SHIFT AGENDA

Registration Open

Welcome Reception

Registration Open

Wake Up Wellness

Keynote: Cultivate Smarter Growth with Seismic

Join CEO Doug Winter and Chief Product Officer Krish Mantripragada as they unveil Seismic’s vision for the Seismic Enablement Cloud™. Then, they’ll share why we believe it’ll empower customers to lead world-class enablement programs that drive smarter growth.

Doug Winter

Seismic

Chief Executive Officer

Krish Mantripragada

Seismic

Chief Product Officer

• In-Person Only

Grab Lunch and Meet Us at The Hub

Social Isn’t Just for Marketing

• Early Adoption

Social media is a sales and CX function, a talent acquisition function, and an executive function. Therefore, it’s a critical enablement function. Come learn how to stand out from the crowd with a fresh approach.

Steve Watt

Seismic

Director, Market Insights

• In-Person Only

Strike a Balance Between Business and Tech Strategy

• Next-Level Engagement

Learn how leading financial services firms strike the right balance between long-term innovation initiatives and projects with highly defined use cases during times of heightened uncertainty.

Kerry Ryan

Seismic

Director, Financial Services Product Marketing

• In-Person Only

Sales Content Management: End Content Chaos

• Groundbreaking Innovation

For 10+ years, Seismic has empowered teams to create, organize, and personalize content that closes bigger, better deals. In this session, we’ll show you new ways to improve your just-in-time enablement efforts.

Julie Donnell

Seismic

Director, Product Marketing

• In-Person Only

Smarter Enablement, Better Outcomes: Show How Enablement Impacts Results

• Inspiring Leadership

Every enablement professional’s goal is to show their impact on go-to-market behavior and outcomes. Join this thoughtful session to learn how to track enablement’s impact and ROI for individual initiatives, and then leverage the power of this data to reinforce enablement across your business.

Irina Soriano

Seismic

VP Enablement & Process Excellence

• In-Person Only

TBD

• Early Adoption

LiveSocial + LinkedIn = Financial Services Success

• Next-Level Engagement

The future of client acquisition is reputation, relationships, and relevance. We’ll share how a major financial services firm leverages the power of LinkedIn Sales Navigator and Seismic LiveSocial to thrive digitally.

Steve Watt

Seismic

Director, Market Insights

• In-Person Only

Innovation at Seismic: Powering Better Engagements

• Groundbreaking Innovation

We’re always looking for ways to help your client-facing teams effectively build relationships with buyers, without sacrificing productivity. In this session, we’re diving deeper into product innovation for client and buyer Engagement – find out what’s new and what’s coming.

Dana Koenigsberg

Seismic

Product Marketing Specialist

• In-Person Only

The Only Constant is Change: Empowering Teams to Thrive in Changing Environments

• Inspiring Leadership

Research shows that a staggering 70% of organizational change initiatives fail. On the other hand, change is often the only constant – organizations are consistently evolving with new processes, technologies, messaging, and/or org charts. Join this discussion to explore ways leaders and enablers can encourage adaptability and agility among teams and empower them to confidently navigate uncertainty and thrive amidst rapid change.

Flora Rhim

Seismic

Product Marketing Director

Hannah Johnson

Kindbody

Chief Strategy Officer

• In-Person Only

Boost Seismic Adoption & ROI

• Early Adoption

Launch new features, create content, improve productivity, manage the platform back-end — uffdah! How can you do it all? This session will help you build a results-driven roadmap to manage your day-to-day in Seismic.

Megan Friedrich

Deluxe

Sales Enablement Manager

• In-Person Only

Optimize Your Content Strategy

• Next-Level Engagement

The market is competitive and complex right now. That’s why it’s critical to have a clear sales enablement content strategy to bridge the gap between marketing and sales. Come learn how Maersk does this with Seismic.

Ade Adeluwoye

Maersk

Director of Global Content Strategy

• In-Person Only

The Seismic Enablement Cloud™ for Financial Services

• Groundbreaking Innovation

As financial services firms look to modernize, they are focused on automation, analytics and learning. Hear directly from Seismic leaders on how best to leverage the platform to address the specific needs of banks, wealth and asset management firms, and insurance companies.

Kerry Ryan

Seismic

Director, Financial Services Product Marketing

Justin Cox

Seismic

Director, Product Management

Ali Sadat

Seismic

SVP, Product Management

• In-Person Only

Set the Stage for Product Adoption

• Inspiring Leadership

In today’s ever-changing sales environment, adaptability is the name of the game. This session will focus on how Verizon and Dynamic Funds both pivoted to Seismic, drove adoption, and equipped their sales teams to succeed.

Christian Walker

Verizon

Sales Enablement Tools & Technology

Kristin Ellis

Dynamic Funds

Senior Manager, Sales Enablement

• In-Person Only

Keynote Session: Living Beyond Limits with Amy Purdy

We all face challenges and obstacles in pursuit of our personal and business dreams. For most of us, those are day to day frustrations to which we often attribute far more weight than we should. For others, like Amy Purdy, those obstacles can include a life changing illness that nearly took her life and left her with a two prosthetics legs as an everyday reminder of her near-death experience. This not-to-be-missed session, in which this self-proclaimed ˜Fembot” shares her remarkable story, weaves in the themes of creativity, clarity and commitment into an emotional rollercoaster of powerful storytelling that will take you from tears to cheers and redefine what it means to be inspired. In a world turned upside down by a pandemic, Amy Purdy shows you how to bounce back and live a life beyond limits. In This Session You Will Learn: · A simple question to ask yourself that may redefine the rest of your life. · The two things your own personal obstacles can do. · The difference between disabled and differently-abled.

Amy Purdy

Amy Purdy LLC

Global Motivational and Keynote Speaker, 3 X Paralympic Medalist

• In-Person Only

Hub Happy Hour

Taste of San Diego Party

Grab Breakfast and Meet Us at The Hub

Keynote Session

Build an ROI Framework for Enablement

• Early Adoption

Revenue enablement isn’t a nice-to-have, but an essential function for successful GTM teams. But how do we track its success? This session will equip you to build an ROI framework that captures enablement’s impact.

Cathy Rowell

Genesys

VP, Global Field & Partner Enablement

• In-Person Only

Unlock the Power of Integrations

• Next-Level Engagement

Companies need a connected, powerful tech stack to reach digital buyers better. Learn from some of Seismic’s top customers about how they use Seismic’s integrations to enable their teams and grow their businesses.

Preseetha Pettigrew

Seismic

Global VP, Strategic Alliances

• In-Person Only

Enablement Planner: Create Best-in-Class, Resilient Enablement

• Groundbreaking Innovation

Eager to say goodbye to stale content, burnt-out teams, and not having time to tackle big, strategic projects? Meet Enablement Planner, our new all-in-one planning, auditing, and reporting tool that empowers enablement teams to plan and scale their work.

Elaine Stone

Seismic

Manager, Product Marketing

• In-Person Only

The Future of Enablement: Top Trends and Actionable Insights

• Inspiring Leadership

Buyers want digital engagement. Sellers want resources. Your CRO wants everyone to be fully productive. Scale your enablement approach using the latest trends and three takeaway tasks for future enablement success.

Heather Cole

Seismic

VP, Market Insights

• In-Person Only

Morning Break

A Value Blueprint for Client Engagement

• Early Adoption

Apply a broader marketing mix. Be a strategic partner for the sales team. Leverage data. Learn how IBM’s account-based marketing program for top accounts used these best practices and more to capture wallet share.

Ray Oram

IBM

Vice President, Account Based Marketing

• In-Person Only

TBD

• Next-Level Engagement

Content Automation: Send Better Sales Content

• Groundbreaking Innovation

Sharing personalized pitch decks and sales content with buyers is essential in building strong connections — but it’s a time-consuming, manual process for sellers. In this session, learn how Seismic’s Content Automation handles this.

Anthony Russo

Seismic

Sr. Director Product Marketing

• In-Person Only

Enablement Strategy: Develop an Effective Enablement Charter

• Inspiring Leadership

A clear, concise enablement charter is a must for organizations with multi-year enablement strategies. Learn how you can effectively create a charter, communicate it across your organization, collaborate with key stakeholders, and gain executive buy-in in this exciting session.

Irina Soriano

Seismic

VP Enablement & Process Excellence

• In-Person Only

Grab Lunch and Meet Us at The Hub

Personalize Experiences with Content Management

• Early Adoption

Effective content management is foundational for enablement success. Join this session with Susan Felke and Miriam Happe of Illumina to hear about how they’ve partnered with Seismic to conquer various content management challenges over the last 6 years. You’ll leave with new ideas for driving personalized experiences and adoption, leveraging Seismic for customer-facing teams beyond Sales, and more. Whether you’re a novice or expert, you’ll walk away with learnings to bring back for your organization!

Susan Felke

Illumina

Associate Director, Commercial Enablement

Miriam Happe

Illumina

Sr Staff Content Strategist

• In-Person Only

Client Relationships in The Digital Age

• Next-Level Engagement

Fostering trusted, digital relationships with clients is essential — especially given this market. Learn from this powerhouse panel of enablement experts and see how Seismic transformed their client relationships.

Zach Mason

Nationwide

AVP, Marketing Technology

Kathi-Lyn Coker

Lincoln Financial

AVP, Digital Business

Meredith Howard

Deloitte

Senior Manager, Global Digital Activations and Social Media

Dana Koenigsberg

Seismic

Product Marketing Specialist

• In-Person Only

Learning & Coaching: Personalize Learning at Scale

• Groundbreaking Innovation

High-performing teams drive success. This session focuses on Lessonly’s learning, coaching, and skill development capabilities that accelerate individual readiness and enable managers to scale team performance.

Flora Rhim

Seismic

Product Marketing Director

• In-Person Only

TBD

• Inspiring Leadership

Hot Topics in Content Management

• Early Adoption

Looking for ways to breathe new life into your content management strategy? This panel is for you. We’ll share secrets to amplify your content audit process, galvanize your content governance, make your metadata management more awesome, and more!

Elaine Stone

Seismic

Manager, Product Marketing

• In-Person Only

TBD

• Next-Level Engagement

Measuring Content Impact: Define an ROI Framework

• Groundbreaking Innovation

As more interactions move to digital channels, revenue leaders have more opportunities to track the impact of content. Come share your secrets! This interactive discussion will uncover best practices for measuring content’s impact.

David Aponovich

Seismic

Director, Product Marketing

• In-Person Only

Revamp Your Onboarding Program

• Inspiring Leadership

Onboarding is an essential element of every top-notch training program. We’ll discuss how to set audience, objectives, and desired proficiency levels that lay the foundation for an empowering onboarding program.

Nicole Raisuni

Seismic

Manager, Training Delivery

Jonathan Zerkle

Seismic

Manager, Strategic Consulting

• In-Person Only

Afternoon Break

TBD

• Early Adoption

Remodel Your Coaching Strategy

• Next-Level Engagement

Modern GTM teams crave inventive, engaging coaching that drives performance. In this session, we’ll discuss ways to breathe new life into outdated coaching programs — with tools and materials you already have.

Jess Glinski

SimpliSafe

Sr. Enablement Manager

• In-Person Only

Enablement Intelligence: From Insights to Impact

• Groundbreaking Innovation

Wondering which content, people, and processes impact your bottom line? This session will showcase how Seismic equips leaders with the content and team operational visibility to create repeatable star-performance.

Julie Donnell

Seismic

Director, Product Marketing

• In-Person Only

Establish and Maintain Relevance in a Digital World: Insights for Financial Services Leaders

• Inspiring Leadership

For the financial services industry, success is closely tied to relationship-building. In this session, you’ll learn practical ways to cultivate high-quality leads and deliver digital experiences that drive revenue.

Kerry Ryan

Seismic

Director, Financial Services Product Marketing

Jay Wightman

Manulife Investment Management

Global Head of Digital Experience

• In-Person Only

Closing Keynote: Magic Johnson

Day 3 wraps with a keynote from Magic Johnson!

Magic Johnson

MJE

Chairman and CEO

• In-Person Only

Sponsor Hub Happy Hour

Seismic Social

Donut Departure

Enable, Engage, Improve. Let’s Grow!*