New Email Integration Deepens Level of Personalization and Shortens Sales Cycles

SAN DIEGO, CA–(Marketwired – Sep 1, 2015) –  Seismic, the leading end-to-end sales enablement solution, today announced Seismic for Outlook, enabling sales reps to access contextually-relevant sales collateral from within Microsoft Outlook. Seismic’s Outlook integration allows sales reps to find the right follow-up materials such as case studies, tear sheets, presentations or proposals without leaving the world’s most popular business email application. With Seismic for Outlook, customers can eliminate time wasted searching for and customizing the right content, resulting in shortened sales cycles and increased win rates.

Seismic customers who use will also have the added benefit of seeing Suggested Content within Outlook, which serves highly-targeted, contextually-relevant content for recipients by leveraging Salesforce data, making it easier than ever before to deliver the right message to the right person at the right time. Suggested Content can be configured to include any data source or CRM solution, including Microsoft Dynamics, Excel, and more, so the right content finds reps at the right time and personalizes itself, directly in Outlook.

“The hallmark of high performing sales organizations is a never-ending pursuit to improve the productivity of their salespeople. This includes looking for ways to reduce the time reps spend on finding the right sales content. To date, most sales asset management (SAM) solution providers have focused on imbedding guidance within the SFA and CRM tools used by reps. The problem is, reps only spend a fraction of their time working in SFA/CRM tools — our research shows that reps spend considerably more time in their e-mail and calendaring tools,” said James Ninivaggi, service director, Sales Enablement Strategies Service, Sirius Decisions. “That is why we developed the concept of Activity-Based Enablement — simply put, providing reps with the enablement they need within the activities they do and the tools they use each day. Solution providers that look to integrate with email and calendaring tools are an example of Activity-Based Enablement in action — helping improve rep’s productivity where and how they work.”

Sales reps spend almost 30 hours per month searching for and creating sales materials, according to International Data Corporation. With Seismic for Outlook, sales reps have a single place to search for, create, personalize and send content to prospects, as well as understand how prospects are interacting with that content. These productivity gains are equivalent to instantaneously adding 16% headcount to your sales team, while also increasing customer engagement.

Key Benefits of Seismic’s New Features Include:

  • Sales collateral is automatically served to sales reps without leaving Outlook
  • Tracking analytics notify reps when a prospect has viewed follow-up collateral and for how long
  • Salesforce integration allows reps to see suggested content that is contextually-relevant for that recipient
  • Sales collateral automatically personalizes itself with Seismic’s LiveDoc feature within Outlook

“We’re committed to creating a seamless experience between Seismic, email and CRM so that sales reps have everything they need at their fingertips to close more deals quickly and intelligently,” said Seismic CEO Doug Winter. “By empowering sales reps to easily find, create, and share contextually-relevant content from wherever they work, sales reps can shorten the sales cycle and increase win rates.”

Seismic will demonstrate these new capabilities at Dreamforce. Visit our booth #N1132 or contact Laura Mulhall at to schedule a demo.

About Seismic
Seismic is the leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness by delivering the right content at the right time on any device. By creating, customizing and analyzing sales materials with Seismic, our customers dramatically increase time spent selling and improve win rates. With offices in San Diego, Boston, Melbourne and New York, Seismic is privately held by its three-time serial entrepreneur executive team and leading venture capital firms JMI Equity and Jackson Square Ventures.