Millions of users around the world rely on the Seismic Enablement Cloud™, from onboarding and upskilling sellers with Seismic Learning to personalising content with LiveDocs. Our enablement technology gives organisations the ability to plan, enable, engage and improve goto-market (GTM) activities.
Today, we’re excited to introduce the latest innovation to the Seismic product family, Seismic for Meetings. Seismic for Meetings is a major product innovation that will power better customer experiences by ensuring sales teams can more effectively prepare, present and follow up on every meeting to accelerate and win more deals. Intelligent insights also help drive stronger content and training programmes for enablement.
Meetings are the make-or-break moments in sales cycles but, often, they’re the least visible stage of the buyer journey. Go-to-market (GTM) organisations spend countless hours creating and optimising content, training and coaching sellers, and preparing for meetings, only to receive anecdotal feedback about how a meeting went.
Seismic for Meetings is purpose-built to bridge this gap in the sales cycle. Sellers can use meetings as a single location to personalise, present and follow up with their clients. From preparing and personalising content to being fully present in meetings and sharing additional materials after a call, Seismic for Meetings helps sellers make it happen – all with a single tool.
Seismic for Meetings is also designed with enablement and marketing teams in mind. Because AI is woven into the fabric of Seismic for Meetings, these teams can see exactly how content performs with buyers and whether enablement efforts translate into behaviour changes. This creates opportunities to optimise content and personalise coaching experiences where needed.
Close the content visibility gap with Meeting Insights
Seismic for Meetings gives enablers, sellers and marketers end-to-end visibility into the performance of enablement efforts, content and rep performance. With automated meeting summaries, marketing and enablement teams can reliably see exactly how their content resonates with buyers. AI-generated insights provide detailed information about how content and sellers perform down to slide-level analytics.
Enablers and marketers can use this new layer of visibility to measure and improve content performance. Seismic for Meetings gives these teams the ability to track specific keywords, topics and questions asked during meetings to understand content ROI. For example, if several customers across multiple meetings have questions about a product capabilities slide, marketers can modify the slide to improve its clarity.
Increased visibility into seller activity gives enablers the chance to identify training gaps and opportunities. With the ability to monitor meetings for the use of specific keywords, enablement teams can understand with granularity how effectively sellers articulate products, competitors and value propositions. Access to critical AI-generated insights ensures that enablers can identify and scale the language used by high-performers, as well as identify training opportunities for their peers.
Seamlessly present slides with Playlists
One of the most important things a seller can do is be present during a meeting, but it’s difficult to present, converse, take notes, answer questions and handle a changing conversation, especially in a virtual meeting. Seismic for Meetings enables sellers to prepare for meetings within Seismic using tools like Guided Assembly or from wherever they work, create playlists of content and ultimately host distraction-free meetings. No more note-taking or shuffling between decks. Simply you and your customers, just as it should be.
Playlists give sellers the ability to organise individual slides or different decks they plan to share during a client meeting. With playlists, sellers can seamlessly transition to a new deck without having to go back and forth between different presentations. This ensures that sellers can deliver impactful, distraction-free meetings. Once you’ve wrapped up your call, Seismic for Meetings automatically creates a recording, transcript and summary complete with action items.
Make the most of every meeting with Seismic for Meetings
The addition of Seismic for Meetings gives our customers the most comprehensive end-to-end visibility of buyer engagement touchpoints. We’re excited that Seismic for Meetings is one of the first products to provide intelligent insights and detailed content data such as slide-level analytics. We look forward to our customers leveraging this innovation to drive smarter content and enablement, and ultimately, accelerate and win more deals.
If you’re interested in learning more about Seismic for Meetings, get a demo.