Traditional Search is Dying as Sales Organizations Make Way for ‘Context’

If you haven’t yet paid attention to contextual search, it’s time you did. Contextual search is a form of web-based search whose results are based on their value to the user rather than their relevance to the query, as with traditional engines. And it’s nothing new: Leading companies have been developing and investing in this functionality for years.

Clearly, those companies have no doubt that contextual search will eventually fundamentally change the way we search and locate information and content, both personally and professionally, especially for sales and marketing organizations. What’s more, contextual search isn’t some futuristic possibility. Companies today, right now, are using it to drastically increase the efficiency and effectiveness of their sales and marketing teams; and laggards will soon be far behind the curve.

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