Sales acceleration technology — catalyst to the burgeoning sales revolution
The growing power of data collection and predictive analytics makes the technology behind sales acceleration the greatest tsunami impacting business today.
If you Googled the term “Sales Acceleration” back in 1999, you would have received less than 15 results. Today, there are more than 3 million. In fact, investments for sales acceleration technologies now exceed $1.2 billion, including more than $40 million of funding made within the past two months. “It’s like nothing that salespeople have ever seen,” says Jim Lundy, founder and CEO of Aragon Research.
According to the American Society of Training and Development (ASTD), U.S. companies spend nearly $20 billion a year on sales training alone, making it imperative that the technology created does better at helping sales understand the buyer’s journey. “There is a need to empower sales teams with new business applications so they can interact cleanly and succinctly, with both clients and prospects…there is an unstoppable need for this and the industry is only going to get hotter,” said Lundy.
Product development will continue to be advanced by the ongoing evolution of sales acceleration platforms; data-driven insight and predictive analytics technology are now pre-eminent and causing entire industries to move towards an accelerated sales economy.