The Shift
2024 agenda

Join us in The Hub for registration. Pick up your badge, shop the Aftershock swag store, visit our Customer Corner, and see all The Hub has to offer.

The Seismic University Workshop pass allows you to attend an extra day of hands-on learning facilitated by Seismic experts. Join us early in San Diego for access to courses that will extend your knowledge on the topics covered throughout Shift.

Breakfast is available for just Seismic U participants.

Have you ever tried searching for content Seismic from the perspective of your customer-facing teams? Spoiler alert. It might not be quite as easy as you think it is. Join our hands-on workshop to dig deeper into how we can optimize content discoverability through content management, pages, and content profiles to ensure our sellers can easily find the content they need, when they need it.
Session available to Seismic University Workshop pass holders.

Join us as we walk through the essentials of content automation using Seismic and how to best leverage our technology to activate content personalization at scale. This session will help you identify the best solution for your organization’s needs and build a strategy for implementing it seamlessly.
Session available to Seismic University Workshop pass holders.

Join us for an insightful session on optimizing Digital Sales Rooms (DSRs) to enhance personalized follow-ups and boost client engagement. Discover how DSR templates can streamline the creation of high-performing DSRs, and learn to leverage these templates to increase both the efficiency and quality of your DSRs.
Session available to Seismic University Workshop pass holders.

Join us for a comprehensive Foundations Workshop designed to give you a solid understanding of Seismic Content’s core features and functionalities. In this session, we’ll cover essential concepts, navigation tips, and fundamental tools to ensure you’re well-equipped to leverage the platform with confidence. Whether you’re new to Seismic or looking to refresh your skills, this workshop will lay the groundwork for your success and set you up for more advanced learning in the future.
Session available to Seismic University Workshop pass holders.

Join us for Seismic Learning Foundations! This workshop is perfect for new learners and those looking to get a solid grasp of the basics. We’ll cover key features and functions of Seismic Learning. Learn how to navigate the platform, set up and manage courses, and utilize essential tools to enhance the learning experience. By the end of the workshop, you’ll be well-prepared to harness the full potential of the LMS and create an engaging learning experience.
Session available to Seismic University Workshop pass holders.

Stand Up Paddle Boards, Single Person Kayaks and Double Kayaks are available for use. Equipment is first come, first serve.

We will offer 30 minute sessions and will have 25 slots per session.

Join us for wellness activities during Shift! Space is limited and will fill up fast.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Lunch for Seismic University participants.

Enhance your content personalization with Seismic’s Guided Assembly solution! In this session, we’ll show you how to identify opportunities for content personalization within your tenant. Then, we will explore best practices for building and managing consistent presentations while giving your users the flexibility to quickly customize their final deck, allowing for more personalized and targeted buyer experiences.

*Session available to Seismic University Workshop pass holders.

Financial Services Content Creators – this session is designed for you! Join us to learn the fundamentals of building dynamic presentations that leverage data automation to drive efficiency and compliance. You’ll get hands-on experience with computed variables and tables and dynamic tables and charts.

Note: For an optimal learning experience, you should already be familiar with creating LiveDocs within your Seismic environment.

Join us to gain practical strategies for aligning metrics with business outcomes. In this session, you’ll discover how to effectively measure and track key metrics that provide into your enablement initiatives. Learn how to build a compelling data story and identify these metrics to inform program decisions and demonstrates the long-term impact of your enablement efforts.
Session available to Seismic University Workshop pass holders.

Are you someone who learns best by doing? We invite you to join us for a hands-on session to complete a new interactive experience where you will get to test drive Seismic for Meetings. Bring your laptop as you will be in the driver’s seat at this session. We will be serving ice cream and affogato as a mid-afternoon treat and we will be giving out prizes for training completion.

We’ll kick off Shift with our opening keynote from Seismic’s CEO Doug Winter, that takes you on a journey of pushing what’s possible for enablers and go-to-market teams.

Kick off Shift ‘24 by making connections with your peers poolside! This is an outdoor event, so dress accordingly. Drinks and dinner provided. Wristband required for entry.

Join us for a relaxing 30-minute yoga session outside on the lawn at the Marriott Marquis Hotel. Led by an experienced instructor you will learn that yoga is more than poses and movement. Welcome to all levels, you will be guided through breathwork techniques, accessible poses and conclude with a guided meditation. Take a pause from the day to help find balance, strength, and inner peace.

Join us for a relaxing 30-minute yoga session outside on the lawn at the Marriott Marquis Hotel. Led by an experienced instructor you will learn that yoga is more than poses and movement. Welcome to all levels, you will be guided through breathwork techniques, accessible poses and conclude with a guided meditation. Take a pause from the day to help find balance, strength, and inner peace.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Fuel your day with breakfast available on the Marina Terrace.

Are you someone who wants to take sales enablement to the next level at your organization? We invite you to join us for a hands-on session to complete a new interactive experience where you will get to test drive Seismic Learning. Bring your laptop as you will be in the driver’s seat at this session. We will have a hot breakfast buffet as well as an espresso bar and mimosa bar for attendees and will be giving out prizes for training completion.

Join Seismic’s Chief Product Officer Krish Mantripragada as he showcases Seismic’s latest innovations and unveils upcoming ones that bring AI-powered enablement to life and help transform your GTM execution. See how you’ll orchestrate wins, navigate change, and drive better outcomes with the power of the Seismic Enablement Cloud behind you.

Discover the latest advancements in Seismic Learning seamlessly integrated into the Seismic Enablement Cloud.

In this session, you’ll learn:

– Ways to measure your team skills and readiness to enhance their performance
– How to harness the power of AI to scale your onboarding, learning, coaching, and skill development
– How to provide your sellers with learning opportunities that fit their preferences

Chaos might be an expected part of any go-to-market organization, but it doesn’t have to be. Enablement is a critical component to overcoming GTM chaos and ensuring teams are built for long-term success.

In this session, you’ll learn:
– How to identify GTM chaos
– Best practices to use Seismic and enablement to overcome it
– The tools and use cases to start your content personalization journey
– How to evolve your content repository to personalize for different audiences

Strategic enablement is so much more than just controlling chaos and coaching reps. In this session, we’ll share how you can position yourself as a strategic partner to the entire business through what you think, say, and do as an enablement leader.
• Think: How strategy-first mindset can change your perspective and clarify your priorities
• Say: How to demonstrate the impact of your enablement team – and secure your seat at the table
• Do: How to streamline and scale your best practices and keep inclusion at the heart of your business

Explore the transformative power of enablement in the financial services industry. Discover how enablement enhances sales and service efficiency, boosts operational productivity, and delivers superior client experiences. You’ll walk away with actionable insights and best practices to harness the full potential of enablement and drive success in your organization.

Discover how Seismic’s analytics tools are transforming the way teams collaborate and make data-driven decisions. ServiceNow will showcase how Seismic analytics powers their entire GTM engine—from content creation to sales execution. Wrap up with an exciting demo and roadmap preview of upcoming product features.

Enablement is a mission-critical function for go-to-market organizations responsible for translating company strategy into reality and generative AI will propel this evolution forward. The introduction of generative AI has created an industry defining moment for GTM teams and it will change everything about the sales process from prospecting to meeting preparation, content and presentation development, to follow up and its why GTM teams need to start their AI investment today.

Learn how Seismic integrates meeting workflows with the broader platform to help sellers and advisors deliver personalized interactions that drive ongoing buyer engagement. Hear from Powerschool and Seismic experts on how effective meeting prep, presentations, and follow-ups foster connections and deepen engagement across the entire sales cycle, turning meetings into valuable learning opportunities.

In today’s fast-paced world, pushing the boundaries of what’s possible is more important than ever. This session equips participants with tools and strategies to design a skill development framework that meets current demands and prepares for future challenges. The session focuses on an innovative approach, that serves individual contributors and their people managers, and incorporates how to engage sponsorship. Attendees will learn to create a robust framework that fosters continuous growth and development.

Join this session to learn the secrets from a true enablement master, Sam Buitendag at Aerogen. In just 3 years, Sam stood up the enablement and commercial excellence function from scratch and rapidly transformed Aerogen’s go-to-market strategy, using her tried-and-true formula for driving behavior change. You’ll hear about how she’s been leveraging Seismic for Meetings and Seismic Programs to create strategic focus for sellers and marketers alike – and leave armed with her powerful insights to drive behavior change at your business.

Across the financial services industry, growing client relationships and attracting top talent is a key priority.. In this session, learn how Ameriprise has defined and expanded the role of enablement to support these important priorities. You will be provided with actionable ideas on how to leverage Email Blast, LiveSend, Engagement Center and Tiled MicroApps, all while finding new opportunities to increase engagement with your sellers.

Grab some grub! The Hub will also be open for anyone with extra time on their hands.

Join our financial services community for lunch on the Terrace! Back by popular demand, this lunch offers the opportunity to mix and mingle with your industry peers and our Seismic Financial Services team.

Unlock the full potential Seismic Learning and use it as a powerful engine for your enablement strategy! In this session, we’ll explore how to seamlessly integrate Learning into your existing or upcoming enablement programs. We’ll provide you with specific examples and frameworks from Seismic’s own enablement practitioners for building pre- and post-work, Practice, Certifications, and reinforcement content.

Whether you’re just starting with Learning or looking to elevate your current approach, this session will provide you with actionable insights and a roadmap to create a comprehensive enablement program that delivers measurable results.

Building and managing a content library is a crucial task for organizations that deal with a large volume of digital assets, such as documents, images, videos, and audio files. In this session you’ll learn how a well-organized and efficiently managed content library can streamline workflows, improve collaboration, and ensure that valuable content is easily accessible when needed right within your Seismic tenant.

If accelerating content production is your jam, we’ve got the gameshow for you. The contestants? Four Seismic teammates. Their goal? Get you to vote for their content automation use case as the best! Join this session to see demos and get step-by-step guidance for how to streamline content across your revenue team:
• Customer stories
• Product roadmaps
• Implementation kickoffs
• And more!

This session explores the strategic implementation of social selling techniques in the financial services industry, addressing both the opportunities and unique challenges faced by financial advisors and institutions. We’ll examine how social selling can be effectively leveraged to build trust, nurture client relationships, and drive business growth while maintaining regulatory compliance.

Join us to explore how Aura Copilot seamlessly integrates across the Seismic platform, driving teams to new levels of efficiency and productivity. We’ll dive into four core use cases—Discover, Create, Automate, and Advise—showcasing how AI transforms everyday workflows with real-world examples of Aura’s impact. Plus, learn how Aura is evolving through new integrations and upcoming expansions across platforms. Don’t miss this deep dive into the future of AI-powered enablement!

AI is transforming the way customer-facing teams learn, adapt, and succeed. In this panel, industry leaders will explore how AI is moving from being a disruptive force to an empowering tool that enhances every aspect of enablement that can lead to more resilient organizations and greater impact for trainers. From smarter training programs to AI-driven coaching and faster content creation, discover how AI is unlocking new possibilities for reps to perform at their best. Join us to learn how you can harness AI to drive innovation, streamline processes, and empower your teams for the future.

In an increasingly dynamic world, it’s harder than ever for global organizations to empower their revenue teams to adapt and thrive. Join us to hear how Expedia leveraged transformational enablement to elevate their sales force across different generations, verticals, and geographies – from signing up with Seismic during the COVID pandemic, to successfully scaling their enablement strategy, to achieving continuous global growth.

AI is quickly transforming the financial services industry. Learn more about how Seismic’s AI innovations are helping financial services companies increase revenue, reduce time spent on admin activities and deliver better client experiences.

Unlock the full potential of your sales ecosystem with Seismic’s cutting-edge platform. Join us for a workshop where we’ll explore how our platform’s evolved to meet the demands of enterprise sales teams. Learn from customer experience as they share how they’ve harnessed Seismic to drive content and learning at scale. By the end, you’ll know how to plug your tools into Seismic and take your sales enablement to the next level.

In today’s evolving B2B landscape, revenue enablement leaders often find themselves struggling to secure a meaningful place in strategic decision-making processes. But is the goal merely to obtain a seat at the table, or is it about having a voice that truly matters? What if no table exists to join in the first place—should you build your own?

This live, on-stage podcast recording will explore these crucial questions, debating whether the focus should be on claiming a seat, amplifying your voice, or creating a new platform altogether. Our expert panelists will share insights on how to strategically navigate organizational dynamics, forge influential collaborations, communicate effectively, and recalibrate approaches to drive outcomes. We’ll dive into practical strategies for enablement leaders to secure their role as strategic partners, from mastering stakeholder alignment and demonstrating impact to celebrating wins that resonate with leadership.

Join us to discover how to not only get to the table but also shape the conversation and outcomes.

Join master photographer Platon as he shares a career’s worth of lessons learned from capturing the world’s most prominent figures. Sharing the stories behind his iconic portrait sessions, Platon teaches audiences how to spot opportunities for meaningful connection – revealing his near-foolproof way of breaking down barriers. His presentation places a few audience members into the frame, as he emphasizes building teams and creating a sense of belonging that propels people and organizations forward.

Join us in The Hub to kickoff the evening with our partners! Delicious drinks and snacks provided.

Invite-only for our advocate community.

Stand Up Paddle Boards, Single Person Kayaks and Double Kayaks are available for use. Equipment is first come, first serve.

We will offer 30 minute sessions and will have 25 slots per session.

Fuel your day with breakfast available on the Marina Terrace.

Join us for a morning of inspiration and connection at the Bubbles & Brilliance: Women in Enablement Networking Brunch. A special event designed for women in enablement. This gathering provides a unique opportunity to network with fellow professionals, share insights, and explore strategies for driving success in the enablement field. Enjoy a delicious brunch & mimosa while engaging in meaningful conversations and discovering new ways to elevate your career and impact. Whether you’re looking to connect with industry leaders or simply recharge and refocus, this event is the perfect blend of nourishment and networking.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Join Seismic’s President and Chief Revenue Officer Hayden Stafford as he explores how to shift your focus beyond alignment by equipping sales, enablement, and marketing leaders with real-time data, actionable metrics, and predictive insights to drive success.

Are you looking to grow your learning programs but are challenged by tech sprawl and complexity that leaves sellers disengaged? Join Mark Bussell from Jostens as they share how they leveraged the Seismic Enablement Cloud to implement the right tools, optimize processes, and focus on impactful activities to scale learning across their distributed teams. Gain insightful advice on navigating competing priorities and aligning with cross-functional teams that you can take with you to improve your enablement strategy.

Buyers are harder to reach than ever before. They don’t answer unknown callers. They don’t respond to prospecting emails or InMails. While most firms try to squeeze incremental improvements from traditional practices, a great opportunity lies largely untapped: Buyer-Centric Social Selling. It’s nothing like old approaches to social selling and Enablement teams are leading the way.
Buyer-centric social sellers become the rare sellers that buyers *actually want* to speak with. They build reputation, relationships, and trust at scale. They’re seen, heard, and understood in our extremely noisy, competitive world.

In this session you’ll:
• Learn why so many firms struggle to sustain social selling and employee advocacy success and what the emerging leaders do differently
• Understand why Enablers are ideally positioned to lead this important change
• Go deep into executive sponsorship, program launch, measurement and more
Cameras up! Leave with five tips to take back to improve your people’s LinkedIn game immediately
Key topics include:
Defining social selling and its role in modern B2B sales strategies
Integrating social selling activities into the enablement process
Best practices for building a professional brand and network on social platforms

Over the last two decades, technology has revolutionized enterprise B2B buying and selling. But the biggest revolution yet — artificial intelligence — is unfolding right now. In this session, we’ll dive deeper into responsible AI methodology, the requirements for enterprise-grade generative AI, and how the AI revolution will transform the buyer journey and how businesses go to market.

With compliance front and center for every financial services institution, how are customers leveraging Seismic as part of their stack to adhere with compliance requirements efficiently? Find out in this session.

Unlock the secrets to enablement success with Seismic Programs, a new platform designed to empower teams to manage and optimize their go-to-market initiatives. Discover how it offers a centralized hub for organizing activities, monitoring performance, and leveraging data-driven insights to drive strategic change and achieve tangible business outcomes.

The landscape of enablement is shifting, moving beyond traditional onboarding to embrace a model of continuous learning that drives sustained growth and success. In this session, learn how to transform your enablement program into a strategic asset that drives outcomes over output. Industry experts will share practical insights on gaining executive buy-in, integrating technology, measuring impact, and fostering a culture of continuous improvement. Walk away with the tools to future-proof your enablement strategy and empower your organization to thrive in a rapidly changing market.

What’s the #1 thing you want your sales team to focus on this year? How do you define success? In this session, we’ll hear three sales and enablement professionals share how they foster sales excellence in their organizations. From facilitating rapid sales team growth, to onboarding and everboarding reps, to manager-first training, you’ll get a glimpse of their strategies, processes, and plans, so you can apply their best tips & tricks to your business.

As digital buying becomes more common, companies
turn to Digital Sales Rooms (DSRs) to increase seller-customer engagement that drives increased revenue. Want to take advantage of this modern tool for buyer engagement, but don’t know where to start? Join this session to listen to Oracle’s story about how they rolled out DSRs and the best practices they’ve learned along the way.

Client meetings are the most important component of delivering against an organization’s value proposition. Most advisors, relationship managers, and other client-facing professionals spend a large percentage of their time completing admin tasks associated with client meetings. Learn how Seismic can be used to streamline meeting preparation, delivery, and follow-up to maximize these opportunities.

Dive into the future of content creation with Seismic’s AI-powered Library and Content Management system. Join us as we explore how AI technology revolutionizes the way enablers and marketers generate, organize, and distribute content. Discover how Seismic’s advanced AI capabilities streamline workflows, optimize content production, and drive efficiency, enabling teams to deliver high-quality materials at scale. Don’t miss this opportunity to see what Seismic is planning to help unlock the full potential of AI in your enablement and marketing efforts.

Grab some grub! The Hub will also be open for anyone with extra time on their hands.

Sales methodology is a critical topic for enablement professionals and one of the largest, most strategic programs that enablement organizations are asked to support. However, it can also be a complex and confusing topic. In this session, we will answer several critical questions for enablement leaders and practitioners:
What is a sales methodology?
Why is sales methodology a valuable enablement initiative?
What are the critical success factors for a good methodology deployment?
How can you ensure that you get value from your investment in methodology?
How can technology support methodology deployment and success?

Having data is one thing, but knowing how to harness its power is another. Join us as we dive into real-world examples of leveraging Seismic Learning and LiveInsights data to truly measure the impact of your learning program. Discover how to use data on lesson completions, page views, and behavioral changes to uncover valuable insights into your program’s effectiveness. Walk away with practical strategies to optimize your learning initiatives and drive tangible results, ensuring your efforts make a meaningful difference.

In this session, you’ll discover how to move your enablement function beyond the tactical level and into a powerful, strategic, outcome-driven operation aligned with overarching business goals that garners consistent executive buy-in. Leveraging industry-leading benchmarks and cutting-edge research, our enablement strategy experts will guide you through the next phase of your maturity, helping you secure a seat at the table and lead your organization toward success.

Are you ready to elevate your enablement strategy and deliver the insights that matter most? This session is your chance to transform your enablement function into a powerful, data-driven force that your CRO trusts to deliver real business outcomes. You’ll dive into proven best practices for measuring and reporting on the effectiveness of your field plays, product launches, and onboarding programs—ensuring you have the data to demonstrate success and drive strategic decisions. Plus, you’ll discover how to leverage Seismic Programs to enhance your team’s performance and walk away with actionable steps that will solidify your role as a key strategic partner at the executive table.

Meet members of the Seismic team from Product, Design, and Services, as well as your industry peers, and into the weeds of enablement, regardless of where you are in your journey, to discuss how we’re building for the future of enablement in Financial Services.

Dive into Seismic’s vision for the future of Digital Sales Rooms (DSRs). We’ll explore how we’re evolving to meet your needs—focusing on user access control, more impactful buyer interactions, and streamlined content updates. Get a glimpse of what’s next in digital sales enablement & and, hear from an enablement pro on how these enhancements will transform buyer experiences and set new standards in digital sales.

Meet the team that is building Seismic Learning with members from Product, Design, and Services in an “ask me anything” environment.

Come engage with members of the Seismic team from the Product, Design, and Services teams, as well as your industry peers, to get into the weeds of enablement, regardless of where you are in your journey.

Whether you want to discuss setting up a content library, how we’ve architected Seismic Aura, or how to better meet the growing needs of sellers in a complex world, take this opportunity to engage in a one-on-one environment.

This panel will explore how financial services customers use Email Blast and Templates to increase efficiency and ensure compliance for scaled, personalized outreach.

In today’s digital-first B2B landscape, static content is no longer sufficient to capture and retain the attention of discerning buyers. This webinar explores the transformative power of interactive content in B2B marketing strategies. We’ll delve into how interactive elements can significantly boost engagement, provide valuable insights, and guide prospects through complex buying journeys.

Meet subject matter experts from our Product, Enablement, and Services teams in an “ask me anything” environment, focusing on best practices for optimizing strategic initiatives, powering content personalization at scale, enterprise-grade AI for B2B, and other key topics.

Join America’s most prominent female sportscaster, Erin Andrews, as she sits down with Seismic’s CMO, Paige O’Neill to discuss what it means to push what’s possible. Erin is an award-winning broadcaster, entrepreneur, and cancer survivor who’s emerged as a bold voice for women’s issues including cervical cancer and fertility. Make way for an insightful conversation about overcoming obstacles, pushing boundaries, and shattering expectations.

Join us in The Hub to kickoff the evening with our partners! Delicious drinks and snacks provided.

The party doesn’t stop when the content does! We’re going offsite to close out Shift 2024.