Waltham, Mass. and San Diego – May 15, 2017 – Brainshark, Inc.  and Seismic today announced a strategic partnership to help organizations improve sales team effectiveness with a unique, end-to-end sales enablement solution. The forthcoming technology integration will bring together the best of Brainshark’s training, coaching and content authoring capabilities with Seismic’s advanced solution for sales content management and personalization. Together, the partnership will empower salespeople to work smarter and drive more effective sales conversations than ever before.

For many large organizations, ineffective training programs and sales content result in lost deals and demoralized work forces. The combination of Brainshark and Seismic solves these issues by equipping joint customers with the training, coaching and content resources reps need, when and where they need them. The integrated solution will provide an efficient and effective experience for customers in three key ways:

  • Creating dynamic and rich media sales content to help reps better prepare for conversations, progress deals and accelerate sales cycles.
  • Dramatically improving reps’ ability to achieve mastery of critical knowledge and skills with superior training and coaching capabilities.
  • Improving win rates by automatically recommending the right personalized, voice-enriched sales content to sales reps for distribution to the right person at the right time.

“SiriusDecisions research indicates that 74% of organizations with sales enablement functions intend to increase their investment in this area in the coming year. This finding is not a surprise as we see B2B companies placing top priority on driving rep productivity through improved management of sales talent, assets and communication,” said Heather Cole, service director for sales enablement strategies at research and advisory firm SiriusDecisions. “Rep effectiveness and efficiency is directly correlated to their ability to easily access knowledge and resources that drive deals forward. Simplifying this rep access through deep integrations of disparate systems is a must for a seamless experience.”

The benefits of the partnership will give sales enablement, sales operations and marketing professionals the ability to create and manage personalized, voice-enriched content for all sales enablement initiatives. The integration will also provide salespeople with easy access to a single source of truth for all their training, coaching, and collateral. This holistic approach will allow for greater insight into the resources that keep reps prepared, resonate with buyers and drive sales.

“Sales readiness and sales content management continue to be among the biggest areas we see affecting sales productivity,” said Greg Flynn, Brainshark CEO. “As companies grow, these challenges only become more complex. That’s where a comprehensive approach to addressing these problems becomes more important than ever. This partnership with Seismic is about providing customers with a powerful solution to not only arm their salespeople with the right content, but to also ensure they’re always prepared with the knowledge and skills to use those resources effectively and consistently win more deals.”

Doug Winter, Seismic co-founder and CEO, said: “In the age of the informed buyer, each stage of the sales cycle is bolstered by timely, personalized content, delivered with confidence and proficiency by the seller. For large enterprises to deliver this experience to buyers at scale requires world-class readiness and enablement platforms, something this partnership will facilitate for joint customers across the globe.”

For more information on the Brainshark and Seismic partnership, read the blog post from Greg Flynn and Doug Winter, or visit www.brainshark.com or www.seismic.com.


About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.


About Seismic

Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates. Seismic is the only sales enablement platform powered by machine learning algorithms and the award-winning LiveDocs® technology, which automates the creation of personalized sales materials within seconds. Real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps close deals, further aligning marketing and sales efforts. Headquartered in San Diego and with more than 250 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.


To see how Seismic is being used by firms in your industry, visit http://www.seismic.com.