The Personalization Payoff

About this Report

When the pandemic happened, it made digital interactions between buyers and sellers an overnight necessity. And despite this sudden change, buyers still expected a highly personalized experience from the sellers reaching out to them.

To find out just how important personalization was during that time—and presumably still is given that buyers and sellers now prefer to interact remotely rather than in person—we looked into how much more our customers leveraged Seismic’s personalization solutions and the levels of buyer engagement they saw as a result.

The findings are striking:

• Usage of Digital Sales Rooms (DSRs), which serve as hubs of buyer-seller interaction and personalized communication during a deal, increased by 187% year-over-year. 
• Buyers responded positively to DSRs, engaging with them at nearly 3x higher rates year-over-year.