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TRENDS & INSIGHTS

Winter ’25 Release: Strategy Meets Execution 

By John Rivers 25 February 2025 5 min read

Are your teams ready?  

Sales and revenue leaders are frequently asked this question, as it’s their responsibility to ensure their teams are fully equipped to make the most of every interaction and drive revenue and retention. Their ability to answer this question highlights what’s working well, while also uncovering gaps in both how their teams operate and how they engage with customers throughout the buying cycle. 

Our Winter ’25 Release aims to bridge these gaps with enablement strategies and AI capabilities to support go-to-market teams to achieve their company’s revenue and retention goals. Our latest updates to the Seismic Enablement Cloud™ enable teams to operate efficiently, engage effectively, and gain real-time visibility into what drives success and what needs refinement – all in the name of sustainable growth. 

Operate more efficiently 

It’s never been more important for go-to-market teams to work both smarter and faster. That’s why we’ve developed new features to the Seismic Enablement Cloud that will drive efficiency across teams. 

The new Flexible Page Layouts, now offered for General Availability (GA), makes it easier for marketers and enablers to build responsive, accessible, and well-designed Pages. Customer-facing teams now have easier access to resources and information about sales plays, product launches, onboarding programmes, and other initiatives that are critical to their success.   

With new updates to Flexible Page Layouts, users can: 

  • Fit more information above the fold with wide mode and side-by-side layouts  
  • Give reps what they need faster with a new divider widget and anchor links   
  • Leverage Aura Copilot to generate content for cards and other parts of the page. 
  • Organise and deliver information seamlessly with better navigation and drag-and-drop tools 

We’ve also developed streamlined publishing for content managers and owners to accelerate their content management and publishing process, and be confident that the right version of their work is going to the right reps at the right time — every time.  

Engage more effectively 

Maximising every interaction is the best way to build stronger, lasting customer relationships. That’s why we continue to innovate ways for reps to get the relevant answers, insights, and content they need to support their customers. 

Our Winter Release updates to Seismic for Meetings will empower sellers to deliver higher quality experiences throughout the entire meeting lifecycle – so teams excel in the final stages of their enablement programmes. The newest additions allow users to:  

  • Prepare more effectively with direct access to relevant training based on the content added to the draft meeting  
  • Get intelligent answers about any meeting, fast, and saving time when reviewing calls and identifying next steps  
  • Access AI-driven insights on any meeting, no matter where it’s hosted with the ability to clip and share meeting recordings 

We’re also excited to announce that Seismic now integrates with Aura Generative Search within Slack and Microsoft Teams. Now, users can ask business questions in Slack and Microsoft Teams and immediately receive generative answers and summaries sourced from Seismic via Aura. 

This integration drastically improves engagement by: 

  • Reducing time-consuming workflows 
  • Providing answers and information quickly 
  • Speeding up decision-making processes 

Improve visibility and guidance 

Understanding what works and what doesn’t has a direct impact on your teams’ success. That’s why we’ve added new features to Seismic Programmes, the first and only command centre for enablement practitioners to design, manage, and optimise their enablement initiatives while demonstrating impact.  

Seismic Programmes (offered at General Availability) provides unprecedented visibility across the enablement lifecycle, connecting data from content, lessons, customer engagements, and more.  

With the latest updates, you can:  

  • Better understand rep behaviour with AI-powered insights into Workspace, LiveDocs, digital sales rooms (DSRs), email templates, and downloads  
  • Get insights faster with a refined analytics dashboard 
  • Accelerate content updates with enterprise content management capabilities   
    inside Programmes 

Also now offered at General Availability, Seismic Skills connects the dots between the enablement programmes and behaviours in the field that are necessary for their success. By leveraging Seismic’s AI capabilities, sales and enablement leaders can identify key strengths and skill gaps across teams with automated assessments, and create plans that drive better outcomes. 

Enablement leaders can easily create and deploy role-based competency frameworks to assess the impact of training and coaching on reps’ skill development. They can empower sales teams with collaborative, goal-driven coaching plans and content tied directly to individual skills. 

Revenue managers can review and evaluate reps’ performance to ensure they are growing into their roles, developing expertise, and hitting quota. They can assess strengths and weaknesses across individual performers and create customised coaching plans to improve reps’ development and replicate top performers.  

Customer-facing reps can monitor their own progress through the training process, determining areas of success and improvement. Skills helps reps easily identify areas for professional growth and includes hands-on feedback from their manager. 

See the latest updates in action  

Want to see our Winter ’25 Release for yourself? Get a demo today!  

Not ready to talk? Learn how AI-powered enablement drives business transformation and better outcomes by downloading our report, Driving Strategic Change with the Power of AI.     

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    About the authors

    John Rivers

    John Rivers

    Content Manager
    John Rivers is a Content Manager on Seismic's Growth Marketing Team. He’s passionate about creative writing, storytelling, and using both to help his audience achieve their goals.

    Read More by John Rivers

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