Whether you’ve tuned into every minute or are new to the Go-to-Market Magic scene, join us as we revisit key insights from 13 episodes of the show.

We switched things up by inviting two guests to this roundtable episode — Steph White from Loopio and Rebecca Reyes from IBM — to hear from companies both big and small about AI and the expanding scope of enablement beyond sales.

When was the last time you involved executive leadership in your sales process? If it’s something that feels daunting, nerve-wracking, or like too much work, this episode with Seismic’s own Chief Business Officer, Toby Carrington, is for you.

What are the best and brightest minds in enablement talking about these days? In this special episode, we’re taking a pulse on the enablement industry and hearing directly from enablement pros from Loopio, Sands Capital, Bank of America, UPS, Experian, Proofpoint, and, of course, Seismic too.

It’s time to stop focusing on pipeline growth. Yes, you read that right. In this episode, Mark Kosoglow, CRO at Catalyst Software, shares his perspective about why you should be focusing on customer success instead of inbound pipeline. It’s shaking up the industry by encouraging revenue leaders to truly focus on the incremental value — and revenue growth — that customer success teams can deliver.

There’s a lot of talk about how AI can be used for content creation and productivity, but what about for learning? Juliana Stancampiano, CEO of Oxygen Experience, shares her perspective.

Enablement ensures your team is well-prepared and efficient in their efforts. Evangelism taps into the power of customer advocacy. Ivanti’s Chief Evangelist and VP of Global Enablement, Paul Norford, explains why both drive sales and foster loyalty.

What role does influencer marketing play at one of the biggest B2B software companies in the world? Find out as Ursula Ringham shares insights from her 10 years building an impactful program as Head of Global Influencer Marketing at SAP.

Josh Bersin, a global industry analyst and industry thought leader in HR and training, shares his insights on the evolving landscape of sales training and the impact of technology in the sales process.