SHIFT AGENDA

Registration Open

Welcome Reception

Registration Open

Wake Up Wellness

Keynote: Cultivate Smarter Growth with Seismic

Join CEO Doug Winter and Chief Product Officer Krish Mantripragada as they unveil Seismic’s vision for the Seismic Enablement Cloud™. Then, they’ll share why we believe it’ll empower customers to lead world-class enablement programs that drive smarter growth.

Doug Winter

Seismic

Chief Executive Officer

Krish Mantripragada

Seismic

Chief Product Officer

• In-Person Only

Grab Lunch and Meet Us at The Hub

Social Isn’t Just for Marketing

• Early Adoption

Social media is a sales and CX function, a talent acquisition function, and an executive function. Therefore, it’s a critical enablement function. Come learn how to stand out from the crowd with a fresh approach.

Steve Watt

Seismic

Director, Market Insights

• In-Person Only

Building a Compass for Strategy

• Next-Level Engagement

Hear Snowflake’s enablement leaders around their unique journey around onboarding Seismic and Lessonly and building a data-driven vision for Enablement.

Monica Huerta

Snowflake

Director, Enablement Operations

Michael Newcomb

Snowflake

Enablement Platform & Analytics Manager

• In-Person Only

Sales Content Management: End Content Chaos

• Groundbreaking Innovation

For 10+ years, Seismic has empowered teams to create, organize, and personalize content that closes bigger, better deals. Learn how our latest innovations and upcoming roadmap will help you organize and activate, from improvements to metadata to next level properties and a whole lot more.

Noel Sequeira

Seismic

VP of Product and the Head of Product Strategy

Jen Fahey

Seismic

Senior Product Manager II

Jim Lynch

Seismic

Director, Product Management

• In-Person Only

Smarter Enablement, Better Outcomes: Show How Enablement Impacts Results

• Inspiring Leadership

Every enablement professional’s goal is to show their impact on go-to-market behavior and outcomes. Join this thoughtful session to learn how to track enablement’s impact and ROI for individual initiatives, and then leverage the power of this data to reinforce enablement across your business.

Irina Soriano

Seismic

VP Enablement & Process Excellence

• In-Person Only

TBD

• Integrated Solutions

Early Adoption of Seismic: Best Practices & Key Challenges

• Early Adoption

Looking for best practices on implementing Seismic? This session is for you. Our experts will be talking through the challenges and critical success factors needed to implement Seismic within a sales team by focusing on both the technical project management and the change management approaches that worked well for each company.

Anthony Fritsch

CoachHub

Global Head of Sales Enablement

Jamie Baker

Thermofisher Scientific

Director, Sales Optimization

Janice Campbell

Thermofisher Scientific

Manager, Marketing & Commercial Communications

• In-Person Only

Shh…Secret Strategies for Unlocking Next Level Enablement

• Next-Level Engagement

Innovation at Seismic: Powering Better Engagements

• Groundbreaking Innovation

We’re always looking for ways to help your client-facing teams effectively build relationships with buyers, without sacrificing productivity. In this session, we’re diving deeper into product innovation for client and buyer Engagement – find out what’s new and what’s coming.

Dana Koenigsberg

Seismic

Product Marketing Specialist

Ramsey Ksar

Seismic

VP, Product

• In-Person Only

Establish and Maintain Relevance in a Digital World: Insights for Financial Services Leaders

• Inspiring Leadership

For the financial services industry, success is closely tied to relationship-building. In this session, you’ll learn practical ways to cultivate high-quality leads and deliver digital experiences that drive revenue.

Kerry Ryan

Seismic

Director, Financial Services Product Marketing

Jay Wightman

Manulife Investment Management

Global Head of Digital Experience

• In-Person Only

PowerPoint Strategy: Impact of Design

• Integrated Solutions

You won’t want to miss this session! Gain perspective on factors affecting customer engagement, examples of what’s capable with PowerPoint + Platform design strategy, and how you can approach applying similar concepts to your existing collateral.

Rick Enrico

Slidegenius

CEO & Founder

• In-Person Only

Boost Seismic Adoption & ROI

• Early Adoption

Launch new features, create content, improve productivity, manage the platform back-end — uffdah! How can you do it all? This session will help you build a results-driven roadmap to manage your day-to-day in Seismic.

Megan Friedrich

Deluxe

Sales Enablement Manager

• In-Person Only

Optimize Your Content Strategy

• Next-Level Engagement

The market is competitive and complex right now. That’s why it’s critical to have a clear sales enablement content strategy to bridge the gap between marketing and sales. Come learn how Maersk does this with Seismic.

Ade Adeluwoye

Maersk

Director of Global Content Strategy

• In-Person Only

Modernizing Sales & Transforming Business Processes with Enablement Innovations

• Groundbreaking Innovation

As financial services firms look to modernize, they are focused on automation, analytics and learning. Hear directly from industry and Seismic leaders on how to leverage enablement innovations to drive successful business outcomes.

Kerry Ryan

Seismic

Director, Financial Services Product Marketing

Ali Sadat

Seismic

SVP, Product Management

Jon Storm

M&T Bank

Sr. Systems Analyst

• In-Person Only

The Only Constant is Change: Empowering Teams to Thrive in Changing Environments

• Inspiring Leadership

Research shows that a staggering 70% of organizational change initiatives fail. On the other hand, change is often the only constant – organizations are consistently evolving with new processes, technologies, messaging, and/or org charts. Join this discussion to explore ways leaders and enablers can encourage adaptability and agility among teams and empower them to confidently navigate uncertainty and thrive amidst rapid change.

Flora Rhim

Seismic

Product Marketing Director

Hannah Johnson

Kindbody

Chief Strategy Officer

• In-Person Only

5 Ways to Make Every Seller Your Best Seller

• Integrated Solutions

Selling has never been easy. And in today’s climate, it’s even harder. Everything can change, but the quarterly number always remains the same. So how do we take control? When we speak with sales leaders about the state of their business, it’s the top sellers supporting the bulk of the company number. So how do we change this? Join this session to learn techniques to make every seller your best seller.

Sam Wener

Salesloft

Vice President, Go-to-Market & Revenue Enablement

• In-Person Only

Customer Awards

Keynote: Living Beyond Limits with Amy Purdy

We all face challenges and obstacles in pursuit of our personal and business dreams. For most of us, those are day to day frustrations to which we often attribute far more weight than we should. For others, like Amy Purdy, those obstacles can include a life changing illness that nearly took her life and left her with a two prosthetics legs as an everyday reminder of her near-death experience. This not-to-be-missed session, in which this self-proclaimed ˜Fembot” shares her remarkable story, weaves in the themes of creativity, clarity and commitment into an emotional rollercoaster of powerful storytelling that will take you from tears to cheers and redefine what it means to be inspired. In a world turned upside down by a pandemic, Amy Purdy shows you how to bounce back and live a life beyond limits. In This Session You Will Learn: · A simple question to ask yourself that may redefine the rest of your life. · The two things your own personal obstacles can do. · The difference between disabled and differently-abled.

Amy Purdy

Amy Purdy LLC

Global Motivational and Keynote Speaker, 3 X Paralympic Medalist

• In-Person Only

Hub Happy Hour

Taste of San Diego Party

Grab Breakfast and Meet Us at The Hub

Opening Keynote: Hayden Stafford

Keynote: Think Different with Duncan Wardle

In his 25+ year career at the world’s most innovative organization, The Walt Disney Company, Duncan Wardle learned that if you want to be different, you have to Think Different! Leaning on his experience as the Head of Innovation & Creativity at Disney, Duncan’s Think Different keynote will give you a groundbreaking set of Innovation Tools and Techniques. These include a “What If” creative thinking tool, made famous by Walt Disney himself. After this immersive crash course, you’ll drastically improve your ability to hunt for creativity and innovation. In the end, you’ll leave with an actionable set of Creative Behaviors and Innovation Tools that will immediately foster a culture of innovation and creativity in your company.

Duncan Wardle

id8 & innov8

Innovation Keynote Speaker & Creativity Consultant

• In-Person Only

Build an ROI Framework for Enablement

• Early Adoption

Revenue enablement isn’t a nice-to-have, but an essential function for successful GTM teams. But how do we track its success? This session will equip you to build an ROI framework that captures enablement’s impact.

Cathy Rowell

Genesys

VP, Global Field & Partner Enablement

• In-Person Only

Creating a Culture of Knowledge Sharing

• Next-Level Engagement

When employees are empowered to be great at their jobs, magic happens…but structured enablement isn’t enough to support revenue teams as they spend hours searching for answers siloed in teammates’ heads, documents, and various tools. In this interactive session, we share practical steps you can take to foster a culture of knowledge sharing, so that your teams can spend less time searching, and more time supporting customers and prospects.

Chris Buttenham

Seismic

Senior Product Manager II

• In-Person Only

Enablement Planner: Create Best-in-Class, Resilient Enablement

• Groundbreaking Innovation

Eager to say goodbye to stale content, burnt-out teams, and not having time to tackle big, strategic projects? Meet Enablement Planner, our new all-in-one planning, auditing, and reporting tool that empowers enablement teams to plan and scale their work.

Elaine Stone

Seismic

Manager, Product Marketing

Andy Whalen

Seismic

Senior Director, Product Management

• In-Person Only

The Future of Enablement: Top Trends and Actionable Insights

• Inspiring Leadership

Buyers want digital engagement. Sellers want resources. Your CRO wants everyone to be fully productive. Scale your enablement approach using the latest trends and three takeaway tasks for future enablement success.

Heather Cole

Seismic

VP, Market Insights

• In-Person Only

TBD

• Integrated Solutions

Morning Break

A Value Blueprint for Client Engagement

• Early Adoption

Apply a broader marketing mix. Be a strategic partner for the sales team. Leverage data. Learn how IBM’s account-based marketing program for top accounts used these best practices and more to capture wallet share.

Ray Oram

IBM

Vice President, Account Based Marketing

• In-Person Only

Strike a Balance Between Business and Tech Strategy

• Next-Level Engagement

Learn how leading financial services firms strike the right balance between long-term innovation initiatives and projects with highly defined use cases during times of heightened uncertainty.

Kerry Ryan

Seismic

Director, Financial Services Product Marketing

James Ilsley

Fidelity Investments

Vice President, Marketing Technology Solutions and Innovation

Tracey McMullen

Fidelity Investments

Strategic Marketing Technologist, VP, Marketing Automation

• In-Person Only

Content Automation: Build Better Sales Content

• Groundbreaking Innovation

Building and sharing personalized pitch decks and sales content with buyers is essential in building strong connections — but it’s a time-consuming, manual process for sellers. In this session, learn how Seismic’s Content Automation handles this, including recent and upcoming innovation that you’ll be hearing about on main stage.

Anthony Russo

Seismic

Sr. Director Product Marketing

Lisa Ragan

Seismic

Manager, Product Management

• In-Person Only

Enablement Strategy: Develop an Effective Enablement Charter

• Inspiring Leadership

A clear, concise enablement charter is a must for organizations with multi-year enablement strategies. Learn how you can effectively create a charter, communicate it across your organization, collaborate with key stakeholders, and gain executive buy-in in this exciting session.

Irina Soriano

Seismic

VP Enablement & Process Excellence

• In-Person Only

Unlock the Power of Integrations

• Integrated Solutions

Companies need a connected, powerful tech stack to reach digital buyers better. Learn from some of Seismic’s top customers about how they use Seismic’s integrations to enable their teams and grow their businesses.

Preseetha Pettigrew

Seismic

Global VP, Strategic Alliances

Todd McBride

Outreach

Sr Manager, Content & Tools

Stephanie White

Loopio

Director of Sales Enablement

Michael Newcomb

Snowflake

Enablement Platform & Analytics Manager

• In-Person Only

Grab Lunch and Meet Us at The Hub

Personalize Experiences with Content Management

• Early Adoption

Effective content management is foundational for enablement success. Join this session with Susan Felke and Miriam Happe of Illumina to hear about how they’ve partnered with Seismic to conquer various content management challenges over the last 6 years. You’ll leave with new ideas for driving personalized experiences and adoption, leveraging Seismic for customer-facing teams beyond Sales, and more. Whether you’re a novice or expert, you’ll walk away with learnings to bring back for your organization!

Susan Felke

Illumina

Associate Director, Commercial Enablement

Miriam Happe

Illumina

Sr Staff Content Strategist

• In-Person Only

Client Relationships in The Digital Age

• Next-Level Engagement

Fostering trusted, digital relationships with clients is essential — especially given this market. Learn from this powerhouse panel of enablement experts and see how Seismic transformed their client relationships.

Zach Mason

Nationwide

AVP, Marketing Technology

Kathi-Lyn Coker

Lincoln Financial

AVP, Digital Business

Meredith Howard

Deloitte

Senior Manager, Global Digital Activations and Social Media

Dana Koenigsberg

Seismic

Product Marketing Specialist

• In-Person Only

Learning & Coaching: Personalize Learning at Scale

• Groundbreaking Innovation

High-performing teams drive success. This session focuses on Lessonly’s recent and upcoming learning, coaching, and skill development capabilities that accelerate individual readiness and enable managers to scale team performance.

Flora Rhim

Seismic

Product Marketing Director

Rachel Fernandes

Seismic

Director, Product Management

• In-Person Only

Once your Onboarding is Shipshape, What’s Next on the Horizon?

• Inspiring Leadership

Picture it: You have built a sustainable, replicable, and popular onboarding program. It’s a well-oiled machine. Now, how do you reach beyond new hires? Learn how to help your more tenured associates in their development that can include portions of your existing program. This session will cover strategies to establish yourself as a valuable business partner beyond onboarding.

Katrina Lallo

Moen Incorporated

Sales Enablement Training Manager

• In-Person Only

The Blueprint for Seismic Success

• Integrated Solutions

Seismic enables organizations to transform go-to-market approaches. Successful adoption depends on more than just technology. The Blueprint for Success provides a pathway and a series of best practices for gaining sustainable business results.

Martyn Lewis

Market Partners Inc

CEO & Founder

• In-Person Only

Hot Topics in Content Management

• Early Adoption

Looking for ways to breathe new life into your content management strategy? This panel is for you. We’ll share secrets to amplify your content audit process, galvanize your content governance, make your metadata management more awesome, and more!

Elaine Stone

Seismic

Manager, Product Marketing

Charles Derupe

2022 Shift agenda

Director of Content and Go-To-Market Enablement

Nicole Ward

Citrix

Director of Worldwide Sales Enablement

• In-Person Only

Measuring Content Impact: Define an ROI Framework

• Groundbreaking Innovation

As more interactions move to digital channels, revenue leaders have more opportunities to track the impact of content. Come share your secrets! This interactive discussion will uncover best practices for measuring content’s impact.

David Aponovich

Seismic

Director, Product Marketing

• In-Person Only

Revamp Your Onboarding Program

• Inspiring Leadership

Onboarding is an essential element of every top-notch training program. We’ll discuss how to set audience, objectives, and desired proficiency levels that lay the foundation for an empowering onboarding program.

Nicole Raisuni

Seismic

Manager, Training Delivery

Jonathan Zerkle

Seismic

Manager, Strategic Consulting

• In-Person Only

Digital Sales Transformation Trends and RFP Best Practices for Enterprise Organizations

• Integrated Solutions

For many sales teams—particularly those in financial services—a big part of your quota likely hinges on successfully completing complex documents during the sales cycle. But how can you speed up this part of the sales cycle? Loopio’s Rick Smolen and Alpha FMC’s Brett Nielsen have the answers. After analyzing thousands of data points from hundreds of companies, these two are teaming up to walk through best practices from large enterprise companies (especially those in asset management) on trends and habits used by top performing teams to consistently win more RFPs. In this session, you’ll learn: The state of RFP practices among enterprise teams today How digital investments accelerate the sales process for enterprise firms How digital investments are impacting bottom line revenues for Asset Management firms Candid advice from two experts on how to improve sales response workflows.

Rick Smolen

Loopio

SVP of Sales

• In-Person Only

Afternoon Break

The Future of the Enablement Platform

• Early Adoption

As enablement applications and tools continue to evolve so too will the foundational elements support them. Learn how we built Seismic’s platform and continue to innovate on our data infrastructure, data management, automation and API toolkit to support more complex workflows and use cases at scale.

Ali Sadat

Seismic

SVP, Product Management

Anthony Russo

Seismic

Sr. Director Product Marketing

• In-Person Only

Remodel Your Coaching Strategy

• Next-Level Engagement

Modern GTM teams crave inventive, engaging coaching that drives performance. In this session, we’ll discuss ways to breathe new life into outdated coaching programs — with tools and materials you already have.

Jess Glinski

SimpliSafe

Sr. Enablement Manager

• In-Person Only

Enablement Intelligence: From Insights to Impact

• Groundbreaking Innovation

Wondering which content, people, and processes impact your bottom line? This session will showcase how Seismic equips leaders with the content and team operational visibility to create repeatable star-performance.

Jenni Stephens

Seismic

Principal Solutions Consultant

Divya Sarasan

Seismic

Director, Product Management

• In-Person Only

Set the Stage for Product Adoption

• Inspiring Leadership

In today’s ever-changing sales environment, adaptability is the name of the game. This session will focus on how Verizon and Dynamic Funds both pivoted to Seismic, drove adoption, and equipped their sales teams to succeed.

Christian Walker

Verizon

Sales Enablement Tools & Technology

Nate Isaacson

Seismic

Adoption Director

• In-Person Only

Mastering Social Selling in Regulated Industries is a Team Sport

• Integrated Solutions

Mastering Social Selling in Regulated Industries is a Team Sport With a proactive and detailed strategy in place, you can take advantage of all the benefits social media and social selling offer without compromising your compliance status. Mike Campfield, Chief Revenue Officer at SafeGuard Cyber, shares how your team can establish a solid and compliant social media presence that drives engagement with the people that matter most. Growth champions ensure they’re always sharing the right content by automating compliance. Catch replays from some of the world’s largest financial services and life science enterprises using SafeGuard Cyber’s compliance solution with Seismic LiveSocial.

Mike Campfield

Safeguard Cyber

CRO

• In-Person Only

Keynote: Pivot! How to Adapt like an All-Star with Magic Johnson

From a 12-year NBA career with the Los Angeles Lakers and winning an Olympic gold medal, to teaming up with Starbucks, Sony Theaters and purchasing the Los Angeles Dodgers, Magic’s agility has facilitated his tremendous success. He continues to adapt and redefine himself as a businessman, always committed to bringing local growth and financial empowerment to urban communities. The key to his success? Magic cultivates smart growth to continue to adapt and expand, resulting in more opportunities year after year.

Magic Johnson

MJE

Chairman and CEO

• In-Person Only

Sponsor Hub Happy Hour

Seismic Social

Donut Departure

Seismic University

Seismic U* – LiveDocs Advanced: Driving Efficiency & Compliance with Data Automation

Seismic U* – Introduction to Guided Assembly: Helping Sellers Create Compliant and Personalized Content

Seismic U* – Introduction to Enablement Planner: Planning and Executing your Enablement Strategy

Seismic U* – Learning Experience Design: Using Lessonly to Create Engaged Learners

Seismic U* – Seismic and Lessonly: Aligning your Content and Learning Strategy

Seismic U* – Data Informed Enablement: Using LiveInsights to Optimize your Enablement Program

Seismic U* – Content Automation Essentials: Personalizing and Assembling Content in Seismic

Seismic U* – Gamify Your Adoption Campaign: Using LiveInsights to Create a Winning Adoption Strategy

Seismic U* – Introduction to Guided Assembly: Helping Sellers Create Compliant and Personalized Content

Seismic U* – Introduction to Enablement Planner: Planning and Executing your Enablement Strategy

Seismic U* – Learning Experience Design: Using Lessonly to Create Engaged Learners

Seismic U* – Seismic and Lessonly: Aligning your Content and Learning Strategy

Seismic U* – Data Informed Enablement: Using LiveInsights to Optimize your Enablement Program

Seismic U* – Content Automation Essentials: Personalizing and Assembling Content in Seismic

Seismic U* – Gamify Your Adoption Campaign: Using LiveInsights to Create a Winning Adoption Strategy

Seismic U* – Introduction to Guided Assembly: Helping Sellers Create Compliant and Personalized Content

Seismic U* – Introduction to Enablement Planner: Planning and Executing your Enablement Strategy

Seismic U* – Learning Experience Design: Using Lessonly to Create Engaged Learners

Seismic U* – Seismic and Lessonly: Aligning your Content and Learning Strategy

Seismic U* – Data Informed Enablement: Using LiveInsights to Optimize your Enablement Program

Seismic U* – Content Automation Essentials: Personalizing and Assembling Content in Seismic

Seismic U* – Gamify Your Adoption Campaign: Using LiveInsights to Create a Winning Adoption Strategy