The Definitive Guide to Content Analytics

Download the Guide

About this Guide

Content is the backbone of marketing teams across the globe. Not only does content creation cost less than traditional marketing efforts — 62% less to be exact — it also provides 3x as many leads for the investment.*

So, what’s the problem with content? For content to be worth the investment, it needs to result in a measurable return. Historically, that’s been difficult for marketers to measure.

This guide unlocks the answer to the often-asked question, “how much revenue is your content generating?”

*according to Demand Metric

What you’ll learn

  • The most relevant content usage statistics to pay attention to
  • The terms, statistics, and analytics used to measure content engagement
  • How to actually prove the ROI of your content across the sales and marketing funnel

Download the Guide