NEW YORK, Jan 12, 2016 – Seismic, the leading content automation solution provider for wealth managers, has identified five trends that it believes will play a significant role in financial technology in 2016:
- A growing focus on measuring what works. Content is being digitized and distributed over all kinds of platforms and in all manner of formats. New tools are introducing more robust measuring capabilities into the process, including real-time analysis of content usage and engagement, giving marketing teams more granular insight into what’s being used in the field. Quickly understanding what works and what doesn’t will prove to be invaluable in helping to develop client relationships and generate new business.
- Robo advisors and content automation start talking. In-house or third-party, more and more wealth managers will roll out “robo” advice tools in one form or another during the year. As these tools come online, organizations that are able to integrate automated advice with relevant and targeted marketing content will gain a distinct competitive advantage when it comes to communicating with clients.
- Millennials drive new investments in technology. A significant portion of technology spending will continue to be driven by firms investing in mobile- and social-based platforms, with a particular emphasis on driving greater staff adoption of these tools so they’re able to engage with millennials in ways they prefer and expect.
- Automation is now in the compliance conversation. Recent innovations in automation technologies will assist firms dealing with ever-growing compliance requirements, driving increased demand for tools that can automate the inclusion of the right compliance language and disclosure notices in marketing materials. New efficiencies and competitive advantages will go to the firms that are first to automate these manual and error-prone processes.
- Convergence. As more new platforms are introduced to address various aspects of the client management process, multi-platform and integrated technologies will be increasingly important. The close integration of CRM and content automation – which in turn leads to a more personalized customer experience – is one example.
“We’re in an incredibly innovative period in technology development for wealth management,” said Doug Winter, founder and chief executive officer at Seismic. “This year we are going to see the rapid adoption of new technologies designed for those who desire a more personalized client experience, more efficient use of resources, and the ability to free up key advisor and marketing personnel, allowing more time to build relationships with clients and generate new business. We expect that our core competency, content automation, will be at the center of much of this innovation.”
Seismic is the leading provider of content and data automation solutions to institutional financial services firms worldwide. Seismic’s platform gives asset management companies, wealth advisory firms, and banks reliable and scalable ways to improve their marketing and distribution efforts. With automated production, simplified access, and innovative delivery, Seismic helps firms get the right content to the right people at the rights times on the right devices. With offices in Boston, Chicago, New York, San Diego, and Melbourne, Australia, Seismic is led by a team of experienced entrepreneurs and is backed by leading venture capital firms JMI Equity and Jackson Square Ventures.