Selling your products and working with buyers online can be challenging. So, when it comes to selling virtually, we recommend these best practices in order to best engage with buyers:

1. Be prepared — know who your buyer is and where they are in their journey.
2. Deliver personalized and relevant materials.
3. Use data to see what is working.
4. Test and optimize your content over time.
5. Prepare to add value over the long haul.

There are several virtual selling tools that organizations should offer their sellers for maximum productivity. These include video platforms, social selling tools, content management systems, and online training. Remember, sellers should also know how to best use each tool before interacting with a buyer.