About this Guide
Businesses don’t just buy products from other businesses; they invest in relationships. They want an expert partner who’ll play a consultative role in the sales process.
To fulfill that role, B2B sales reps need to be quick learners, savvy digital communicators, and able to personalize the buyer’s experience from start to close. And for that, they need enablement technology.
What you’ll learn
- To prioritize learning, and make it scalable yet individualized
- To know what digital channels B2B buyers are using and how to leverage them
- How technology can enable and streamline personalization