The manufacturing industry is experiencing pivotal changes. And despite ongoing digital transformation, disrupted supply chains, and labour shortages, manufacturers are surpassing growth from previous years.
If manufacturers want to experience continued growth and ensure long-term success, they need to innovate in all areas of the business — not just with the goods they produce or how their factories operate. One particular area stands out: how and when go-to-market (GTM) teams — those that sell and support products — are trained and enabled.
Instead of relying on outdated and inefficient training, the best manufacturing companies embrace new and creative training methods. Online learning enables manufacturers to create training that improves their GTM team’s productivity and drives business growth. In this post, we’ll take a look at five reasons why manufacturers should leverage online training for modern-day enablement.
Delivers an engaging and digital learning experience
Research from Deloitte shows that manufacturers are going digital at a steady pace. While many organisations focus on technology to simplify processes and increase production, it’s also a powerful tool that can improve training. After all, the emerging workforce expects better digital tools and experiences in all aspects of the job. And the right training tools provide learners with a digital learning experience that’s more engaging, easy to understand, and accessible.
Streamlines the training process
We know how important it is for manufacturers to have streamlined processes across the organisation. However, training can easily become inefficient and labour-intensive if you don’t have the right systems in place. Online learning tools enable leaders to create, organise, and maintain their training programs in a streamlined way. It also automatically tracks training engagement and completion rates so teams can easily track and assess their training programmes for maximum success.
Saves time
Time is of the essence in manufacturing, and traditional training drains teams of the critical time they need to support larger business initiatives. Traditional training requires organisations to spend a lot of time scheduling training sessions, creating and updating training materials, and tracking progress. It also means taking sellers and support agents away from their work so they can complete training. Thankfully, there’s a much better and more efficient way to approach training. With online training, leaders can easily create training content and push it directly to employees who can complete it from virtually anywhere. This drastically reduces the time that GTM teams spend on preparing and completing training, making it a win-win for leaders and employees alike.
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Creates consistency and alignment
It’s a challenge to get any group of people on the same page. It’s even more difficult when you have multiple offices and time zones to contend with. And with so many hybrid-work organisations, leaders and trainers need a way to deliver consistent training to remote and in-person workers. The manufacturing industry has a lot of moving parts, products to know, and processes to understand. And, online learning delivers consistent training content to every single member of your GTM engine so that everyone is aligned and on the same page.
Keeps pace with change at scale
The manufacturing industry is rapidly evolving, and many processes can’t keep up with these changes. In order to move rapidly, organisations need a way to quickly enable GTM teams on new products, systems, and market developments. With online training, leaders can quickly deliver content on recent changes so teams can stay up-to-date with the latest and greatest. And because all of your training materials live in one central location, you can easily locate and update outdated materials instead of worrying that employees have old information. This empowers organisations to deliver ongoing training at scale and move as quickly as the rest of the industry.
Create a well-oiled training program with Seismic
Training is critical to the success of your manufacturing GTM team. If you’re ready to create an innovative, scalable, and engaging training program — we can help. The Seismic Enablement Cloud™ features a learning and coaching tool that helps manufacturers like you move training online. Get a demo to see how.