Enablement Assessment Hub
Transform your organisation’s enablement programme with the resources below. Move from the earliest stage, Control Chaos, to the most mature stage, Drive Transformation, so you can, so you can optimise initiatives and drive outcomes for your organisation.
For each Enablement area, pick the topic that best corresponds to the current maturity level at your organisation.
Programme Overview
What best describes the current state of your organisation’s sales enablement programme?
- Phase 1 – Control Chaos: How sales enablement solves content chaos
- Phase 2 – Understand Impact: Understanding Impact on the path to enablement maturity
- Phase 3 – Drive Transformation: The apex of sales enablement maturity
LEADERSHIP BUY-IN
How does leadership in your organisation view sales enablement?
- Phase 1 – Control Chaos: Why sales enablement is worth prioritising in 2024 and beyond
- Phase 2 – Understand Impact: How to champion sales enablement software in your organisation
- Phase 3 – Drive Transformation: How to Effectively Engage Your Executive Team to Win More Deals
OPERATIONAL ALIGNMENT
What level of alignment exists between your marketing and sales teams?
- Phase 1 – Control Chaos: The Power of a Strong Sales and Marketing Relationship
- Phase 2 – Understand Impact: 6 Best Practices for Aligning Sales and Marketing
- Phase 3 – Drive Transformation: Tomorrow’s Enablement for Today’s Leaders
READINESS – ONBOARDING
How would you describe your onboarding process?
- Phase 1 – Control Chaos: The Four E’s Of Successful Onboarding
- Phase 2 – Understand Impact: Increasing Seller Efficiency to Drive more Revenue
- Phase 3 – Drive Transformation: Enables Revenue Growth and Streamlines Operations
READINESS – CONTINUOUS DEVELOPMENT
How would you describe your ongoing coaching and enablement programme?
- Phase 1 – Control Chaos: Driving effective enablement through blended learning
- Phase 2 – Understand Impact: 10 sales coaching tips to elevate your impact
- Phase 3 – Drive Transformation: The Impact of AI in Learning and Development with Juliana Stancampiano
BUYER ENGAGEMENT
How are your sellers engaging with prospects/customers?
- Phase 1 – Control Chaos: Buyer engagement guide
- Phase 2 – Understand Impact: Enabling Effective Buyer Engagement
- Phase 3 – Drive Transformation: Samantha McKenna on Being a Seller Buyers Actually Want to Speak to
CONTENT MANAGEMENT
Where do your field teams go to find content?
- Phase 1 – Control Chaos: Sales content management best practices
- Phase 2 – Understand Impact: 5 tips to guarantee sellers use the freshest sales content
- Phase 3 – Drive Transformation: Easily publish, update, and expire your content with Seismic
CONTENT ORGANISATION & DISCOVERY
Is content organised and easy to find for each selling situation?
- Phase 1 – Control Chaos: Mapping Content to the Customer Journey
- Phase 2 – Understand Impact: What is content governance and why does it matter?
- Phase 3 – Drive Transformation: Simplify content sharing with Digital Sales Rooms
CONTENT PERSONALISATION
How do your teams build personalised presentations for different buyers?
- Phase 1 – Control Chaos: The power of personalised content in sales
- Phase 2 – Understand Impact: The Personalisation Payoff
- Phase 3 – Drive Transformation: Improving Efficiency with Seismic’s Top Content Personalisation Use Cases
CONTENT EFFECTIVENESS
How do you assess the effectiveness of your content?
- Phase 1 – Control Chaos: An Introduction to Sales Content Analytics
- Phase 2 – Understand Impact: How to measure sales enablement success
- Phase 3 – Drive Transformation: The Silver Bullet for Enablement ROI: The undebatable method of measuring Enablement impact