With sustained annual triple-digit customer retention rates, company also announces first CMO, aggressive 2018 hiring plan
SAN DIEGO, February 7, 2018 –Seismic, the leading global sales and marketing enablement solution for financial services, today announced that they added 50 asset management firms to their client roster in 2017. The annual growth brings the total number of asset managers using the solution to over 140, which includes 15 of the top 25 global firms by AUM. Net customer retention for Seismic in 2017 was 118 percent, helping the company secure 97 percent year over year revenue growth.
“2017 made it apparent: Sales enablement as a practice is now a necessity, both among asset managers specifically and financial services firms at large,” said Craig Dunham, VP and GM of financial services at Seismic. “Ensuring that relationship managers and distribution teams have access to and are sending the best and automatically compliant collateral to clients every single time has yielded incredible bottom line benefits for firms, and there is no platform that offers a way to more effectively realize those benefits than Seismic.”
With such sustained rapid growth, the company also announced today that it has hired former Guidewire Software (NYSE: GWRE) CEO and founder John Raguin as chief marketing officer. Raguin brings more than 20 years of technology executive experience to Seismic’s leadership team. In addition to founding Guidewire Software, which he led from inception to $150 million in revenue and pre-IPO, Raguin held management roles at Ariba (acquired by SAP) and MRO Software (acquired by IBM) and was a partner at venture capital firm F-Prime Capital. Raguin will lead global marketing strategy at Seismic.
Seismic also plans on hiring 190 people in 2018, with the majority of new positions allocated towards product and engineering teams, which currently make up about one-third of Seismic’s 350-person headcount. Seismic also plans on growing international efforts, including in the company’s recently launched Sydney, Australia office.
Customer and product recognition
Seismic made significant investments in its product in 2017 to further align marketing and distribution teams and facilitate exceptional client experiences. The company announced new technology partnerships with marketing automation platforms Marketo and Oracle Eloqua, designed to help marketers directly tie their efforts to revenue. Seismic also strengthened ties with existing partners Microsoft and Salesforce to further ensure that content can be accessed in any platform commonly used by distribution teams, and that machine learning and artificial intelligence technologies could be used to streamline additional manual processes.
As a result of continued product innovation, Seismic won Best Document Management tool in the 2017 WealthManagement.com Industry Awards and was named Best Cloud Solutions Provider in the Mutual Fund Service and Technology Awards.
With asset management customers seeing upwards of 98 percent saved in time spent creating content, many Seismic customers have also won awards for their implementation and use of Seismic. In 2017, Seismic customers won both Best Collateral Strategy and Best Personalization Strategy in the 2017 Gramercy Institute Financial Marketing Strategy Awards and Best Innovation in Retirement Communications in the 2017 MFEA Star Awards.
“Our financial services customers have realized that the old way of doing things is no longer a sustainable path forward for their firms. They have instead turned towards technologies like Seismic that have proven, substantial time-saving and sales effectiveness benefits,” said Dunham. “In 2018, firms that are planning a technology-enabled future will further differentiate themselves from competitors, and we are excited to be at the forefront of such a fundamental change in this industry.”
Seismic is the leading global sales and marketing enablement solution for financial services firms. Seismic’s platform gives asset and wealth management firms and business banks the ability to deliver the right client content at the right time, facilitating a world-class client experience. With Seismic, marketing teams are automating the personalization and delivery of client-facing materials via machine learning and Seismic’s award-winning LiveDocs® technology, which are automatically accessed by distribution teams at any time, on any device, and always fully compliant, allowing them to spend more time developing and nurturing client relationships. Headquartered in San Diego and more than 350 employees across the globe, Seismic is privately held by its founding executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
For more information about Seismic’s sales enablement solution, please visit www.seismic.com.