sellers to tap into collective knowledge, applying best practices and strategies
- How to use this info to refine their enablement tactics
- How AI is impacting and enhancing content sharing and aggregation

  • In-Person
  • San Diego A
Register Now

Product Manager II at Seismic

Olivier Ecabert
Olivier Ecabert
Oliver Ecabert

Olivier Ecabert

Head of Marketing Digitalization at Siemens Healthineers

Olivier is passionate about applying innovation and implementing hybrid commercial models to increase customer value and grow business in the med-tech industry.
Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Foundational Enablement

Foundational Content Management

Content is the cornerstone of every customer interaction driven by your GTM team. But for content to be effective, it has to be accessible, up to date, and relevant to the needs of the field. That's easier said than done!

In this session, you’ll learn:
- Best practices for how to manage content in Seismic
- The most effective ways to distribute content across GTM teams
- How to ensure content is up to date and how AI is making it easier to find

  • In-Person
Register Now

Head of Marketing Digitalization at Siemens Healthineers

Jen Fahey
Jen Fahey

Jen Fahey

Principal Product Manager I at Seismic

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Foundational Enablement

Foundational Content Management

Content is the cornerstone of every customer interaction driven by your GTM team. But for content to be effective, it has to be accessible, up to date, and relevant to the needs of the field. That's easier said than done!

In this session, you’ll learn:
- Best practices for how to manage content in Seismic
- The most effective ways to distribute content across GTM teams
- How to ensure content is up to date and how AI is making it easier to find

  • In-Person
Register Now

Principal Product Manager I at Seismic

Rachel Fernandes
Rachel Fernandes

Rachel Fernandes

Senior Director, Product Management at Seismic

Rachel is the product lead for Lessonly by Seismic. She is passionate about delivering products that help people become the best version of themselves.
Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Learning and Coaching

Win as One: The Future of Learning and Coaching

Hear the latest product innovations for onboarding, learning, coaching, and skill development for customer-facing teams.

In this session, you’ll learn:
- How to develop and deliver holistic and personalized coaching programs
- How to scale your readiness efforts and drive learner engagement
- How to create best-in-class readiness content

  • In-Person
  • San Diego C
Register Now

Senior Director, Product Management at Seismic

Corey Foyt
Corey Foyt

Corey Foyt

Engagement Director at Seismic

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST

Change is a Journey: Change Management Best Practices

Organizational change has always been difficult, and research shows that a majority of transformations still come up short. Hear from enablement leaders on how they’ve approached change management, built consensus, and successfully rolled out new tools and processes to their GTM teams.

In this session, you’ll learn:
- How to gain consensus with GTM leaders
- Best practices for effectively communicating change
- How to build effective and scalable governance

  • In-Person
  • Marina Terrace
Register Now

Engagement Director at Seismic

Aimee Fulks
Aimee Fulks

Aimee Fulks

Senior Manager, Product Owner at MFS Investment Management

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Enablement for Financial Services

Timely Strategies for Driving Adoption

Adoption is critical to the success of any enablement program. In this session, you'll hear from enablement leaders on best practices and techniques to drive adoption and advocacy for Seismic with sales, marketing, and enablement teams.

In this session, you’ll learn:
- How to align Seismic with your sales and marketing goals
- How to train and coach your team on how to use Seismic effectively
- How to measure the success of your adoption program

  • In-Person
  • San Diego B
Register Now

Senior Manager, Product Owner at MFS Investment Management

Liz Gibbons
Liz Gibbons

Liz Gibbons

Director, Solution Consulting at Seismic

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Enablement for Financial Services

Timely Strategies for Driving Adoption

Adoption is critical to the success of any enablement program. In this session, you'll hear from enablement leaders on best practices and techniques to drive adoption and advocacy for Seismic with sales, marketing, and enablement teams.

In this session, you’ll learn:
- How to align Seismic with your sales and marketing goals
- How to train and coach your team on how to use Seismic effectively
- How to measure the success of your adoption program

  • In-Person
  • San Diego B
Tuesday, October 24
1:45pm - 2:30pm PST
  • Enablement for Financial Services

Evolving Content Automation with Fund Report Orchestrator

Creating and delivering high-quality content efficiently is more important than ever in today's fast-paced sales environment. In this session, you’ll learn how your peers are evolving their use of content automation within Seismic, leveraging the new Fund Report Orchestrator – increasing the impact and efficiency of their content automation initiatives.

In this session, you’ll learn:
- How to identify the right content to automate in Fund Report Orchestrator
- How to implement content automation in Seismic
- How to measure the success of your content automation programs

  • In-Person
  • San Diego B
Register Now

Director, Solution Consulting at Seismic

Patrick Guiney
Patrick Guiney

Patrick Guiney

Senior Director, Product Management at Seismic

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Product Innovation

Better Together: Content, Learning and Coaching

We are bringing together the best of our product capabilities across content, learning and coaching to launch a new, enhanced platform that will allow enablement teams to maximize value and improve the rep experience.

In this session, you'll learn how our enhanced platform will:
– Encourage team performance by delivering personalized experiences for each individual
– Strengthen your enablement programs through improved analytics and reporting capabilities
– Increase efficiency of your enablement programs, giving your team more back for high value, strategic initiatives

  • In-Person
  • San Diego A
Register Now

Senior Director, Product Management at Seismic

Kylie Hanson
Kylie Hanson

Kylie Hanson

Global Head of Operations, Enablement at Smokeball

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Foundational Enablement

Hello, I’m Seismic: GTM Team Adoption

Purchasing a platform like Seismic is only the first step. Then, comes the hard part — managing change and driving adoption with key stakeholders and teams. It’s easier said than done, but the best adoption stories start with quick wins and build momentum from there.

In this session, you’ll learn:
- Best practices and techniques for introducing Seismic across the business
- Tips on driving adoption with key stakeholders and teams
- How to get the most out of your investment in Seismic

  • In-Person
Register Now

Global Head of Operations, Enablement at Smokeball

Dean Heltemes
Dean Heltemes

Dean Heltemes

Vice President, Business Architecture at Ameriprise Financial Services

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Enablement for Financial Services

The State of Enablement in Financial Services

As financial services firms look to increase sales efficiency, deliver better client experiences, optimize operations, and better support new initiatives, enablement is moving center stage. Enablement plays an essential role in helping to support revenue goals, changing how client-facing teams leverage technology, and aligning teams to address best the current and future needs of advisors, bankers, wholesalers, agents, and relationship managers.

In this session, you’ll learn:
- How a comprehensive and integrated approach to enablement yields successful outcomes
- How to structure an enablement organization
- How to measure enablement impact across sales, marketing, and services

  • In-Person
  • San Diego B
Register Now

Vice President, Business Architecture at Ameriprise Financial Services

Zak Hemraj
Zak Hemraj

Zak Hemraj

CEO & Co-Founder at Loopio

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST

Making an Impact: Promoting Diversity, Equity, and Inclusion in Enablement

Building and creating a culture of inclusion is a core value many companies today strive for. Enablement teams are about empowering their sales teams and striving to do that including indiviudals with different voices and experiences. Hear from leaders about why it’s important for enablement teams to build and hire diverse teams, creating a culture of belonging and trust.

In this session, you'll learn:
- Hiring and retention strategies for inclusive enablement teams
- How inclusive onboarding leads to a culture of belonging
- All about Seismic's ENABLEship program, the 1st program in the industry dedicated to training, mentoring, and bringing enablement career opportunities to underrepresented groups and candidates

  • In-Person
  • Marina Terrace
Register Now

CEO & Co-Founder at Loopio

Andres Hernandez
Andres Hernandez

Andres Hernandez

Frontline Content Director, Client at Standard Chartered Bank

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Enablement for Financial Services

Timely Strategies for Driving Adoption

Adoption is critical to the success of any enablement program. In this session, you'll hear from enablement leaders on best practices and techniques to drive adoption and advocacy for Seismic with sales, marketing, and enablement teams.

In this session, you’ll learn:
- How to align Seismic with your sales and marketing goals
- How to train and coach your team on how to use Seismic effectively
- How to measure the success of your adoption program

  • In-Person
  • San Diego B
Register Now

Frontline Content Director, Client at Standard Chartered Bank

Denelle Hicks
Denelle Hicks

Denelle Hicks

VP Revenue Enablement at Alteryx

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Learning and Coaching

Readiness Amidst Change

Sales and customer service environments are rapidly changing. Hear how sales and customer service leaders keep ahead of change and adjust their enablement strategies to consistently deliver a stellar customer experience as their businesses evolve.

In this session, you’ll learn:
- How to build repeatable and effective training programs with Seismic
- How to use Seismic for effective change management
- How to prepare reps to put the customer first

  • In-Person
  • San Diego C
Register Now

VP Revenue Enablement at Alteryx

Chris Hieb
Chris Hieb

Chris Hieb

Engagement Manager at Seismic

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Enablement for Financial Services

Win as One: The Future of Financial Services Enablement

Financial services teams are pressured to adapt to new technologies, regulations, and client expectations. In this session, we’ll explore the future of financial services enablement and how it brings teams together to achieve top business outcomes.

In this session, you’ll learn:
- How Seismic’s latest innovations are designed for the future of financial services
- How Seismic is incorporating feedback to support your enablement journey now and in the future
- How to evolve your enablement maturity and the transformational value that comes from it

  • In-Person
  • San Diego B
Register Now

Engagement Manager at Seismic

Maggie Hine
Maggie Hine

Maggie Hine

Enablement Content Manager at Genesys

Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Advanced Enablement

Fewer Tools, Less Chaos: Streamlining Enablement Through Tech Consolidation and Unification

It started with a question by enablement leadership at Genesys: “Wouldn’t it be great if we could do all this through one system?” The simple answer: Yes! Join this session and hear how Genesys is delivering “empathetic seller experiences” with fewer tools via the Seismic Enablement Cloud. Learn:

- How Genesys is consolidating enablement tech using Seismic Content and Seismic Learning
- How leveraging more of Seismic’s platform has enabled the company to reduce the number of tools (and vendors) it supports -- and share ideas for assessing tech redundancies in your own organization
- And how its unified enablement approach allows Genesys to deliver more impactful and efficient sales experiences while benefiting from greater insights, higher user adoption, and more productive sales teams

  • In-Person
Register Now

Enablement Content Manager at Genesys

Linda Ho
Linda Ho

Linda Ho

Chief People Officer at Seismic

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST

Making an Impact: Promoting Diversity, Equity, and Inclusion in Enablement

Building and creating a culture of inclusion is a core value many companies today strive for. Enablement teams are about empowering their sales teams and striving to do that including indiviudals with different voices and experiences. Hear from leaders about why it’s important for enablement teams to build and hire diverse teams, creating a culture of belonging and trust.

In this session, you'll learn:
- Hiring and retention strategies for inclusive enablement teams
- How inclusive onboarding leads to a culture of belonging
- All about Seismic's ENABLEship program, the 1st program in the industry dedicated to training, mentoring, and bringing enablement career opportunities to underrepresented groups and candidates

  • In-Person
  • Marina Terrace
Register Now

Chief People Officer at Seismic

Carla Hubbell
Carla Hubbell

Carla Hubbell

CMS Administrator at AMD

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Advanced Enablement

Building the Seismic-enabled Enterprise: AMD’s Enablement Journey

As a semiconductor industry leader, businesses look to AMD (Advanced Micro Devices) to solve their complex computing and processing challenges. But AMD is also setting a benchmark in another area: enablement. AMD’s advanced approach makes the company a leader in creating the ‘Seismic-enabled enterprise,’ offering lessons for any company that aspires to scale and achieve great enablement outcomes.

Join this session to hear AMD’s team talk about their enablement journey in the context of business priorities and objectives.

In this session, you’ll learn:
– Enterprise-scale content management and governance
– Information security, legal, and privacy policy compliance strategies
– Platform consolidation

  • In-Person
Register Now

CMS Administrator at AMD

Barb Jacobucci
Barb Jacobucci

Barb Jacobucci

Sales Manager, Enablement at Edgio

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Learning and Coaching

Driving Effective Enablement through Blended Learning

Post-COVID, learning styles have changed and it’s becoming more and more important to have a multi-medium approach to enablement. Learn how to decide what training lives where and how to incorporate it holistically into your readiness program.

In this session, you’ll learn:
- How to identify the ideal mix of online and offline learning elements
- Strategies for creating and delivering engaging learning content
- Tips for measuring the success of your blended learning program

  • In-Person
  • San Diego C
Register Now

Sales Manager, Enablement at Edgio

Daniel Jim
Daniel Jim

Daniel Jim

Senior Product Marketing Manager at Seismic

Daniel is a B2B tech product marketer. He is currently a Senior Product Marketing Manager at Seismic managing the GTM strategy for Knowledge, P2P Enablement, and AI.
Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Product Innovation

Implementing Peer-to-Peer Enablement

Sellers struggle to find practical, field-tested knowledge beyond what marketing and enablement provide. Instead, they resort to scattered repositories and communication channels like Teams and Slack. See how Seismic gives sellers the peer-driven insights they need.

In this session, you'll learn:
- How to foster connections between peers
- How to encourage sellers to tap into collective knowledge, applying best practices and strategies
- How to use this info to refine their enablement tactics
- How AI is impacting and enhancing content sharing and aggregation

  • In-Person
  • San Diego A
Register Now

Senior Product Marketing Manager at Seismic

Michelle Johnston
Michelle Johnston

Michelle Johnston

Head of Global Sales Enablement & Learning at Morningstar

Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Enablement for Financial Services

Scaling Your Enablement Program

Congratulations, you've built a strong enablement foundation! Now, it's time to scale your program to meet even more client needs. In this session, our panel of financial services experts will discuss how to add additional use cases and Seismic capabilities to your enablement program in a sustainable way.

In this session, you’ll learn:
- How to identify the proper use cases for your own enablement program
- How to implement new use cases in Seismic
- How to measure the success of your enablement program

  • In-Person
  • San Diego B
Register Now

Head of Global Sales Enablement & Learning at Morningstar

Rohit  Karanam
Rohit Karanam

Rohit Karanam

Senior Director, Product Management at Seismic

Rohit holds the position of Senior Director of Product Management at Seismic, where he leads the Platforms and Integrations portfolio. With a proven track record in product strategy and development, Rohit is dedicated to driving innovation and empowering organizations to overcome their most significant challenges. By delivering seamless integration solutions, he enables clients to unlock new possibilities and streamline their workflows.
Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Product Innovation

There’s an App For That: Introducing Seismic Exchange

To make it easier to scale as you grow, Seismic now offers a marketplace of accessible apps from our world-class cloud infrastructure. Join experts from Seismic and Microsoft to see how Seismic Exchange powers extensibility for better outcomes.

In this session, you'll learn:
- How to extend the reach of Seismic from within customer or data workflows
- How to power your tech stack with strategic solutions
- Learn about Seismic’s partnership with Microsoft and how AI-powered Microsoft Sales is driving seller productivity at scale

  • In-Person
  • San Diego A
Wednesday, October 25
2:30pm - 3:15pm PST
  • Product Innovation

Platform Success Built From the Ground Up

The Seismic Enablement Cloud™ is designed to scale as you do, all while remaining secure and compliant. Join Seismic and our strategic partner, Snowflake, to learn more about how core components of the platform provide enterprise capabilities and AI-powered automation at scale.

In this session, you’ll learn:
- About our secure cloud infrastructure that supports data warehousing and a newly-enhanced developer portal
- About trusted data management, automation, and AI
- About modern API hooks to data, analytics, and BI tools

  • In-Person
  • San Diego A
Register Now

Senior Director, Product Management at Seismic

Dana Kinsella
Dana Kinsella

Dana Kinsella

Director Global Field and Partner Enablement at Genesys

Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Foundational Enablement

How to Plan Your Enablement Roadmap

So, your content is (mostly) standardized in Seismic, your GTM teams can effectively personalize it for interactions, and you’ve got your enablement scorecard nailed down. Now, what? It's time to figure out how Seismic can help you mature your enablement functions and programs.

In this session, you’ll learn:
- Evolve your existing Seismic use cases to increase impact
- Identify the next big projects and use cases for enablement
- Use Seismic to grow and scale your enablement programs

  • In-Person
Register Now

Director Global Field and Partner Enablement at Genesys

Dana Koenigsberg
Dana Koenigsberg

Dana Koenigsberg

Product Marketing Manager at Seismic

Dana is a Product Marketing Specialist at Seismic. From 9-to-5, she develops GTM strategy and messaging for Seismic’s buyer engagement capabilities, and from 5-to-9 you can find her practicing for her eventual audition on the Great Canadian Baking Show.
Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Advanced Enablement

Enabling Social Selling: FARO Reaches Some Very Difficult Buyers

FARO sells complex equipment to demanding buyers in engineering, construction, and public safety. Their enablement team led the way in building a strategic, high-impact social selling capability and they’ve got the receipts to prove it. In this session, you’ll learn:
- How they reframed old mindsets and earned the buy-in of skeptical sellers and sales leaders
- How they launched with a BANG, and how they’ve kept the flywheel of success spinning
- Key lessons learned that we can all benefit from as we help our sellers thrive on social

  • In-Person
Tuesday, October 24
1:45pm - 2:30pm PST
  • Foundational Enablement

Essential Content Personalization

Most GTM professionals agree that buyers will dismiss a seller if they don’t receive tailored information early on. Even so, most teams find it challenging to keep their content relevant for all of their different audiences with the resources at their disposal. Join this session to learn how to personalize content efficiently.

In this session, you’ll learn:
- Best practices to use Seismic to scale content personalization
- The tools and use cases to start your content personalization journey
- How to evolve your content repository to personalize for different audiences

  • In-Person
Register Now

Product Marketing Manager at Seismic

Katrina Lallo
Katrina Lallo

Katrina Lallo

Sales Enablement Training Manager at Moen

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Learning and Coaching

Driving Effective Enablement through Blended Learning

Post-COVID, learning styles have changed and it’s becoming more and more important to have a multi-medium approach to enablement. Learn how to decide what training lives where and how to incorporate it holistically into your readiness program.

In this session, you’ll learn:
- How to identify the ideal mix of online and offline learning elements
- Strategies for creating and delivering engaging learning content
- Tips for measuring the success of your blended learning program

  • In-Person
  • San Diego C
Register Now

Sales Enablement Training Manager at Moen

Martyn Lewis
Martyn Lewis

Martyn Lewis

Founder and CEO at Market Partners Inc

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST

Change is a Journey: Change Management Best Practices

Organizational change has always been difficult, and research shows that a majority of transformations still come up short. Hear from enablement leaders on how they’ve approached change management, built consensus, and successfully rolled out new tools and processes to their GTM teams.

In this session, you’ll learn:
- How to gain consensus with GTM leaders
- Best practices for effectively communicating change
- How to build effective and scalable governance

  • In-Person
  • Marina Terrace
Register Now

Founder and CEO at Market Partners Inc

Beverly Lock
Beverly Lock

Beverly Lock

Principal, Revenue Strategy & Enablement Practice at Market Partners Inc

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Foundational Enablement

From the Ground Up: Building an Enablement Function

Building an enablement program from scratch is hard. Whether you’re in an organization that understands the value of enablement or one that needs convincing, it’s a challenge to build a case for the resources, talent, and focus that you need to succeed. Hear from a handful of enablement leaders who have been there in this session.

In this session, you’ll learn:
- Scale the enablement function with limited resources
- Identify quick wins and build momentum for enablement
- Earn enablement a seat at the table

  • In-Person
Register Now

Principal, Revenue Strategy & Enablement Practice at Market Partners Inc

Jim Lynch
Jim Lynch

Jim Lynch

Director, Product Management at Seismic

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Product Innovation

Implementing Peer-to-Peer Enablement

Sellers struggle to find practical, field-tested knowledge beyond what marketing and enablement provide. Instead, they resort to scattered repositories and communication channels like Teams and Slack. See how Seismic gives sellers the peer-driven insights they need.

In this session, you'll learn:
- How to foster connections between peers
- How to encourage sellers to tap into collective knowledge, applying best practices and strategies
- How to use this info to refine their enablement tactics
- How AI is impacting and enhancing content sharing and aggregation

  • In-Person
  • San Diego A
Register Now

Director, Product Management at Seismic

Maggie Maslanik
Maggie Maslanik
Maggie Maslanik

Maggie Maslanik

Sales Enablement Program Manager at VSP

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Advanced Enablement

The Next Three Years: Enablement Growth at Scale

Enablement professionals are always working hard to grow and mature their enablement programs, all while planning for the future. This panel will explore how to do both.

In this session, you’ll learn:
- How enablement leaders build, manage and scale global teams and programs today, while they identify and plan for the next 3 years
- How to maximize your enablement tech to prepare for the next phase of growth
- Ideas for making enablement more relevant to executives, ensuring focus and funding for long-term growth
- The impact of AI on enablement teams now and in the future

  • In-Person
Register Now

Sales Enablement Program Manager at VSP

Zoe Meinecke
Zoe Meinecke

Zoe Meinecke

Customer Success Director at Seismic

Zoe has over 6 years of Lessonly experience and is now Customer Success Director on our Global Strategic Accounts team, supporting the growth and ensuring the success of our largest customers.
Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Learning and Coaching

Measuring Readiness Success and ROI

You've designed and delivered a powerful learning and coaching program, but that’s just the first step. Now, you need to prove the value of your readiness investment by measuring its ROI and contribution to your business outcomes and bottom line.

In this session, you’ll learn:
- How to define the readiness goals you want to achieve
- How to identify the right metrics to track
- How to measure your progress over time

  • In-Person
  • San Diego C
Register Now

Customer Success Director at Seismic

Amber Mellano
Amber Mellano

Amber Mellano

Director, Product Enablement at Seismic

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Advanced Enablement

Planning and Program Management Best Practices

There’s a lot to learn from enablement leaders who’ve been there and done that, especially when it comes to instituting and growing enablement programs. This panel discussion will facilitate that conversation.

In this session, you’ll learn:
- How to build repeatable, scalable enablement programs using Seismic
- How to evolve enablement initiatives and programs to meet the changing needs and priorities of organizations
- How to overcome the big hurdles to successful enablement outcomes

  • In-Person
Register Now

Director, Product Enablement at Seismic

Michelle Morgan
Michelle Morgan

Michelle Morgan

Research Manager at IDC

Michelle Morgan is the Research Manager for IDC's Sales Force Productivity and Performance service where she covers sales technology applications and related solutions. Michelle monitors the digital transformation taking place across the sales industry and the implications that it has for technology buyers and suppliers.
Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST

AI and the future of selling: A conversation with IDC

Can't get enough of AI? Then join us for a lively discussion with IDC analyst Michelle Morgan. This session will help you make sense of the sales tech stack and understand the power and perils of generative AI. We'll dive into the research they have published on the impact of AI and how the revenue teams of the future will likely be forever changed.

  • In-Person
  • Marina Terrace
Register Now

Research Manager at IDC

Pete Murray
Pete Murray

Pete Murray

Revenue Enablement Content Manager at OneStream

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST

Investing in AI – How AI is transforming the GTM Engine

Enablement is a mission-critical function for go-to-market organizations responsible for translating company strategy into reality and generative AI will propel this evolution forward. The introduction of generative AI has created an industry defining moment for both GTM teams and it will change everything about the sales process from prospecting to meeting preparation, content and presentation development, to follow up and its why GTM teams need to start their AI investment today.

  • In-Person
  • Marina Terrace
Register Now

Revenue Enablement Content Manager at OneStream

Brett Nielsen
Brett Nielsen

Brett Nielsen

Executive Director at Alpha FMC

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Enablement for Financial Services

The State of Enablement in Financial Services

As financial services firms look to increase sales efficiency, deliver better client experiences, optimize operations, and better support new initiatives, enablement is moving center stage. Enablement plays an essential role in helping to support revenue goals, changing how client-facing teams leverage technology, and aligning teams to address best the current and future needs of advisors, bankers, wholesalers, agents, and relationship managers.

In this session, you’ll learn:
- How a comprehensive and integrated approach to enablement yields successful outcomes
- How to structure an enablement organization
- How to measure enablement impact across sales, marketing, and services

  • In-Person
  • San Diego B
Register Now

Executive Director at Alpha FMC

Liz Pape
Liz Pape

Liz Pape

Marketing Enablement Program Lead at RBC Wealth Management

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Enablement for Financial Services

The State of Enablement in Financial Services

As financial services firms look to increase sales efficiency, deliver better client experiences, optimize operations, and better support new initiatives, enablement is moving center stage. Enablement plays an essential role in helping to support revenue goals, changing how client-facing teams leverage technology, and aligning teams to address best the current and future needs of advisors, bankers, wholesalers, agents, and relationship managers.

In this session, you’ll learn:
- How a comprehensive and integrated approach to enablement yields successful outcomes
- How to structure an enablement organization
- How to measure enablement impact across sales, marketing, and services

  • In-Person
  • San Diego B
Register Now

Marketing Enablement Program Lead at RBC Wealth Management

Dean Perry
Dean Perry

Dean Perry

Strategic Enablement Services at Seismic

Dean is a sales enablement consulting professional. As a Principal Strategic Consultant at Seismic, Dean helps drive client outcomes through a consultative approach to strategy development and execution.
Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Enablement for Financial Services

Scaling Your Enablement Program

Congratulations, you've built a strong enablement foundation! Now, it's time to scale your program to meet even more client needs. In this session, our panel of financial services experts will discuss how to add additional use cases and Seismic capabilities to your enablement program in a sustainable way.

In this session, you’ll learn:
- How to identify the proper use cases for your own enablement program
- How to implement new use cases in Seismic
- How to measure the success of your enablement program

  • In-Person
  • San Diego B
Register Now

Strategic Enablement Services at Seismic

Jeff Porper
Jeff Porper

Jeff Porper

Executive Director at AMG Funds

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Enablement for Financial Services

The State of Enablement in Financial Services

As financial services firms look to increase sales efficiency, deliver better client experiences, optimize operations, and better support new initiatives, enablement is moving center stage. Enablement plays an essential role in helping to support revenue goals, changing how client-facing teams leverage technology, and aligning teams to address best the current and future needs of advisors, bankers, wholesalers, agents, and relationship managers.

In this session, you’ll learn:
- How a comprehensive and integrated approach to enablement yields successful outcomes
- How to structure an enablement organization
- How to measure enablement impact across sales, marketing, and services

  • In-Person
  • San Diego B
Register Now

Executive Director at AMG Funds

Chris Prudente
Chris Prudente
Chris Prudente

Chris Prudente

Head of Global Sales Enablement at Revolut

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Advanced Enablement

The Next Three Years: Enablement Growth at Scale

Enablement professionals are always working hard to grow and mature their enablement programs, all while planning for the future. This panel will explore how to do both.

In this session, you’ll learn:
- How enablement leaders build, manage and scale global teams and programs today, while they identify and plan for the next 3 years
- How to maximize your enablement tech to prepare for the next phase of growth
- Ideas for making enablement more relevant to executives, ensuring focus and funding for long-term growth
- The impact of AI on enablement teams now and in the future

  • In-Person
Register Now

Head of Global Sales Enablement at Revolut

Cass Pursell
Cass Pursell

Cass Pursell

Sr. Content Manager at Motive

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Foundational Enablement

Starting to Measure Success

Proving the value of enablement often starts with showing the ROI of your enablement spend, but it shouldn’t stop there. Learn how to show how your training efforts make your team more effective how your enablement programs make them more efficient, and how it all ties to the bottom line.

In this session, you’ll learn:
- How to measure and communicate initial success with Seismic
- Tie enablement programs to bottom-line company metrics
- Show how enablement increases the effectiveness of GTM teams

  • In-Person
Register Now

Sr. Content Manager at Motive

Lisa Ragan
Lisa Ragan

Lisa Ragan

Manager, Product Management at Seismic

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Advanced Enablement

IBM’s Vision for Next-gen Content Personalization with Seismic

Personalizing content is a team sport. Marketing builds the narrative, various content owners contribute, and sales customizes content so it resonates with their buyer. Join this session to hear how IBM sets up, modifies, and deploys Guided Assembly LiveDocs to GTM teams as part of their vision for greater personalization.

In this session you’ll learn:
- How the demand for personalization creates CMS challenges for enterprises
- How IBM handles its expansive content management challenge and enables personalization among sales reps
- Strategies to get buy in from content owners to change how they manage content
- How Seismic’s Guided Assembly helps you scale your content strategy for personalization and what’s next on the Guided Assembly roadmap

  • In-Person
Register Now

Manager, Product Management at Seismic

Srdjan Raic
Srdjan Raic

Srdjan Raic

Senior Strategic Consultant at Seismic

Srdjan, a seasoned strategist in the B2B tech sector, currently serves as a Senior Strategy Consultant for Seismic's GTM team. He partners with organizations across various industries and scales, guiding them on their journey to enablement excellence.
Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Foundational Enablement

How to Plan Your Enablement Roadmap

So, your content is (mostly) standardized in Seismic, your GTM teams can effectively personalize it for interactions, and you’ve got your enablement scorecard nailed down. Now, what? It's time to figure out how Seismic can help you mature your enablement functions and programs.

In this session, you’ll learn:
- Evolve your existing Seismic use cases to increase impact
- Identify the next big projects and use cases for enablement
- Use Seismic to grow and scale your enablement programs

  • In-Person
Register Now

Senior Strategic Consultant at Seismic

Rebecca Reyes
Rebecca Reyes

Rebecca Reyes

VP, Sales Enablement at IBM

Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Advanced Enablement

IBM’s Vision for Next-gen Content Personalization with Seismic

Personalizing content is a team sport. Marketing builds the narrative, various content owners contribute, and sales customizes content so it resonates with their buyer. Join this session to hear how IBM sets up, modifies, and deploys Guided Assembly LiveDocs to GTM teams as part of their vision for greater personalization.

In this session you’ll learn:
- How the demand for personalization creates CMS challenges for enterprises
- How IBM handles its expansive content management challenge and enables personalization among sales reps
- Strategies to get buy in from content owners to change how they manage content
- How Seismic’s Guided Assembly helps you scale your content strategy for personalization and what’s next on the Guided Assembly roadmap

  • In-Person
Register Now

VP, Sales Enablement at IBM

Flora Rhim
Flora Rhim

Flora Rhim

Product Marketing Director at Seismic

Flora is a B2B tech product marketer. Currently as Product Marketing Director at Seismic, she manages all aspects of go-to-market strategy for Lessonly.
Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Learning and Coaching

Win as One: The Future of Learning and Coaching

Hear the latest product innovations for onboarding, learning, coaching, and skill development for customer-facing teams.

In this session, you’ll learn:
- How to develop and deliver holistic and personalized coaching programs
- How to scale your readiness efforts and drive learner engagement
- How to create best-in-class readiness content

  • In-Person
  • San Diego C
Wednesday, October 25
11:15am - 12:00pm PST
  • Product Innovation

Better Together: Content, Learning and Coaching

We are bringing together the best of our product capabilities across content, learning and coaching to launch a new, enhanced platform that will allow enablement teams to maximize value and improve the rep experience.

In this session, you'll learn how our enhanced platform will:
– Encourage team performance by delivering personalized experiences for each individual
– Strengthen your enablement programs through improved analytics and reporting capabilities
– Increase efficiency of your enablement programs, giving your team more back for high value, strategic initiatives

  • In-Person
  • San Diego A
Register Now

Product Marketing Director at Seismic

Josh Rosenberg
Josh Rosenberg

Josh Rosenberg

Director, Product Marketing at Seismic

Josh runs Seismic's core solutions product marketing team. Prior to joining Seismic he spent 13 years in the B2B SaaS space in product marketing leadership roles at companies like Box, Confluent, and SurveyMonkey.
Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Foundational Enablement

Hello, I’m Seismic: GTM Team Adoption

Purchasing a platform like Seismic is only the first step. Then, comes the hard part — managing change and driving adoption with key stakeholders and teams. It’s easier said than done, but the best adoption stories start with quick wins and build momentum from there.

In this session, you’ll learn:
- Best practices and techniques for introducing Seismic across the business
- Tips on driving adoption with key stakeholders and teams
- How to get the most out of your investment in Seismic

  • In-Person
Register Now

Director, Product Marketing at Seismic

Anthony Russo
Anthony Russo

Anthony Russo

Sr. Director Product Marketing at Seismic

Anthony Russo is the Senior Director of Product Marketing and has 15+ years of product management, product marketing and leadership experience spanning multiple industries and has been working in the NYC tech startup community for the last 10 years. Prior to Seismic he was the Head of Product Marketing for fintech startup Addepar, the wealth management industry's fastest growing data aggregation and performance reporting SaaS platform for family offices, RIAs and banks.
Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Foundational Enablement

From the Ground Up: Building an Enablement Function

Building an enablement program from scratch is hard. Whether you’re in an organization that understands the value of enablement or one that needs convincing, it’s a challenge to build a case for the resources, talent, and focus that you need to succeed. Hear from a handful of enablement leaders who have been there in this session.

In this session, you’ll learn:
- Scale the enablement function with limited resources
- Identify quick wins and build momentum for enablement
- Earn enablement a seat at the table

  • In-Person
Tuesday, October 24
1:45pm - 2:30pm PST
  • Product Innovation

There’s an App For That: Introducing Seismic Exchange

To make it easier to scale as you grow, Seismic now offers a marketplace of accessible apps from our world-class cloud infrastructure. Join experts from Seismic and Microsoft to see how Seismic Exchange powers extensibility for better outcomes.

In this session, you'll learn:
- How to extend the reach of Seismic from within customer or data workflows
- How to power your tech stack with strategic solutions
- Learn about Seismic’s partnership with Microsoft and how AI-powered Microsoft Sales is driving seller productivity at scale

  • In-Person
  • San Diego A
Wednesday, October 25
11:15am - 12:00pm PST

Investing in AI – How AI is transforming the GTM Engine

Enablement is a mission-critical function for go-to-market organizations responsible for translating company strategy into reality and generative AI will propel this evolution forward. The introduction of generative AI has created an industry defining moment for both GTM teams and it will change everything about the sales process from prospecting to meeting preparation, content and presentation development, to follow up and its why GTM teams need to start their AI investment today.

  • In-Person
  • Marina Terrace
Register Now

Sr. Director Product Marketing at Seismic

Kerry Ryan
Kerry Ryan

Kerry Ryan

Director, Financial Services Product Marketing at Seismic

Kerry is a passionate go to market strategist and marketing leader with extensive experience in digital strategy, practice management and content development. She currently serves as Seismic’s Director of Financial Services Industry Product Marketing. Prior to joining Seismic, Kerry held leadership roles at Salesforce, Foresters Financial, Citigroup and Salomon Brothers Asset Management.
Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Enablement for Financial Services

Win as One: The Future of Financial Services Enablement

Financial services teams are pressured to adapt to new technologies, regulations, and client expectations. In this session, we’ll explore the future of financial services enablement and how it brings teams together to achieve top business outcomes.

In this session, you’ll learn:
- How Seismic’s latest innovations are designed for the future of financial services
- How Seismic is incorporating feedback to support your enablement journey now and in the future
- How to evolve your enablement maturity and the transformational value that comes from it

  • In-Person
  • San Diego B
Wednesday, October 25
2:30pm - 3:15pm PST
  • Enablement for Financial Services

The State of Enablement in Financial Services

As financial services firms look to increase sales efficiency, deliver better client experiences, optimize operations, and better support new initiatives, enablement is moving center stage. Enablement plays an essential role in helping to support revenue goals, changing how client-facing teams leverage technology, and aligning teams to address best the current and future needs of advisors, bankers, wholesalers, agents, and relationship managers.

In this session, you’ll learn:
- How a comprehensive and integrated approach to enablement yields successful outcomes
- How to structure an enablement organization
- How to measure enablement impact across sales, marketing, and services

  • In-Person
  • San Diego B
Register Now

Director, Financial Services Product Marketing at Seismic

Kendall Sahl
Kendall Sahl

Kendall Sahl

Product Manager II at Seismic

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Enablement for Financial Services

Evolving Content Automation with Fund Report Orchestrator

Creating and delivering high-quality content efficiently is more important than ever in today's fast-paced sales environment. In this session, you’ll learn how your peers are evolving their use of content automation within Seismic, leveraging the new Fund Report Orchestrator – increasing the impact and efficiency of their content automation initiatives.

In this session, you’ll learn:
- How to identify the right content to automate in Fund Report Orchestrator
- How to implement content automation in Seismic
- How to measure the success of your content automation programs

  • In-Person
  • San Diego B
Register Now

Product Manager II at Seismic

Divya Sarasan
Divya Sarasan

Divya Sarasan

Director, Product Management at Seismic

Divya Sarasan is a Director of Product Management at Seismic where she leads the analytics product area and she is passionate about building analytics and data products that unlock insights for customers.
Speaking at
Wednesday, October 25
1:30pm - 2:15pm PST
  • Product Innovation

Intelligent End-to-End Analytics

Enablement intelligence is about more than just gathering data. It’s about insights that empower enablers, marketers, and field teams to work faster and smarter — in sync and at scale. Join this session to learn how to optimize your enablement programs with new insight into how your enablement efforts influence rep behavior and drive business goals. Get a sneak peek into some of our future plans on how analytics can help you level up.
In this session, you’ll learn:
– How to use analytics to promote alignment around what’s working and what to prioritize
– How to leverage insights from across the go-to-market process to understand, improve, and demonstrate your impact.
– How AI powered recommendations and actionable insights can help you work smarter and uplevel your organization

  • In-Person
  • San Diego A
Register Now

Director, Product Management at Seismic

Joe Scull
Joe Scull

Joe Scull

Director Head of Business Services at Allianz Global Investors

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Enablement for Financial Services

Timely Strategies for Driving Adoption

Adoption is critical to the success of any enablement program. In this session, you'll hear from enablement leaders on best practices and techniques to drive adoption and advocacy for Seismic with sales, marketing, and enablement teams.

In this session, you’ll learn:
- How to align Seismic with your sales and marketing goals
- How to train and coach your team on how to use Seismic effectively
- How to measure the success of your adoption program

  • In-Person
  • San Diego B
Register Now

Director Head of Business Services at Allianz Global Investors

Kevin Seo
Kevin Seo

Kevin Seo

Senior Digital Product Manager at Capital Group

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Enablement for Financial Services

Measuring Enablement ROI

Join us for a fireside chat with enablement experts as they discuss the best ways to measure the value and return on your enablement investment.

In this session, you’ll learn:
- How to set clear and measurable goals for your enablement program
- How to track the right metrics to measure enablement success
- How to identify and overcome the challenges of measuring enablement ROI

  • In-Person
  • San Diego B
Register Now

Senior Digital Product Manager at Capital Group

Katherine Sifontes
Katherine Sifontes

Katherine Sifontes

Senior Product Manager II at Seismic

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Learning and Coaching

Win as One: The Future of Learning and Coaching

Hear the latest product innovations for onboarding, learning, coaching, and skill development for customer-facing teams.

In this session, you’ll learn:
- How to develop and deliver holistic and personalized coaching programs
- How to scale your readiness efforts and drive learner engagement
- How to create best-in-class readiness content

  • In-Person
  • San Diego C
Register Now

Senior Product Manager II at Seismic

Aly Smith
Aly Smith

Aly Smith

Senior Sales Engineer at Seismic

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Enablement for Financial Services

Win as One: The Future of Financial Services Enablement

Financial services teams are pressured to adapt to new technologies, regulations, and client expectations. In this session, we’ll explore the future of financial services enablement and how it brings teams together to achieve top business outcomes.

In this session, you’ll learn:
- How Seismic’s latest innovations are designed for the future of financial services
- How Seismic is incorporating feedback to support your enablement journey now and in the future
- How to evolve your enablement maturity and the transformational value that comes from it

  • In-Person
  • San Diego B
Register Now

Senior Sales Engineer at Seismic

John Stewart
John Stewart

John Stewart

Chief Risk Officer at Bank of America

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Advanced Enablement

Planning and Program Management Best Practices

There’s a lot to learn from enablement leaders who’ve been there and done that, especially when it comes to instituting and growing enablement programs. This panel discussion will facilitate that conversation.

In this session, you’ll learn:
- How to build repeatable, scalable enablement programs using Seismic
- How to evolve enablement initiatives and programs to meet the changing needs and priorities of organizations
- How to overcome the big hurdles to successful enablement outcomes

  • In-Person
Register Now

Chief Risk Officer at Bank of America

Elaine Stone
Elaine Stone

Elaine Stone

Senior Product Marketing Manager at Seismic

Elaine drives go-to-market strategy for Enablement Planner and the Library. When she’s offline, you’ll find her with her kiddo at Boston’s parks and beaches.
Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Foundational Enablement

Foundational Content Management

Content is the cornerstone of every customer interaction driven by your GTM team. But for content to be effective, it has to be accessible, up to date, and relevant to the needs of the field. That's easier said than done!

In this session, you’ll learn:
- Best practices for how to manage content in Seismic
- The most effective ways to distribute content across GTM teams
- How to ensure content is up to date and how AI is making it easier to find

  • In-Person
Wednesday, October 25
1:30pm - 2:15pm PST
  • Product Innovation

Intelligent End-to-End Analytics

Enablement intelligence is about more than just gathering data. It’s about insights that empower enablers, marketers, and field teams to work faster and smarter — in sync and at scale. Join this session to learn how to optimize your enablement programs with new insight into how your enablement efforts influence rep behavior and drive business goals. Get a sneak peek into some of our future plans on how analytics can help you level up.
In this session, you’ll learn:
– How to use analytics to promote alignment around what’s working and what to prioritize
– How to leverage insights from across the go-to-market process to understand, improve, and demonstrate your impact.
– How AI powered recommendations and actionable insights can help you work smarter and uplevel your organization

  • In-Person
  • San Diego A
Register Now

Senior Product Marketing Manager at Seismic

Tom Strader
Tom Strader

Tom Strader

VP, Engineering at Seismic

Tom leads Incubation Engineering at Seismic focused on early stage research and application of new and interesting technologies such as LLMs to solve important problems
Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST

AI-Powered Enablement

AI enables SaaS companies to provide new ways of generating content and reaching customers. But what does it mean for enablement teams? Harness the power of AI to help deliver more personalized content and more effective coaching and training for better outcomes.

In this session, you’ll learn:
- How Seismic is extending our content and enablement intelligence capabilities with AI
- How to unlock and enhance AI use cases for sales and enablement teams
- How successful organizations use AI today

  • In-Person
  • Marina Terrace
Wednesday, October 25
11:15am - 12:00pm PST

Investing in AI – How AI is transforming the GTM Engine

Enablement is a mission-critical function for go-to-market organizations responsible for translating company strategy into reality and generative AI will propel this evolution forward. The introduction of generative AI has created an industry defining moment for both GTM teams and it will change everything about the sales process from prospecting to meeting preparation, content and presentation development, to follow up and its why GTM teams need to start their AI investment today.

  • In-Person
  • Marina Terrace
Register Now

VP, Engineering at Seismic

Linda Su
Linda Su

Linda Su

Senior Product Marketing Manager at Salesloft

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST

Investing in AI – How AI is transforming the GTM Engine

Enablement is a mission-critical function for go-to-market organizations responsible for translating company strategy into reality and generative AI will propel this evolution forward. The introduction of generative AI has created an industry defining moment for both GTM teams and it will change everything about the sales process from prospecting to meeting preparation, content and presentation development, to follow up and its why GTM teams need to start their AI investment today.

  • In-Person
  • Marina Terrace
Register Now

Senior Product Marketing Manager at Salesloft

Mark Swain
Mark Swain

Mark Swain

Engagement Director at Seismic

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Enablement for Financial Services

Measuring Enablement ROI

Join us for a fireside chat with enablement experts as they discuss the best ways to measure the value and return on your enablement investment.

In this session, you’ll learn:
- How to set clear and measurable goals for your enablement program
- How to track the right metrics to measure enablement success
- How to identify and overcome the challenges of measuring enablement ROI

  • In-Person
  • San Diego B
Register Now

Engagement Director at Seismic

Ashton Sword
Ashton Sword

Ashton Sword

Senior Learning Strategy Consultant at Seismic

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Learning and Coaching

Driving Effective Enablement through Blended Learning

Post-COVID, learning styles have changed and it’s becoming more and more important to have a multi-medium approach to enablement. Learn how to decide what training lives where and how to incorporate it holistically into your readiness program.

In this session, you’ll learn:
- How to identify the ideal mix of online and offline learning elements
- Strategies for creating and delivering engaging learning content
- Tips for measuring the success of your blended learning program

  • In-Person
  • San Diego C
Wednesday, October 25
1:30pm - 2:15pm PST
  • Learning and Coaching

Your Readiness Program: Year One and Beyond

No two readiness programs are the same. Whether you’re just starting out with Seismic Learning and Coaching or want to plan what's next, join this session to learn how a diverse panel of enablement leaders evolved their readiness programs from day one and beyond.

In this session, you’ll learn:
- The many launch lessons learned by experts in the field
- A greater understanding of which initiatives to prioritize post-launch
- How to expand your use of the platform to achieve your desired outcomes

  • In-Person
  • San Diego C
Register Now

Senior Learning Strategy Consultant at Seismic

Sergio Toranzo
Sergio Toranzo

Sergio Toranzo

Senior Solution Consultant I at Seismic

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Foundational Enablement

Starting to Measure Success

Proving the value of enablement often starts with showing the ROI of your enablement spend, but it shouldn’t stop there. Learn how to show how your training efforts make your team more effective how your enablement programs make them more efficient, and how it all ties to the bottom line.

In this session, you’ll learn:
- How to measure and communicate initial success with Seismic
- Tie enablement programs to bottom-line company metrics
- Show how enablement increases the effectiveness of GTM teams

  • In-Person
Register Now

Senior Solution Consultant I at Seismic

Katie Townsend
Katie Townsend

Katie Townsend

Senior Global Growth Initiatives Director at Seismic

Katie has spent the last 15+ years in sales and leadership roles in high-growth Saas software companies. Currently as Senior Global Growth Initiatives Director at Seismic, she is responsible for driving strategy and sales for the Lessonly product within the Financial Services vertical.
Speaking at
Wednesday, October 25
2:30pm - 3:15pm PST
  • Learning and Coaching

Readiness Amidst Change

Sales and customer service environments are rapidly changing. Hear how sales and customer service leaders keep ahead of change and adjust their enablement strategies to consistently deliver a stellar customer experience as their businesses evolve.

In this session, you’ll learn:
- How to build repeatable and effective training programs with Seismic
- How to use Seismic for effective change management
- How to prepare reps to put the customer first

  • In-Person
  • San Diego C
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Senior Global Growth Initiatives Director at Seismic

Kim Walker
Kim Walker
Kim Walker

Kim Walker

Sr. Enablement Systems Program Manager at PTC

Speaking at
Tuesday, October 24
10:30am - 11:15am PST
  • Advanced Enablement

Planning and Program Management Best Practices

There’s a lot to learn from enablement leaders who’ve been there and done that, especially when it comes to instituting and growing enablement programs. This panel discussion will facilitate that conversation.

In this session, you’ll learn:
- How to build repeatable, scalable enablement programs using Seismic
- How to evolve enablement initiatives and programs to meet the changing needs and priorities of organizations
- How to overcome the big hurdles to successful enablement outcomes

  • In-Person
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Sr. Enablement Systems Program Manager at PTC

Nicole Ward
Nicole Ward
Nicole Ward

Nicole Ward

Senior Director, Revenue Enablement at Onesource Virtual

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Advanced Enablement

The Next Three Years: Enablement Growth at Scale

Enablement professionals are always working hard to grow and mature their enablement programs, all while planning for the future. This panel will explore how to do both.

In this session, you’ll learn:
- How enablement leaders build, manage and scale global teams and programs today, while they identify and plan for the next 3 years
- How to maximize your enablement tech to prepare for the next phase of growth
- Ideas for making enablement more relevant to executives, ensuring focus and funding for long-term growth
- The impact of AI on enablement teams now and in the future

  • In-Person
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Senior Director, Revenue Enablement at Onesource Virtual

Steve Watt
Steve Watt

Steve Watt

Director, Market Insights at Seismic

Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Advanced Enablement

Enabling Social Selling: FARO Reaches Some Very Difficult Buyers

FARO sells complex equipment to demanding buyers in engineering, construction, and public safety. Their enablement team led the way in building a strategic, high-impact social selling capability and they’ve got the receipts to prove it. In this session, you’ll learn:
- How they reframed old mindsets and earned the buy-in of skeptical sellers and sales leaders
- How they launched with a BANG, and how they’ve kept the flywheel of success spinning
- Key lessons learned that we can all benefit from as we help our sellers thrive on social

  • In-Person
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Director, Market Insights at Seismic

Andrew Whalen
Andrew Whalen

Andrew Whalen

Senior Director, Product Management at Seismic

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Enablement for Financial Services

Evolving Content Automation with Fund Report Orchestrator

Creating and delivering high-quality content efficiently is more important than ever in today's fast-paced sales environment. In this session, you’ll learn how your peers are evolving their use of content automation within Seismic, leveraging the new Fund Report Orchestrator – increasing the impact and efficiency of their content automation initiatives.

In this session, you’ll learn:
- How to identify the right content to automate in Fund Report Orchestrator
- How to implement content automation in Seismic
- How to measure the success of your content automation programs

  • In-Person
  • San Diego B
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Senior Director, Product Management at Seismic

Steph White
Steph White

Steph White

Senior Director, Revenue Enablement at Loopio

Speaking at
Tuesday, October 24
1:45pm - 2:30pm PST
  • Learning and Coaching

Innovations in Learning and Coaching

See and hear how some of our most innovative customers are using Seismic's learning and coaching solutions to take their readiness programs to the next level. They’ll also provide helpful tools like AI-powered coaching, so that you can apply these practices to up-level your own readiness program.

In this session, you’ll learn:
- How to design and deliver training that’s engaging and retained
- How to build coaching programs to drive continuous improvement
- How to measure the impact of your readiness initiatives

  • In-Person
  • San Diego C
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Senior Director, Revenue Enablement at Loopio

Evan Wible
Evan Wible

Evan Wible

Product Manager II at Seismic

Evan is a SaaS specialist with nearly a decade of experience across sales, account management and product. Currently serving as a Product Manager at Seismic, he guides the roadmap and direction for Events, Paths and Assignments in Lessonly.
Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Learning and Coaching

Driving Effective Enablement through Blended Learning

Post-COVID, learning styles have changed and it’s becoming more and more important to have a multi-medium approach to enablement. Learn how to decide what training lives where and how to incorporate it holistically into your readiness program.

In this session, you’ll learn:
- How to identify the ideal mix of online and offline learning elements
- Strategies for creating and delivering engaging learning content
- Tips for measuring the success of your blended learning program

  • In-Person
  • San Diego C
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Product Manager II at Seismic

Kohki Yamaguchi
Kohki Yamaguchi

Kohki Yamaguchi

Senior Director, Product Management at Seismic

Kohki is Senior Director of Product Management at Seismic, responsible for the Meetings product. He previously led product management at multiple startups and has extensive experience building B2B SaaS products with data, analytics and AI focus.
Speaking at
Tuesday, October 24
11:30am - 12:15pm PST
  • Product Innovation

Improve Seller Productivity for High Value Meetings

Successful enablement identifies where buyers are, empowers teams to meet them there, and delivers a personalized experience when they do. Learn how Seismic for Meetings, along with other account-based engagement solutions, delivers powerful results.

In this session, you'll learn:
- How to capture buyer attention and speed up the sales cycle
- How to track engagement and effectiveness with Meetings, Digital Sales Rooms (DSRs), and other solutions
- How to measure content usage in conversations with AI-driven analytics

  • In-Person
  • San Diego A
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Senior Director, Product Management at Seismic

Darren Zacher
Darren Zacher

Darren Zacher

Sales Enablement Architect at AMD

Speaking at
Wednesday, October 25
11:15am - 12:00pm PST
  • Advanced Enablement

Building the Seismic-enabled Enterprise: AMD’s Enablement Journey

As a semiconductor industry leader, businesses look to AMD (Advanced Micro Devices) to solve their complex computing and processing challenges. But AMD is also setting a benchmark in another area: enablement. AMD’s advanced approach makes the company a leader in creating the ‘Seismic-enabled enterprise,’ offering lessons for any company that aspires to scale and achieve great enablement outcomes.

Join this session to hear AMD’s team talk about their enablement journey in the context of business priorities and objectives.

In this session, you’ll learn:
– Enterprise-scale content management and governance
– Information security, legal, and privacy policy compliance strategies
– Platform consolidation

  • In-Person
Register Now

Sales Enablement Architect at AMD