The CRO Playbook

Browse the Playbook

About this Playbook

According to Forrester, today’s buyers have more control over the sales cycle than ever before. Sixty two percent of buyers in 2017 said they could develop selection criteria and finalize a vendor list based solely on digital content.* And that was more than five years ago.

So, how can chief revenue officers (CROs) be exceptional at their jobs and drive predictable, sustainable revenue growth for their organizations?

We asked today’s top revenue leaders and industry experts for tips on how to answer that very question.

*The Ways And Means Of B2B Buyer Journey Maps: We’re Going Deep at Forrester’s B2B Forum, Forrester Research, Inc.

What you’ll learn

  • How to drive steady revenue growth in the age of modern buying
  • New ways to meet (and exceed) your sales targets
  • Why accelerating time to close is key to your success as a CRO

Browse the Playbook