The Personalisation Payoff

About this Report

When the pandemic happened, it made digital interactions between buyers and sellers an overnight necessity. And despite this sudden change, buyers still expected a highly personalised experience from the sellers reaching out to them.

To find out just how important personalisation was during that time – and presumably still is given that buyers and sellers now prefer to interact remotely rather than in person – we looked into how much more our customers leveraged Seismic’s personalisation solutions and the levels of buyer engagement they saw as a result.

The findings are striking.