About this Guide
Content is the backbone of marketing teams across the globe. Not only does content creation cost less than traditional marketing efforts – 62% less to be exact – it also provides 3x as many leads for the investment.*
So, what’s the problem with content? For content to be worth the investment, it needs to result in a measurable return. Historically, that’s been difficult for marketers to measure.
This guide unlocks the answer to the often-asked question, how much revenue is your content generating?
*according to Demand Metric
What you’ll learn
- The most relevant content usage statistics to pay attention to
- The terms, statistics and analytics used to measure content engagement
- How to actually prove the ROI of your content across the sales and marketing funnel