REPORT
State of Sales Enablement: Sales Operations and Salestech Report 2023
Examine the challenges and opportunities faced by growth leaders.
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About this Report
Leading organisations are adopting sales enablement as a strategic approach to unite their sales, marketing and operation teams around the common goal of providing salespeople with the right resources, content, processes, and technology required to engage with prospects and customers throughout the buyer’s journey to sell effectively. We have teamed up with Learning Experience Alliance (LXA) to develop the first edition of the State of Sales Enablement Report.
In this report we look into the current state of the industry, based on a survey of sales and growth leaders. Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business objectives.
What you’ll learn
The report looks into a number of issues around sales enablement, including:
- Sales enablement maturity
- Building a culture of collaboration and alignment
- The need for skills and knowledge in the industry
- Sales enablement content and measurement
- The sales technology that businesses are investing in