The challenge
Multiple content repositories created an inconsistent customer experience
Nearly 1,000 pieces of content lived in various portals for Elekta’s sales and marketing teams. Sales wasn’t sure where they should go to look for the content they needed. Meanwhile, marketing had no visibility into what was being used or what was working for sales to close a deal. Spending lots of time searching for the right materials did more than reduce productivity. The lack of consolidation meant creating content on the fly, leading to inconsistencies in Elekta’s customer experience.
The solution
Integration with Salesforce to deliver impactful materials specific to customer needs
Seismic’s sales enablement platform integrated with Salesforce.com to automatically deliver content and presentations to improve the experience for both sales and prospective customers. Through this integration, marketing gained measurable insights to understand what works and when.
Julio Lima
Sales and Marketing Coordinator
Results
Personalised customer experiences
Implementing Seismic’s platform allowed for an open dialogue between sales and marketing, leading to a 350% increase in content usage and higher quality, personalised customer experiences.
