Trends & Insights

Fueling Seamless Experiences with our Fall ‘23 Release

By Tony Smith — On 24 October 2023

Since 2015, built-in artificial intelligence has been a part of Seismic's platform. A little over two years ago, we announced our AI engine, Seismic Aura. Since then, we've been consistently upgrading the Seismic Enablement Cloud™ with new AI-powered features.

Artificial intelligence has evolved significantly since 2015. While the rapid growth of generative AI has increased excitement around its potential, many organisations are unsure of how and where to start. Our recent study, The State of AI in Enablement: 2023 Report, found that 50% of respondents are currently using AI in their enablement processes and most (82%) of those same respondents would like to deploy more AI-powered solutions for their teams within the next 12 months.

As organisations navigate the opportunities created by generative AI, Seismic is committed to our continued role as the leader in AI-powered enablement. Generative AI will transform how companies go to market, significantly improving both efficiency and effectiveness and helping build the future faster. Our Fall '23 Release leverages generative AI to unlock visibility and streamline workflows that put teams on a path to win. Here's what's in store!

A new way to prepare, present and follow up

Meetings are the make-or-break moments in sales cycles but, often, they're the least visible stage of the buyer journey. Go-to-market (GTM) organisations spend countless hours creating and optimising content, training and coaching sellers, and preparing for meetings, only to receive anecdotal feedback about how a meeting went.

Seismic for Meetings is purpose-built to bridge this gap in the sales cycle. Sellers can use meetings as a single location to personalise, present and follow up with their clients. From preparing and tailoring content to being fully present in meetings and sharing additional materials after a call, Seismic for Meetings helps sellers make it happen — all with a single tool. Seismic for Meetings is also designed with enablement and marketing teams in mind. Because AI is woven into the fabric of Seismic for Meetings, these teams can see exactly how content performs with buyers and whether enablement efforts translate into behaviour changes. This creates opportunities to optimise content and target coaching experiences where needed

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Generative AI layered into several new features

We've infused generative AI into several new feature updates to improve enablement efficiency and increase speed to market. The latest features include:

Content Tagging: Speed up content creation by auto-tagging content properties and AI-generated content descriptions.

Lesson Assistant: AI-powered learning content that can generate lessons, questions and summaries based on a simple prompt.

Seismic Knowledge AI-generated Snippets: Drive GTM efficiency and enhance customer experiences by giving reps in-the-moment access to summary answers in the form of natural responses, using sources across all of your Seismic content

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Quickly personalise presentations at scale

The latest update to Guided Assembly empowers users to personalise content at scale — no copying and pasting data from external sources. With Variables in Guided Assembly, when users update an element in one asset, it's automatically updated everywhere where that component exists. Variables ensure that sellers have a worry-free way to always share up-to-date information.

Streamline content production for asset management

With Fund Report Orchestrator, asset management firms can streamline and accelerate content production — without increasing headcount. Whether it's the end of the month or quarter-end, asset managers can now unify the processes associated with producing commentaries, pitchbooks, quarterly investment reports and fact sheets.

Fund Report Orchestrator helps asset management marketing teams simplify creation and reuse of qualitative content — bios, disclosures and portfolio manager insights across the materials they produce. It also provides marketing leaders and managers with a better way to plan and manage the complexity associated with month-end and quarter-end production. This allows firms to decrease the time spent producing month-end and quarter-end content and support expanded product offerings.

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Extend your workflows with the latest apps

Discover new ways to do more with Seismic. Seismic Exchange® features the latest apps, integrations and solutions designed to help your teams win new business and retain your most loyal customers. Easily select and install out-of-the-box integrations directly from Seismic Exchange®.

Have an app of your own? No problem. Software vendors can publish their own solutions to Seismic Exchange®.

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Increase seller productivity with Seismic for Microsoft Sales Copilot

Seismic for Microsoft Sales Copilot helps sellers streamline post-meeting activities. The integration's AI capabilities leverage buyer insights to automate email responses and identify the best content to share with buyers directly from Seismic Library. Seismic for Microsoft Copilot eliminates time-consuming tasks and increases productivity so sellers can spend their time where it matters most — with customers.

See the latest capabilities in action

Want to see our Fall '23 Release for yourself? You're in luck! Please request a demo! If you'd like to learn more about the future of artificial intelligence in sales enablement, download a copy of The State of AI in Enablement: 2023 Report.