New Features Allow Marketers to Deploy the Right Content at the Right Time and Increase Visibility Into the Sales Funnel
SAN DIEGO, CA–(Marketwired – Dec 17, 2015) – Seismic, the leading sales enablement solution, today announced the addition of a Marketing Suite to its platform that enables marketers to consistently deliver winning content to sales teams for each interaction. With these new enhancements, marketers have the tools they need to deploy customized, compliant content, as well as the ability to analyze how sales teams use that content, ultimately shortening the sales cycle, improving win rates and increasing customer retention and satisfaction.
Marketers play a critical role in arming enterprise sales teams with the right messaging and content to win new business. Yet, SiriusDecisions found that only 35 percent of content created by marketers is actually used by sales, and marketing teams lack visibility into what content is being used and is most effective at closing deals.
To address this problem, Seismic has announced new enhancements to its platform, the Marketing Suite, that support the entire content lifecycle, enabling marketing to be more efficient and scalable and sales to be more productive and effective.
Key benefits and features include:
• A comprehensive content management foundation that reduces the time it takes to create, organize and deliver content to a wide audience. Marketers can manage content assets centrally in a cloud-based library, and collaborate on content with enterprise-class workflow, versioning and expiration capabilities.
• Sophisticated analytics that provide real-time visibility into content effectiveness, ensuring marketers are creating and serving up content that closes deals. Individual, team and document-level analytics with custom metrics allow marketers to see how content is being used in the field and remove unused or underperforming content.
• Innovative data integration and re-usable content assets that boost marketing efficiency and consistency. Seismic’s LiveDoc capabilities pull data from CRM systems, spreadsheets and databases to ensure content is always up-to-date and relevant to the client experience, while shared and reusable content allows marketers to create and maintain single pieces of content and disseminate that content throughout the organization.
“When leading sales enablement for a 3,000-rep team prior to Seismic, I experienced the major challenges that all marketers face: getting the right content into the hands of reps as efficiently as possible without the adequate tools to do so. This is a huge problem that no sales enablement solution I had ever encountered could address, but is one that Seismic’s Marketing Suite solves head-on,” said Dave Myron, vice president, Product Marketing, Seismic. “By strengthening the connection between sales and marketing teams, Seismic is ensuring sales is in the best position to deliver personalized, one-on-one messaging and improve every aspect of the customer relationship.”
Seismic is the leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness by delivering the right content at the right time on any device. By creating, customizing and analyzing sales materials with Seismic, our customers dramatically increase time spent selling and improve win rates. With offices in San Diego, Boston, Chicago, Melbourne and New York, Seismic is privately held by its three-time serial entrepreneur executive team and leading venture capital firms JMI Equity and Jackson Square Ventures.